Professional Documents
Culture Documents
GROUP 11
BusinessType: Manufacturer
Product/Service Cakes, Gateaux,Breads,Burgers,Savouries
(We Buy):
Cookies
OwnershipType: Partnership
Legal BusinessOwner
WHAT IS MONGINIS ALL ABOUT ?
HISTORY :
Objective
This project aims at understanding the overall monginis cake
manufacturer in India,
Different product categories in the market,various factors
affecting the growth and success of monginis cake in India,the
challenges and opportunities which the market offers and the
changing trends in the monginis-cake.
The project also covers a brief study of monginis products with
reference to above points.
Local bakeries
Gourmet eateries
Sweet marts with better product varieties
Specialized French/German bakeries
Online bakeries (Storefronts operating solely through their
websites/facebook page)
PRICE VARIATIONS
PRODUCT VARIATIONS
Birthdays, Anniversaries,
23 67.6 67.6 67.6
Christmas, etc.
Valid
anytime you feel 11 32.4 32.4 100.0
STP
As a trusted cake shop, that makes good quality cakes at affordable prices fo
Positioning any occasion.
SWOT Analysis
Competition
Competitors 1.Birdys
2.Hang out
3.Merwans
4.Sweet Chariot
1. Monginis
2. Ribbons and Balloons
3. Birdy’s
4. Hangout
5. Merwans
6. Sweet Chariot
7. Local cake shops
8. Other
1. Birthdays
2. Anniversaries
3. Christmas or other festivals
4. Anytime you feel
very
not least
neut impor impor
Monginis impor impor
ral tant tant
tant tant
Q12. Gender
Female
Male
Q13. Age
18 to 23
24 to 29
30 and above
Q14. Current Occupation
Student
Working
HSC
Graduation
Post Graduation
1. COMPETITION
Monginis
Ribbons and Balloons 3%
Birdy's
Hangout
Merwans
Sweet Chariot 15%
Local cake shops
others
44%
3. PRODUCT VARIATION
5. PRICE
SOCIAL MEDIA
PRINT MEDIA
LOUD BRANDING
The stand alone hoardings, tie ups with the
Transportation vehicle hoardings, Television
advertisements etc comes up with the most effective ,
but pocket leasing branding, against the guaranteed
change in the results.
- Winston Churchill
reputed companies.
Customer retention programs are not just for big brand name
players. They can provide many benefits for small businesses,
such as increasing sales, helping them stand out and
developing a stronger relationship with their customersand
technology is making it easier and cheaper than ever before to
launch one.
4. PRICING
www.wikipedia.com
www.monginis.net
http://www.sndtonline.in/moodle/
www.googleimages.com
www.surveymonkey.com
References
http://www.mbaskool.com/brandguide/food-and-beverages/2600-monginis-cake-
shop.html
http://www.monginis.net/customer-service/faqs/