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Compensation, Benefits and Employee Turnover HR Strategies for Retaining


Top Talent

Article  in  Compensation & Benefits Review · September 2013


DOI: 10.1177/0886368713494342

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Compensation & Benefits Review
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Compensation, Benefits and Employee Turnover: HR Strategies for Retaining Top Talent
Phil C. Bryant and David G. Allen
Compensation & Benefits Review 2013 45: 171
DOI: 10.1177/0886368713494342

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494342
research-article2013
CBRXXX10.1177/0886368713494342Compensation & Benefits ReviewBryant and Allen

Talent Management
Compensation & Benefits Review

Compensation, Benefits and Employee


45(3) 171­–175
© 2013 SAGE Publications
Reprints and permissions:
Turnover: HR Strategies for Retaining sagepub.com/journalsPermissions.nav
DOI: 10.1177/0886368713494342

Top Talent cbr.sagepub.com

Phil C. Bryant, Assistant Professor of Management and Marketing,


Columbus State University; and David G. Allen, Distinguished Professor of
Management, University of Memphis

Abstract
Employee turnover is recognized as costly and disruptive. The costs of employee turnover often exceed 100% of
the annual salary for the vacated position. Yet managers are often unaware of the full range of tools and tactics
available for effectively managing employee turnover. Based on award-winning research and professional experience,
the article offers managers several strategies for effectively managing employee turnover. Strategies offered include
both compensation and benefits–based solutions and solutions beyond compensation and benefits.

Keywords
turnover, retention, rewards, compensation, talent

Introduction people do quit because they are unhappy with their pay.
Also true is that people often quit to take higher paying
How can compensation and benefits managers and HR jobs elsewhere. You already know that competing for top
professionals effectively and strategically manage talent on price alone (through compensation and benefits)
employee turnover and retention? That is the thrust of this is a no-win proposition, and in the next section we will
article. Retaining talent is important to managers in all provide several employee retention strategies beyond
types of organizations. The costs associated with losing compensation and benefits.
employees and recruiting, selecting and training new That said, however, there are ways to strategically
employees often exceed 100% of the annual compensa- manage compensation and benefits that are consistent
tion for the position.1 In addition to these direct financial with strategic employee retention management as well. In
costs, losing employees can also lead to work disruptions, this section, we discuss several aspects of compensation
loss of organizational memory along with tacit or strate- and benefits in relation to their effects on employee turn-
gic knowledge, losses in productivity or customer ser- over: (a) compensation structure, (b) compensation pro-
vice, loss of mentors, diminished diversity and even cedures, (c) types of compensation, (d) the perceived
turnover contagion where other valued employees follow fairness and equity in compensation and (e) linking com-
the leavers out the door.2 Even when tough labor markets pensation and benefits vesting schedules to tenure
prevent many employees from moving, there is the pos- requirements.
sibility of “pent-up” turnover. When job markets improve,
many employees may start looking for new alternatives. •• Compensation structure, the amount of pay disper-
Despite the importance of successfully managing turn- sion across organizational levels, matters in
over, many retention efforts are based on managerial gut employee turnover. Bloom and Michel3 have
instinct rather than research evidence. In this article, we shown that wide gaps between an organization’s
synthesize the research on employee turnover into practi- lowest paid and highest paid employees increase
cal strategies for HR managers. the likelihood that managers and other employees
will voluntarily leave the organization.
Compensation, Benefits and
Employee Retention Corresponding Author:
Phil C. Bryant, Department of Management and Marketing, Columbus
When we ask our clients why people quit jobs, pay is State University, 4225 University Avenue, Columbus, GA 31907, USA.
almost always the first or second reason provided. Some Email: bryant_phillip1@columbusstate.edu

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172 Compensation & Benefits Review 45(3)

