ART baja

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california
ART la
ART san
ART todos
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paz josé santos

march 10th - april 23rd

la paz
san josé
todos santos
baja california sur. méxico.
 ART baja
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california

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josé

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santos baja california sur, méxico.

Baja’s Leading Art Festival. A community project based on arts & culture.

La Paz, San José & Todos Santos are the three participating cities that will be presented this year.

The festival's main program: “Lo Local”.

Lo Local is a program formed by the most interesting venues of the three presenting cities.

Each participating venue presents a calendar of cultural events for the celebration & participation
of the festival. The collaborations between venues, artists, galleries, sponsors & other brands,
are meant to create artistic takeovers that will bring commerce to all of the local establish-
ments and help develop Baja’s region.

Art Baja offers its participants an opportunity for business and creation based on culture, in favor of
constant innovation for their establishments. This program will also work as a springboard for profes-
sional, emerging, local, international & independent talents.
 ART baja
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california

6 WEEKS
lo local (MAR 10TH - APR 23RD) el patio

ABC Art Baja California will develop a community based on all generations interested in
the art world, creating a unique experience that will last six weeks.

EL PATIO BY Z ONAMACO, a sculpture garden presenting over 50 art installations at the

Ⓢ

beautifull gardens of Santa Terra, Todos Santos. The works presented will be on display and
for sale during the six weeks of the festival.

Art Baja is a project meant to become a major influence in the art world. The program will
present all type of activations and experiences like art exhibitons, artistic films, nft talks,
music events & more.
presenting abc

ART baja
california
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ART todos
santos

· curatorial team at: “el patio” “EL CINE”

ART baja
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california
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ART baja
california
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ART todos
santos

· curatorial team at: “el patio”

The proposals will be selected by the curatorial committee:

María Elena Ortiz

Curator at The Modern in Fort Worth, where she's currently curating several exhibitions. She was curator at the
Pérez Art Museum Miami (PAMM). Her exhibitions have traveled to prestigious institutions such as Andy Warhol
Museum, Pittsburgh and El Museo de Barrio, New York. At PAMM, she founded and spearheaded the Caribbean Cultural
Institute (CCI). Formerly, Ortiz was curator of contemporary arts at the Sala de Arte Público Siqueiros in Mexico City.

Juan Canela
artistic Director of ZⓈONAMACO, Mexico City, Chief Curator of Museo de Arte Contemporáneo de Panama and co-cu-
rator of the 23rd Bienal Arte Paiz in Guatemala. Previously he was Associate Curator of the Centro de Residencias
Artísticas de Matadero Madrid, Research and Symposium Associate of the osloBIENNALEN FIRST EDITION), co-founder of
BAR project (Barcelona) and has been part of the program commission of HANGAR Barcelona.
 presenting abc

ART baja
california
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ART todos
santos

· curatorial team at: “el patio”

Pilar Tompkins Rivas

the Chief Curator and Deputy Director of Curatorial and Collections at the Lucas Museum of Narrative Art, current-
ly under construction in Los Angeles. In her role at the Lucas Museum, Tompkins Rivas provides leadership, strategic
direction, and managerial oversight for curatorial, exhibitions, acquisitions, collections management, and conser-
vation. Previously, she was the Director and Chief Curator of the Vincent Price Art Museum at East Los Angeles Co-
llege, as well as Coordinator of Curatorial Initiatives at LACMA.

Direlia Lazo
a curator, producer and writer. Founder and Director of independent art initiatives such as Havana Art Weekend, a
four-day program of exhibitions, open studios and performances throughout the city of Havana; and more recently
Together, a hybrid platform for alternative art projects. She was Director of Exhibitions at Faena Art in Miami and
Buenos Aires (2016-2021), where she coordinated and curated site-specific public art installations and immersive
projects. This year she curated the 2022 edition of the Faena Prize for the Arts, exhibited at the Faena Beach during
Miami Art Week; and “Hexagon Garden” by Alexandre Arrechea presented at Superblue, Miami. Curator of ZⓈONA-
MACO EJES.
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ART baja
california
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ART todos
santos

· curatorial team at: “el patio”

josé roca
a Colombian curator. Artistic Director of rīvus, 23rd Biennale of Sydney, Australia (2022). He runs FLORA ars+natu-
ra, an independent space for contemporary art in Bogotá. He was the Estrellita B. Brodsky Adjunct Curator of Latin
American Art at Tate, London (2012-15), and curator of the LARA collection, Singapore (2012-20). He managed the arts
program at the Banco de la República in Bogotá (1994-2008). Roca was co-curator of the I Poly/graphic Triennial in
San Juan, Puerto Rico (2004), the 27th Bienal de São Paulo, Brazil (2006) and the Encuentro de Medellín MDE07 (2007),
and was the Artistic Director of Philagrafika 2010 in Philadelphia.

