“BRAND MANGEMENT ON NIKE”

A Project Submitted to

University of Mumbai for partial completion of the degree of

Bachelor in Management Studies (BMS) Under the Faculty
of Commerce

By
LEANDER JERRY BAPTISTA

Under The Guidance Of

PROF.RUBINA D’MELLO

ST. GONSALO GARCIA COLLEGE

VASAI (WEST)
2022- 2023
 DECLARATION

I the undersigned Mr. LEANDER BAPTISTA here by, declare that the work
embodied in this project work titled “BRAND MANAGEMENT ON NIKE” forms
my own contribution to the research work carried out under the guidance of
PROF.RUBINA D’MELLO is a result of my own research work and has not been
previously submitted to any other University for any other Degree/ Diploma to this or
any other University.

Wherever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography.
I, here by further declare that all information of this document has been obtained and
presented in accordance with academic rules and ethical conduct.

LEANDER BAPTISTA

Certified by

PROF.RUBINA D’MELLO
 CERTIFICATE

This is to certify that LEANDER JERRY BAPTISTA OF BACHELOR IN

MANAGEMENT STUDIES Semester VI (2022-2023) has successfully completed
the project on BRAND MANAGEMENT ON NIKE under the guidance of Prof.
RUBINA D’MELLO

PRINCIPAL (CO-ORDINATOR BAF)

(DR. SOMNATH VIBHUTE ) PROF. RUBINA D’MELLO

PROJECT GUIDE EXTERNAL EXAMINER

(PROF. RUBINA D’MELLO)

 ACKNOWLEDGEMENT

I would like to acknowledge the following as being idealistic channels and fresh
dimensions in the completion of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to do
this project.

I would like to thank my Principal, DR.SOMNATH VIBHUTE for providing the

necessary facilities required for completion of this project.

I take this opportunity to thank our Coordinator PROF. RUBINA D’MELLO, for
her moral support and guidance.

I would also like to express my sincere gratitude towards my project guide

PROF.RUBINA D’MELLO whose guidance and care made the project successful.

I would like to thank my College Library, for having provided various reference
books and magazines related to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped
me in the completion of the project especially My Parents and Peers who supported
me throughout my project
 EXECUTIVE SUMMARY

This report focuses several aspects on how to uplift the sales of the product, we strike for
innovation that grows the company, serves the athlete and to deliver inspiration to others.
We will provide the elements of the 4 P’s which are price, promotion, place and product to
improve the company
NIKE designs, develops and markets high quality footwear, apparel, equipment and
accessory products worldwide. NIKE, Inc. is dedicated to inspiring every athlete to reach
their full potential.
The company was founded on January 25, 1964, as Blue-Ribbon Sports by Bill Bowerman
and Phil Knight, and officially became Nike, Inc. on May 30, 1971.Nike sponsors many
high-profile athletes and sports teams around the world, with the highly recognized
trademarks of “Just Do It” and the Swoosh logo.