•• Williams, Brower, Ford, Williams, and Carraher4 Employee Retention Strategies


found that procedures such as determination and Beyond Compensation and Benefits
administration of pay raises can affect employee
turnover through their perceptions of organiza- As suggested in the following scenario,11 the bulk of the
tional support. Employees’ higher levels of satis- research evidence suggests that pay may not be nearly as
faction with pay procedures are associated with important in managing employee turnover as many man-
higher perceptions of organizational support, which agers believe. Imagine the following:
in turn reduces their likelihood to voluntarily leave. Benjamin is troubled. Generally speaking, he likes his
•• Type of compensation also has an effect on job, but lately he’s been feeling like his boss doesn’t
employee turnover. Beyond pay raises and cash appreciate him, and he is worried about his opportunities
bonuses, Dunford, Oler, and Boudreau5 have for advancement. So, he decides to start looking for
shown that stock options do have an effect on another job. He currently earns $40,000 per year; so his
executive turnover, and Sutton6 has shown that job search targets only opportunities that make $40,000
companies with higher levels of insurance and or more. He would have to be extremely unhappy to con-
retirement benefits generally experience lower sider taking a pay cut. After a few months of searching,
levels of employee turnover. Benjamin finds another opportunity that pays $48,000
•• Heshizer7 found that perceptions of pay fairness per year. After weighing the pros and cons of staying and
and equity are significant in managing employee leaving, he decides to take the new job. In the exit inter-
commitment and turnover. Later research8 sup- view, Benjamin says it is because he has found a new job
ported his findings in that reductions in turnover paying 20% more. Benjamin’s boss approaches the HR
were shown to be a result of compensation and manager. She says that a valued employee is leaving
benefits systems that employees perceived as fair because of his compensation; is there anything the orga-
in terms of equity theory.9 nization can do? Now the HR manager is troubled. He
•• Finally, studies have shown that many different would like to keep Benjamin, and the company could
vesting schedules for compensation and benefits probably counteroffer a few thousand dollars. However,
can be linked to tenure requirements to have a Benjamin is already near the top of his pay grade, and the
positive effect on employee retention. Benefits organization is hesitant about setting a precedent encour-
with relatively long-term vesting schedules such aging employees to seek outside offers to leverage a
as stock options, employee stock ownership plans counteroffer. Maybe it is time for a new compensation
and retirement plans have been shown to effec- system. Before jumping to this conclusion, the HR man-
tively manage employee turnover.10 The key is to ager asks an insightful question: Is Benjamin really leav-
keep vesting schedules long enough to retain ing because of his pay?
employees for a reasonable period of time and Benjamin likely would never have been searching for
short enough to retain their motivational power. that higher paying job if he had felt his boss was looking
out for his best interests. Results of hundreds of studies of
Summary of Compensation, Benefits and predictors of individual turnover decisions12 demonstrate
that out of 35 predictors of individual turnover, level of
Employee Retention
pay was tied for the 24th strongest relationship with turn-
Although competing on levels of compensation and over. Is pay satisfaction or dissatisfaction a better predic-
benefits alone may not be a strong strategic stance, there tor of turnover than level of pay? The evidence suggests
are a few key takeaways regarding compensation and not. Out of the 35 predictors, pay satisfaction showed the
benefits that can be managed to best retain top 27th strongest relationship with turnover.
employees. Despite the widespread belief that pay is an important
driver of turnover, pay level and pay satisfaction are rela-
•• Remember the importance of pay dispersion on tively weak predictors of individual turnover decisions.
employee morale. Our research suggests three primary categories of predic-
•• Clearly communicate standards and procedures tors that are more strongly related to turnover: (a) the
used for making pay decisions. withdrawal process, (b) key job attitudes, and (c) the
•• Go beyond pay raises and cash bonuses for a richer work environment.
retention management strategy. The predictors with the strongest relationships to turn-
•• Determine and administer compensation and ben- over are those related to the withdrawal process, notably
efits fairly and equitably. turnover intentions and job search. Although some indi-
•• Provide benefits and compensation with reason- viduals may quit jobs quickly and impulsively, most go
ably long-term vesting schedules. through one or more steps of psychological or behavioral

