Intel:

Intel, in full Intel Corporation, a leading American brand and

manufacturer of semiconductor computer circuits. It is headquartered
in Santa Clara, California. The company’s name comes from
“integrated electronics.”

Tagline:
“Intel Inside”

New Tagline:
Experience The Better Performance

Brand Positioning:
Intel promotes its products to end-users of computing technologies as
well as direct buyers, who are mainly laptop, desktop, and associated
computer manufacturers.

Re-positioning:
Intel mainly focus on quality and price for better performance and
enhancement.

Competitors:
AMD (Advanced Micro Devices)

Reason Of Retainment:
It is an American multinational semiconductor company based in Santa
Clara, California.It is cheaper than Intel Processors at a similar range.
AMD provide semiconductor devices in cheaper prices than Intel.