Activity 1.3.2 - Corporate Aims of Domestic Detergents Inc.

 (Source: Business Management for the IB Diploma 2 nd

Edition, by Peter Stimpson and Alex Smith, Cambridge Press,
2015, p. 41)

To increase annual sales from $1 billion to $2 billion in five years

To enter a new market every 18-24 months
To achieve 30% sales each year from products not in the company's product
line five years earlier
 To be the lowest cost, highest quality producer in the household products
industry
 To achieve a 15% average annual growth in sales, profit and earnings per
share
 
1. Explain what is meant by the term SMART objectives. [4]
Smart objectives refers to specific, measurable with measurements, achievable,
relevant, and time oriented. Spec
 
2. To what extent are the corporate objective for Domestic Detergents SMART
objectives. [8]
 
 
3. Discuss the benefits and limitations to Domestic Detergents of setting
specific and time-limited objectives. [8]