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Bryant and Allen 173

withdrawal first.13 For example, individuals may experi- with expectations that influence behavior. When there is
ence thoughts of quitting, search for alternatives, evaluate a lack of clarity concerning role expectations or when
possible alternatives against their current job, develop role expectations are in conflict with each other, individu-
intentions to quit and definitely plan to quit as soon as a als can experience stress, burnout and dissatisfaction and
preferable opportunity presents itself. are more likely to quit. Leaders need to ensure that expec-
Being aware of the significance of the withdrawal pro- tations are clearly communicated and supported. Another
cess is important for managing retention for two reasons. element of work design that is directly relevant to manag-
First, it allows managers to intervene in the withdrawal ing employee turnover is the opportunity for advance-
process before it is too late. Discovering that a valued ment.18 Individuals who believe that there are future
employee is leaving after he or she has already decided to opportunities for growth and advancement are more
leave is often too late. There are methods of measuring likely to stay—even if they are not completely satisfied
withdrawal process variables that would enable managers with their present circumstances. Organizations would
to take action before employees decide to quit. Second, benefit from proactively managing career paths and
there is considerable research evidence about the drivers of opportunities, and leaders need to communicate with
turnover intentions and job search, and this research is con- their employees about these opportunities.
sistent with the ultimate drivers of employee turnover. Relationships with others in the workplace, beyond
Key job attitudes, notably job satisfaction and organi- supervisors, are also important for employee retention.19
zational commitment, are also strong predictors of turn- Satisfaction with coworkers and work group cohesion are
over and the withdrawal process. Job satisfaction is a two of the more consistent predictors of individual turn-
positive emotional state resulting from the subjective over decisions. Employees can become embedded in a
appraisal of one’s job or job experiences.14 Organizational network of relationships at work that make it less likely
commitment is the employee’s psychological attachment they will leave. Managers can create opportunities for
to the organization.15 There are two key improvements interaction and design work to foster cohesion. For exam-
many organizations can make in how they assess job sat- ple, designing socialization tactics so that newcomers
isfaction and organizational commitment: (a) be sure to interact with other new hires and have positive interac-
use well-developed measures with substantial validation tions with experienced organizational members increases
evidence and (b) measure more frequently and link indi- the sense of being embedded in the organization, which,
vidual responses to important outcomes. Many organiza- in turn, increases retention.20
tions assess attitudes only once a year on anonymous
surveys with results analyzed only at the department or Summary of Employee Retention Strategies
business unit level. Although linkage research of this
nature has some value, more frequent assessment at the
Beyond Compensation and Benefits
individual level allows for more timely and targeted In summary, extensive research evidence on individual
interventions. This methodology requires building up turnover decisions suggests several strategic insights
substantial trust in the workforce or working with outside beyond compensation and benefits that can be instrumen-
consultants to collect, analyze and interpret the data. tal in any organization’s employee retention management
The next strongest class of turnover predictors includes efforts.
key variables related to the work environment, notably
aspects of leadership, work design and relationships with •• Pay level and pay satisfaction are relatively weak
others. There is considerable evidence to back the state- predictors of individual turnover.
ment that “people don’t leave companies; people leave •• Indicators of the withdrawal process are the stron-
bosses.” The strength of the relationship an employee has gest predictors of individual turnover decisions.
with his or her immediate supervisor is one of the most To manage employee turnover effectively, organi-
consistent predictors of turnover. Research on leader– zations should consider assessing and managing
member exchange16 notes that leaders often treat some employee mobility, job search and turnover
subordinates as part of their “in-group” with extensive trust intentions.
and access to resources and others as part of an “out-group” •• Job satisfaction and organizational commitment
with a more transactional relationship. Those in the in- are key attitudes and consistent predictors of indi-
group are substantially less likely to leave. When leaders vidual turnover decisions. Organizations should
are made aware of these important distinctions, they can consider assessing and managing both job satisfac-
better manage their relationships with employees. tion and job commitment.
In terms of work design, role clarity and role conflict •• When assessing attitudes and withdrawal, organi-
are two of the most consistent predictors of turnover. zations should consider using well-developed
Role theory17 notes that individuals hold multiple roles measures, measure more frequently than annually

