GRIPO, ALLEN P.

AM20

CORPORATION

1. The Corporation

A corporation is a legal entity founded by individuals, shareholders, or stakeholders to do

business. It is considered a separate legal entity from its owners, meaning it can enter into

contracts, own property, and incur liabilities and debts. A company's organizational structure is

complex, with a board of directors, officials, and stockholders. The board of directors monitors the

organization's operations and makes critical decisions, while the officers handle day-to-day

operations. Shareholders own a portion of the company and can vote on important matters such as

the election of directors and the approval of critical business decisions. One of the primary

advantages of forming a corporation is that it offers its owners limited liability protection. It

implies that, even if the organization faces legal or financial difficulties, the shareholders' assets

are not jeopardized. Furthermore, firms can raise funds by issuing shares of stock with potentially

infinite life, which can help ensure the company's longevity.

2. Different Kinds of Corporation

There are various kinds of corporations, each with its characteristics and legal

requirements. The following are the most prevalent sorts of businesses:

C Corporation: A C corporation is the most common type of corporation. It has limited liability

and is a separate legal entity from its owners. It suggests that stockholders are not personally liable

for the corporation's debts or liabilities. C corporations must file tax returns and are taxed

separately from their owners.

An S corporation is a business with limited liability but is taxed similarly to a partnership or sole

proprietorship. It denotes that the corporation's income is transmitted to its owners and is only

taxed once on their income tax returns. S corporations must meet specific requirements to qualify

for this tax categorization.

An LLC is a hybrid firm that combines the tax benefits of a partnership or sole proprietorship with

the liability protection of a corporation. Owners of LLCs, also known as members, are not

individually liable for the company's debts or responsibilities. Because LLCs are classified

similarly to partnerships or sole proprietorships, their income is passed through to the owners and

is only taxed once on their individual income tax returns.

A nonprofit corporation is a type of corporation that is formed for charitable, educational, or

other public objectives. Nonprofit corporations are not required to pay federal income taxes but

must continue to meet specific standards.

A professional corporation (PC) is a type of organization formed to provide professional

services, such as accounting, law, or medical. Professional businesses frequently offer their owners

limited liability protection and are taxed in the same manner as C corporations. Yet, several states

have distinct rules and standards for professional corporations.

3. Where is Corporate Videos situated/ handled in the corporation?

Corporate videos are frequently handled by a corporation's marketing or communications

department. These departments are in charge of creating and delivering content to the general

public, clients, or stakeholders that promotes the company's name, goods, or services. Larger

organizations may hire a dedicated video production team or cooperate with outside production

companies to create quality corporate videos. These films could be utilized for a variety of

purposes, including training, investor relations, and public relations. Other corporate departments,

such as human resources, sales, or investor relations, may also be in charge of monitoring the use

and distribution of corporate videos, depending on the specific aims and target audience for the

video material.

4. Objectives and Uses of Corporate Videos

Corporate videos serve a wide range of objectives and use within a corporation, including:

1. In marketing and advertising campaigns, corporate videos are regularly used to emphasize

a company's goods, services, or reputation. These videos can showcase the benefits and

attributes of a product or service, illustrate the business's principles and goals, and promote

consumer awareness and adherence to the brand.

2. Internal Communications: Corporate films, such as those used for employee training or

instructional videos about corporate policies and practices, can also be used for internal

communications. Using these movies, the organization may better communicate essential

information consistently and clearly.

 3. Investor Relations: Corporate videos can be used to interact with stakeholders and

investors, sharing details about the company's financial health, strategic positioning, and

future goals. These movies can be used to increase investor trust and confidence as well as

draw in new investors.

4. Corporate videos can be used in public relations efforts, such as responding to a disaster or

promoting a company's social responsibility initiatives. These movies demonstrate the

company's commitment to moral and responsible business practices and help the public

generate opinions.

5. Corporate videos can help a company locate and hire top talent. These films can give

viewers an idea of specific job positions and responsibilities, the company's culture, the

working environment, and employee benefits.

