Bandwagon

Diets: When it seems like everyone is adopting a certain fad diet, people become more likely to
try the diet themselves. Elections: People are more likely to vote for the candidate that they
think is winning. Fashion: Many people begin wearing a certain style of clothing as they see
others adopt the same fashions.
The bandwagon effect is the tendency for people to adopt certain behaviors, styles, or attitudes
simply because others are doing so. More specifically, it is a cognitive bias by which public
opinion or behavior can alter due to particular actions and beliefs rallying amongst the public.
The bandwagon technique has been traditionally used with products that have a high level of
brand memory. For instance, McDonald's company is one of the companies that have
traditionally used the approach to attract more customers. A good example is the
advertisement captioned “McDonald's, over 99 billion served”.

Bandwagon is when people try to attract more people into doing/buying something
simply because everyone else is doing it too. The picture says ,"The drink everybody loves".
This is bandwagon because it says that everyone loves the coke product so more people should
buy it.

Repetition

One of the leading theories on the effect of repetition on consumer behavior was
developed in the 1970s by University of Toronto psychology professor Daniel Berlyne.
This theory, called two-factor theory, or wear-in/wear-out, suggests that repetition has
a positive effect for a period, and then begins to have a negative effect.

During the first phase, called wear-in, repetition of an ad allows consumers to become
familiar with the brand. In this phase, repetition can overcome consumer reluctance to
purchase a new product or brand. As the repetition continues, consumers become
used to the brand and may enter a second phase, called wear-out. In the wear-out
phase, consumers become tired of hearing about the brand and continued repetition
of ads can cause consumers to stop buying the product or brand.