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174 Compensation & Benefits Review 45(3)

and link individual responses to individual behav- immediate supervisors and others in the organization;
iors and outcomes. managing role expectations and role conflict and manag-
•• The nature of the relationship with one’s immedi- ing and clearly communicating opportunities for growth
ate supervisor is a consistent predictor of individ- and advancement with the organization.
ual turnover decisions. Organizations should
consider providing leadership training to all super- Authors’ Note
visors and managers and should hold leaders Significant portions of this article are drawn with permission
accountable for retention. from Allen, D. G., & Bryant, P. C. (2012). Managing employee
•• Employees with clear role expectations, minimal turnover: Dispelling myths and fostering evidence-based reten-
role conflict, and opportunities for growth and tion strategies. New York, NY: Business Expert Press.
advancement are less likely to quit. Organizations
should consider training managers on the impor- Declaration of Conflicting Interests
tance of providing clear role expectations, design The authors declared no potential conflicts of interest with
organizational processes to minimize role conflict respect to the research, authorship, and/or publication of this
and develop and communicate career paths, espe- article.
cially to highly valued employees.
•• Employees linked by positive relationships with Funding
others in the organization are less likely to quit.
The authors received no financial support for the research,
Organizations and managers should consider
authorship, and/or publication of this article.
working to foster positive relationships among
coworkers, provide opportunities for interac-
tion and help newcomers form and develop Notes
relationships.  1. Cascio, W. F. (2006). Managing human resources:
Productivity, quality of work life, profits (7th ed.). Burr
It should be good news that pay is not the most important Ridge, IL: Irwin/McGraw-Hill.
driver of turnover. Revamping compensation systems,  2. Allen, D. G., Bryant, P. C., & Vardaman, J. M. (2010).
Retaining talent: Replacing misconceptions with evidence-
paying considerably above market and throwing money
based strategies. Academy of Management Perspectives,
at valuable employees can be risky and expensive. Many 24, 48-64.
of the recommendations provided in this section are less  3. Bloom, M., & Michel, J. G. (2002). The relationships
expensive to implement, more likely to have an impact among organizational context, pay dispersion, and mana-
and thus likely to provide a greater return on investment. gerial turnover. Academy of Management Journal, 45,
Returning to the case of Benjamin at the start of this sec- 33-42.
tion, it might have been more effective and less costly to  4. Williams, M. L., Brower, H. H., Ford, L. R., Williams,
proactively communicate with Benjamin about future L. J., & Carraher, S. M. (2008). A comprehensive model
opportunities than to try to come up with a counteroffer and measure of compensation satisfaction. Journal
or risk losing a valued employee. of Occupational and Organizational Psychology, 81,
639-668.
  5. Dunford, B. B., Oler, D. K., & Boudreau, J. W. (2008).
Conclusion Underwater stock options and voluntary executive turn-
over: A multidisciplinary perspective integrating behav-
Unmanaged employee turnover is costly to organiza- ioral and economic theories. Personnel Psychology, 61,
tions, and smart managers know that competing to retain 687-726.
top talent on price alone (higher pay and more benefits)   6. Sutton, N. (1985). Do employee benefits reduce labor turn-
is a losing strategy. Fortunately, there are several over? Benefits Quarterly, 1, 16-22.
approaches managers can take to retain their top talent   7. Heshizer, B. (1994). The impact of flexible benefits plans
that do not entail additional costs. Compensation and on job satisfaction, organizational commitment, and turn-
benefits–related approaches include managing pay dis- over intentions. Benefits Quarterly, 10, 84-90.
persion, using and communicating fair and equitable   8. Fay, C. H., & Thompson, M. A. (2001). Contextual deter-
minants of reward systems’ success: An exploratory study.
standards and procedures for making compensation and
Human Resource Management, 40, 213-226.
benefits decisions and having reasonably long vesting   9. Adams, J. S. (1966). Inequity in social exchange. Advances
periods for some benefits. Approaches to retaining top in Experimental Social Psychology, 2, 267-299.
talent that go beyond compensation and benefits include 10. Heneman, R. L. (2007). Implementing total rewards
knowing and assessing the indicators of the withdrawal strategies: A guide to successfully planning and imple-
process, job satisfaction and organizational commit- menting a total rewards system. Alexandria, VA: SHRM
ment; managing employees’ relationships with their Foundation.

