} A Meaningful Introduction

} What do we think we are here for?

} What’s in the lunch?

} Our approach & pledges for the next few weeks
} Developing mutual understanding of the crux of
marketing management
} Born and brought up in Karachi
} BE Computer & Information Systems Engineering (NED) - 2003
} MBA Management (IoBM) – 2007
} A techpreneur with 19 years experience in Telecom Industry of
Pakistan
} Have been associated with Satcomm, Cyber Net and Mazars
Consulting in the past
} At current:
◦ Chief Executive Officer at Exponentia Global USA,
◦ Managing Director at Invexal, USA
◦ Vice President at Telebiz International, Malaysia
◦ Head of International Business at Multinet Pakistan

} A Proud Pakistani who is confident that Pakistan is soon going to

be the epicenter of regional & global development !
 “AN INTEGRATED MARKETING
A Charismatic Politician A Message of Hope
PROGRAM”

} Governed by GMMB across 50 states

} Expansion of Electorate by Broader Messages and Targeting Specific
Audience
} An effective amalgamation of online and offline media
} Extraordinary use of internet to group people and get out of their way
} 13.5 million-name email list
} $500M fund raising (mostly in sums of less than $100) for 3 million
donors
} 35,000 groups organized through My.BarackObama.com
} The most popular face book page
} The first decade of 21st century has proven that the firms are
living in an unforgiving environment
} Financial Prosperity even Survival is a daily challenge
} It all boils down to firms making sustainable profits
} The major onus of responsibility is that of Marketers

} It is the marketing ability of a firm that makes

their business viable – survivable !
} Goods
} Services
} Events
} Experiences
} Persons
} Places
} Properties
} Organizations
} Information
} Ideas
 Response

Attention

Purchase

Donation

Vote

Marketer Prospect
} Negative Demand
} Non Existent Demand
} Latent Demand
} Declining Demand
} Irregular Demand
} Full Demand
} Overfull Demand
} Unwholesome Demand
Consumer Business
Markets Markets

Government
or Global
Non-Profit Markets
Markets
Marketplace Marketspace Metamarket
} Needs , Wants and Demands !

Stated Unstated Secret

Needs Needs Needs

Real Delight
Needs Needs
} Value Proposition & Value Exchange
} Positioning
} Segmentation
} Offer
} Brand
} Satisfaction – Value Consideration
} Marketing Channels
} Supply Chain
} Competition
} Marketing Environment (Micro vs. Macro)
 Marketing Department
Entire Organization

Chief
Marketing
Officer
(CMO)
} Developing market strategies and plans
} Capturing marketing insights
} Connecting with customers
} Building strong brands
} Shaping market offerings
} Delivering value
} Communicating value
} Creating long-term growth