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Task 1

Case study: Skandvig Terra PLC


Define the following terms:

Term Explanation
Specialized
Monopoly
Authority
Leadership
Situational leadership style
Autocratic
Productivity
Growth strategies
Acquisition
Income streams
Product range
Salaries
Financial motivation
Non-financial motivation
Economies of scale
Human resources (HR)
department
Flexible-working contract
Contract
Recruitment
Advertise
Induction training
Innovative technologies
Labour productivity
Labour turnover
Share price
Annual profits
Dividends
Market share
External growth
Internal growth
Brand leader
Marketing budget
Corporate social
responsibility
Less economically
developed countries
Salary
Training
Charities
Non-governmental
organizations
Research
Vision statement
Pricing strategy
Subsidize
Profitability
Stakeholders
Distribution channel
Secondary market research
Newspapers
Magazines
Social media

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