Eloísa Hernández
in charge of Institutional Relations in ZⓈONAMACO; she’s an independent curator and researcher, and member of
the Curatorial Committee of #novoysola, a feminist art project. She has a Masters degree in Modern and Contempo-
rary Art and her career has focused on curating and managing artistic and documentary collections. She has
worked in Curare A.C., Espacio Crítico para las Artes (2005-2009); in Museo Universitario Arte Contemporáneo (MUAC),
UNAM, in the documentary collection at Centro de Documentación Arkheia (2009-2013) as Researcher and Associated
Curator; and as Director of Art Projects and of the Artistic collection of Fundación AMMA (2013-2019)
 presenting abc

ART baja
california
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ART todos
santos

· curatorial team at: “EL CINE”

SAM OZER
curator, writer, and Artistic Director of TONO, a new festival for video and performance art in Mexico City. She has
organized projects independently in Athens, Mexico City, Milan, and Los Angeles and with The Racial Imaginary Institu-
te. She has held roles at the Museum of Modern Art and MoMA PS1 in New York and the Poetic Justice Group at MIT.
 presenting
· artisitc & cultural LOCATIONS at “lo local”

ART la
ART san
ART todos
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paz josé santos

- treceyzero - ARROYO - EL PATIO BY ZⓈONA MACO

- la paz 613 rooftop
- BAJA CLUB
- CASA BO
- CASA PARRA
- CASAMARTE
- galería días castro
- galería casa parra
- HAMBRUSIA
- LA PLAZA (LP)
- MAJAGUA
- maycellium
- muabcs
- ORCHID HOUSE
- QUEMADERO
- proyecto maréa
- the f*money
- BAJA STONE - EL CINE BY ABC
- CARBóN CABRON
- CASA MANGO - barca
- CASA MUSA - BARRO SUR
- CRANIA - BESAME MUCHO
- DRIFT - CASA MELINA
- EL GANZO - centro cultural (ts)
- espacio de diseño txt.ure - crisalide
- GALERIA GINOCCHIO - DOG PARK
- lab baja - foo babe
- LUMBRE - GALERíA ENRIQUE GUERRERO
- NAO - galería militar
- noroom - GARDEN
- RITZ CARLTON SAN JOSé - HOTEL GUAYCURA
- SEMILLóN - HOTEL PARADERO
- YOKOO - HOTEL SAN CRISTOBAL
- im a bookshop qrstuvwxyz
- kate turning studio
- la plaza (ts)
- landalva pop up store

ART baja
abc
- JAZAMANGO
- LA PLAZA
- OYSTERA

california
- VINO PARK
 ART baja
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california abc

ART la
paz

sculpture garden
cinema
public area

art gallery & museum

ART san
abc

beach club josé

fundraisers & charity
hotel
market & design
nft’S
nightlife
park
partners & sponsors
restaurant
talks & interview
ART todos
abc

santos
*MORE PARTICIPANTS TBC

ART la
abc

paz
lp1 la plaza (lp)

lp2 BAJA CLUB

lp3 CASA BO
lp4 CASA PARRA
lp5 CASAMARTE
lp6 HAMBRUSIA
lp7 LA PLAZA (LP)
lp8 MAJAGUA
lp9 muabcs
lp10 ORCHID HOUSE
lp11 QUEMADERO

ART baja
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california
*not official map
*MORE PARTICIPANTS TBC

ART san
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josé
sj1 la plaza (sj)

sj2 ARROYO
sj3 BAJA STONE
sj4 CARBóN CABRON
sj5 CASA MANGO
sj6 CASA MUSA
sj7 CRANIA
sj8 DRIFT
sj9 EL GANZO
sj10 GALERIA GINOCCHIO
sj11 LUMBRE
sj12 NAO
sj13 RITZ CARLTON SAN JOSé
sj14 YOKOO

ART baja
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california
*not official map
*MORE PARTICIPANTS TBC

ART todos
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santos
ts1 EL PATIO BY ZⓈONAMACO
ts2 EL CINE BY ABC
To
ts3 la plaza (ts) pet
e ito
gu
ts4 barca an
ts5 BARRO SUR
M
ts6 BESAME MUCHO
ts7 CASA MELINA
ts8 centro cultural todos santos
ts9 DOG PARK
ts10 GALERIA ENRIQUE GUERRERO
GARDEN
ts11
Juárez
ts12 HOTEL GUAYCURA
Benito
ts13 HOTEL PARADERO Calle
ts14 HOTEL SAN CRISTOBAL
ts15 JAZAMANGO
Calle Santos Degollado

ts16 LA PLAZA
ts17 OYSTERA
ts18 SEMILLON
ts19 VINO PARK

ART baja
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california
*not official map
event concept
PUBLICITY CAMPAIGN
facebook twitter instagram

venue Collabs mailing list

 PUBLICITY CAMPAIGN
social media

· influencers 1m+
· event locations 600k+
· sponsors & press 1m+
· ads profile visits 2m+

Prints · digital qr codes

· six week festival content (videos & photo)
· 100K Flyers · mentions & tags w/artists, venues
· 80+ Banners sponsors, press & other brands
· 50K Maps · mentions on podcasts & local radio
· 1k qr codes for all participating locations · event announcements
· Magazines, Local · festival & venues aftermovies
Newspaper & press · press conferences
· in event transportation · live interviews
· art baja Z onamaco booth stand
Ⓢ
· award announcements
side event flyers, Menus & invitations
design collabs for festival merchandise
PUBLICITY CAMPAIGN
· press & media
PUBLICITY CAMPAIGN
PUBLICITY CAMPAIGN
· wristband access

access openning and closing party

ART baja
abc

california APERTURA

ART baja
abc

california clausura

access “el patio” by zonamaco

el patio
PUBLICITY CAMPAIGN
· opening and closing party
 ART baja
abc

california
ART la
ART san
ART todos
abc abc abc

paz josé santos

www.abcartbaja.com

jimena@zonamaco.com | T. +52 (55) 2855 1676

info@abcartbaja.com | T. +52 (55) 2972 8307

TRES PICOS 65 COL. POLANCO CD. MÉXICO 11560.

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