Name: Honeylette R.

Flores

Write an Essay that explains the importance of Connection and Communication in our daily life and how
it becomes necessary in this modern era
It is important to sharing out one's thoughts and feelings to live a fuller and
happier life. The more we communicate the less we suffer and the better we feel about
everything around. However, it is all the more necessary to learn the art of effective
communication to put across ones point well.
It iis an essential tool in achieving productivity and maintaining strong working
relationships within the working world. Employees who communicate effectively with
colleagues, managers and clients, are valuable assets within a business and it is a skill
which can set people apart from their competitors.
Communication is the most important part of our day-to-day lives. Whether it’s for
business or personal reasons, communication is often at the top of our priority list.
One of the main factors that ensure smooth and swift communication is the vehicle
that is used to transport messages from one person to another.

1. Email

The winner is clearly email - 86% of respondents said email was their preferred way to
communicate. This age-old form of communication has been around for decades, and
it’s still going strong today. Emails have been the focal point of communication for both
business and personal use for many years, and it remains a strong channel of
communication to this day.

In fact, emails can arguably be a better communication and marketing tool than social
media. Setting up emails to get in touch with people has a much higher impact on
them than other communication channels such as social media and instant
messaging.

2. Direct Communication

Many people still prefer a more direct form of communication. This includes phone
calls and face-to-face meetings. While direct communication was a crucial part of
business and personal meetings in the past, the Covid-19 pandemic changed that
significantly.
Nevertheless, statistics still show direct communication as one of the most important
and most valued communication channels. Phone calls have become especially
important as a replacement for face-to-face meetings, but there’s also another
communication tool that has seen a significant rise in popularity because of the need
for face-to-face meetings following the pandemic.

3. Video Conferencing

Video conferencing has become the ideal replacement for face-to-face meetings. Ever
since the pandemic caused an increase in remote working, the video conferencing
industry has exploded. Despite the industry giant Skype having an established
foothold in video calls, several new platforms rose to popularity, including the likes of
Zoom and Google Meet. Zoom, for example, recorded an increase of 370% in sales
during the pandemic, reaching $882.5 million.

Video conferencing has made remote working much simpler and more manageable,
reducing the need for employees to commute into an office daily. Overall, this has
shown that employees are happier and more productive. It also gives you much more
flexibility in terms of shifting meetings around and finding the perfect time slot on a
calendar that suits everyone’s schedule.

4. Instant Messaging

Instant messaging has become a vital form of communication in today’s society. Aside
from personal IM platforms such as Whatsapp and Telegram, there has also been a
multitude of productivity IM apps that have shown up. From Slack to Discord, it’s
easier than ever before to separate your personal and business communication
channels.

31% of respondents said messenger apps are important to their daily business
activities and for communicating with clients and team members. Instant messaging
apps allow you to get a message across to another individual quickly, and the most
attractive feature is their mobility. IM apps can be installed on your smartphone or
tablet, which allows you to instantly communicate with anyone at any time.

5. Social Media

While social media has been overlooked slightly when it comes to business, it remains
a crucial channel for communication. Social media rose to power in the mid-2000s,
and it hasn’t stopped since. If anything, it’s become more powerful than ever before,
but only if you can get it right. Social media is all about algorithms and getting your
content onto someone else’s news feed - this makes it an incredibly competitive
environment.

Platforms such as LinkedIn and Facebook are ideal for communication. The problem
though is that there is still an overlap between business and personal elements when
it comes to these social media platforms. This creates a distracting environment that’s
not always business-friendly or professional. The reality is that with the rise of video
conferencing and business-orientated Instant Messaging apps, social media has been
pushed to the wayside due to its links with the personal side of people’s lives.
Nevertheless, senior executives like CEOs and CMOs are frequent users of social
media and messaging apps. 44% prefer social media and 37% prefer instant
messaging apps due to their mobility.