The difference between Trade Marketing and Brand Marketing

Essentially, these two concepts have distinctly different natures

If Brand helps the brand go deep into the customer's mind, trade helps the brand
gain more advantages at the point of sale.

Trade Marketing focuses on conveying the brand's value through activities such as
market research, sales process, customer care and even point-of-sale
communication. Meanwhile, doing Brand Marketing is making customers remember,
trust, stick with and love your brand thanks to the brand identity and other
communication activities.

But to a certain extent, Brand Marketing and Trade Marketing still have an extremely
close relationship, attached to the overall strategy of the whole business and all for
the ultimate goal of bringing their products to the next level. reach more customers,
thereby increasing revenue as well as profit.

Therefore, any business that wants to develop comprehensively and sustainably in

this market must know this management tool.

source: FTPSKILLKING