To set up a business right, you need to know who your target

market is, which means figuring out not just who they are but how
they behave and what they want or need. You’ll then be able to
find ways to reach them about what matters most to them while
ignoring other potential customers that will never see the
relevance in what you’re offering, and vice versa.

Darren Litt, co-founder of Hiya Health

So, how do you define your target market? And more importantly: how do you
turn a pretty PDF or slide deck into money for your ecommerce business?
This guide shares the answers.