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Bryant and Allen 175

11. Allen, D. G., & Bryant, P. C. (2012). Managing employee 20. Allen, D. G. (2006). Do organizational socialization tactics
turnover: Dispelling myths and fostering evidence-based influence newcomer embeddedness and turnover? Journal
retention strategies. New York, NY: Business Expert of Management, 32, 237-256.
Press.
12. Allen et al. (2010). Author Biographies
13. Mobley, W. H. (1977). Intermediate linkages in the rela-
Phil C. Bryant (PhD, University of Memphis) is an assistant
tionship between job satisfaction and employee turnover.
professor of management at Columbus State University. His
Journal of Applied Psychology, 62, 237-240.
primary research, teaching and consulting activities are concen-
14. Locke, E. A. (1976). The nature and causes of job satisfac-
trated in Talent Management and Entrepreneurship. His award-
tion. In M. D. Dunnette (Ed.), Handbook of industrial and
winning writings have been published in the Academy of
organizational psychology (pp. 1297-1349). Chicago, IL:
Management Perspectives (2010) and the Academy of Strategic
Rand-McNally.
Management Journal (2012). Bryant is coauthor of the 2012
15. Meyer, J. P., & Allen, N. J. (1991). A three-component con-
book titled Managing Employee Turnover: Dispelling Myths
ceptualization of organizational commitment: Some meth-
and Fostering Evidence-Based Retention Strategies, which is
odological considerations. Human Resource Management
based on the 2010 Academy of Management Perspectives article
Review, 1, 61-98.
“Retaining Talent.”
16. Graen, G. B., & Uhl-Bien, M. (1995). The relationship-
based approach to leadership: Development of LMX David G. Allen (PhD, Georgia State University) is Distinguished
theory of leadership over 25 years: Applying a multi- Professor of Management in the Fogelman College of Business
level, multi-domain perspective. Leadership Quarterly, 6, and Economics at the University of Memphis. His primary
219-247. research interests include the flow of people into and out of
17. Biddle, B. J. (1986). Recent developments in role theory. organizations (e.g., retention/turnover, recruitment and talent
Annual Review of Sociology, 12, 67-92. management). His research on these topics has been published
18. Allen, D. G., Shore, L. M., & Griffeth, R. W. (2003). The in Academy of Management Journal, Academy of Management
role of perceived organizational support and supportive Perspectives, Human Relations, Human Resource Management,
human resource practices in the turnover process. Journal Human Resource Management Review, Journal of Applied
of Management, 29, 99-118. Psychology, Journal of Management, Journal of Organizational
19. Mossholder, K. W., Settoon, R. P., & Henagan, S. C. Behavior, Organizational Research Methods, Personnel
(2005). A relational perspective on turnover: Examining Psychology and other outlets. He is coauthor of the 2012 book
structural, attitudinal, and behavioral predictors. Academy titled Managing Employee Turnover: Dispelling Myths and
of Management Journal, 48, 607-618. Fostering Evidence-Based Retention Strategies.

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