Finally, corporate films can help with various business activities and goals within a company due

to their different and diversified objectives and uses.

5. The Corporate Videos

Corporate videos are productions corporations, or businesses create to communicate with

internal or external audiences. These movies can be used for various purposes, including

marketing, training, employee communication, investor relations, and public relations. Corporate

videos can be used to sell a company or a product, clarify complex ideas or concepts, provide

updates on company news or events, or reflect the organization's culture and values. They may be

communicated through various channels, including social media, websites, internal

communication platforms, and gatherings and conferences. Corporate videos are an excellent tool
for corporate communication and may help firms achieve their goals by presenting a message

engagingly and appealingly.

6. Kinds of Corporate Videos

1. Brand Videos: Brand videos promote a corporation's brand by showcasing its values,

mission, and unique selling proposition.

2. Product Videos: Product videos showcase a corporation's products or services, highlight

their features and benefits, and demonstrate how they work.

3. Explainer Videos: Explainer videos are used to simplify complex concepts, products, or

services and communicate them to audiences in an engaging and easy-to-understand way.

4. Testimonial Videos: Testimonial videos feature customers or employees sharing their

experiences and satisfaction with a corporation's products, services, or work environment.

5. Training Videos: Training videos are used for employee training and development,

providing information about specific job duties, company policies and procedures, and

safety protocols.

6. Event Videos: Event videos are used to capture and share highlights of corporate events,

such as conferences, product launches, or company milestones.

7. Recruitment Videos: Recruitment videos attract top talent to the organization by

showcasing the company culture, work environment, and employee benefits.

8. Investor Relations Videos: Investor relations videos communicate with investors and

stakeholders, providing information about the company's financial performance, strategic

direction, and plans.

7. Advantages of Videos/Audiovisual Medium

Increases Engagement: Compared to other forms of communication, films and

audiovisual media are more engaging and can hold the viewer's attention for extended periods.

They are also more likely to be shared and go viral, which broadens their audience and impact.

Improves Understanding: Videos and other visual aids can simplify and make complex

concepts easier to understand. Furthermore, films can provide a more detailed summary of a

subject or product, assisting the viewer in information retention.

Memorability is increased: Videos and audiovisual media are more remembered than

other types of communication. The use of visual and aural clues can help the viewer form a greater

emotional connection with the message, making it more memorable and compelling.

Increases Brand Awareness: Corporate videos can promote a company's brand and raise

brand awareness. Utilizing visual and aural cues to strengthen brand identification and boost

recognition among target groups can help.

Improves Training and Development: Videos and audiovisual media are valuable

training and development aids. They may deliver a consistent message while allowing for self-

paced learning, making it easier for employees to absorb and remember knowledge.

Transparency: Corporate videos can exhibit transparency while building confidence with

customers and stakeholders. For example, a video demonstrating a company's manufacturing

process or quality control methods might show its dedication to ethical and responsible business

practices.

In general, audiovisual and video content are efficient business communication tools. They

can boost brand recognition, create more captivating and memorable messages, and improve

training and development activities.

8. In-house, co-production, or outsourcing

1. In-house video production produces videos using a company's resources and people, such

as a team devoted to in-house video production or the marketing or communications

division. This strategy allows you more control over the filmmaking process and may lower

the final cost.

2. "co-production" refers to a collaborative effort between a company and an outside

production company. The corporation uses this strategy to develop and produce the video

with a third-party production company. Employing this method, the corporation can benefit

from the production company's talents and resources while maintaining some control over

the final output.

3. Outsourcing is using a third-party production company to generate and produce the video

on the company's behalf. With this technique, the organization gains access to resources

and information found exclusively in specific regions. Yet, it may be more expensive and

provide you with less control over the completed result.

 The strategy will be defined by the corporation's specific needs, available resources, and

the film's aims and target audience. When deciding on the best approach for its conditions, the

company must carefully analyze the advantages and disadvantages of each system.