MEDIA AND

INFORMATION
LITERACY
LESSON 1
OBJECTIVES
1. DEFINE COMMUNICATION
AND MEDIA
2. IDENTIFY AND EXPLAIN THE
TWO BASIC COMMUNICATION
3. DISCUSS THE PARTS
OF COMMUNICATION MODEL
IN YOUR NOTEBOOK, LIST
DOWN THE MEDIA
INFORMATION /PROVIDER
AND INDICATE THE
NUMBER OF HOURS IN A
WEEK YOU SPENT EACH
WEEK .
MEDIA/INFO NUMBER OF HOURS
PROVIDER IN A WEEK
1.FACEBOOK 15 HOURS
2.TELEVISION 4 HOURS
3. E-BOOKS 21 HOURS
4. YOUTUBE 3 HOURS
5. OTHERS
 What media RECITATION
info/provider
you mostly
hooked to?
Why?
 According to TRIVIA
statisTIca.com (2020)
report, an average
filipino has 2 or 3
gadgets at hand used
for varies reason,
primarily for
communication
 TRIVIA
Who is the
inventor of
telephone?

Photo Credit: https://bit.ly/3lPOXx2

 1
What is
communication?
 Why do we 2
communicate?
 TOPIC
COMMUNICATION
AND MEDIA
 The word
"communication" is TOPIC
taken from the
Latin verb
"communicare",
which means "to
share" or "to make
common".
SOURCE:
https://en.wikipedia.org/wiki/Communication
 SOURCE:
https://www.google.com/search?q=communication
 SOURCE:
https://www.youtube.com/watch?v=cTSbKMFfS64
 Topic
Parts of
Communication
model
 QUIZ
IN A ½ CROSSWISE.
WRITE YOUR #1
NAME, SECTION,
DATE, SUBJECT
AND SUBJ.
TEACHER
 QUIZ
PICTURE
ANALYSIS: WRITE #1
YOUR
EXPLANATION IN
NOT MORE THAN 5
SENTENCES.
 QUIZ
1. WHAT DO #1
YOU THINK IS
THE MESSAGE
OF THE
PICTURE?
 QUIZ
2. DO YOU AGREE #1
WITH THE
ILLUSTRATION?
WHY “YES” OR
WHY “NOT”?
 SEARCH AT LEAST ONE
OF THE PROCESS OF
Assignment
COMMUNICATION. Draw
and Write your answer
iN YOuR NOTEbOOk. dON’T
forget to include the
source of your output.
 (A-E) – LaSSWELL’S
communication model
Assignment
(1948)

(f-j) – Shannon-
WEavER’S
communication model
(1948)
(k-o) – 0sgood-schramm
model of
Assignment
communication (1954)

(p-t) – westley and

macLEaN’S model of
communication (1957)
 Assignment
(q-z) – bERLO’S
smcr model of
communication
(1960)
THANK YOU