Professional Documents
Culture Documents
Change
Course Handout
Course objectives
Overview
Concept of Change
Nature of change
Change management
The Psychology of change
Why Organizations Change?
The Key Drivers of Change
Different Kinds of Change
The Need for Change Management
A new CEO took the helm of a large European retail bank that
employed more than 30,000 people. He set several targets:
doubling the economic profit of the bank, reducing its cost-to-
income ratio to 49 percent (from 56), and increasing its annual
revenue growth from the current 1 to 2 percent to 5 to 7 percent
—all within four years. But retail banking is almost a commodity
business. It could meet these performance goals, the CEO
realized, only by galvanizing its people to deliver far better
customer outcomes at a much lower cost. That meant changing
the culture of the bank by transforming it from a bureaucracy into
a federation of entrepreneurs: managers would be rewarded for
taking charge of problems and deciding, quickly, how to fix them.
First, the CEO developed these insights into a story that would
make sense to all of the bank’s employees, top to bottom, and would
persuade them to change their behavior in line with the new
principles.
He drafted a top-level story of the way he perceived the bank’s
position and refined the story with the help of his executive directors.
Every director assigned responsibility for each "deliverable" in the
story to one member of his or her team. Each team member then
had to develop a performance scorecard setting out what he or she
would do differently to meet the new goals
Eventually, the story was told to story to their own direct reports, and
so on down five levels of the organization to the branch managers.
Technology
Global
Workforce
Events
Social
Trends
Objects of Change
Physical
Structure
Setting
Culture
Technology People
Change in structure, technology, and people
Why Organizations Change?
Crises
Ever-changing technology
The Changing Global Economy
Challenging the Status Quo
Identification of opportunities
Customer Needs Are Constantly Evolving
Reaction to internal and external pressure
Staying relevant
Facilitating innovation
Industry changes
Performance gaps
Changing Demographics
Change for the sake of change
Something sounds good
https://www.youtube.com/watch?v=IzhGoTn1V0s
https://docs.google.com/document/d/
1fp_IjmfJjW6jP2Sk8XAI1l0XsCD_kCQd/edit?
usp=sharing&ouid=106865501563224583948&rtpof=true
&sd=true
https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/
managingorganizationalchange.aspx
https://www.strategy-business.com/article/rr00006
https://www.mckinsey.com/capabilities/people-and-organizational-
performance/our-insights/the-psychology-of-change-management
https://hbr.org/2005/10/the-hard-side-of-change-management
https://www.forbes.com/sites/hvmacarthur/2019/05/28/leading-change-
management-in-the-modern-workplace/?sh=53e1336f2d37
#Video transcript:
7
BITS Pilani, Pilani Campus
Why people resist change?
Individual
Fear of the
Unknown /
Lack of Need for
understanding Economic Factors Security /
Self-
interest
Resistance to Change - Group
Group Inertia
Threat to Structural
Existing Inertia
Relationships
Organizational
Threat to Limited
Existing Focus
Allocations Threat of Change
to Expertise
Resistance to Change
• The Resistance to Change Paradox
– Organizations invite change when change offers
competitive advantage
– Organizations resist change when change threatens
the organization’s structure and control systems
– Organizations must balance stability (permanence)
with the need to react to external shifts (change)
– Resistance can warn off the need to reexamine the
need for change
Sources of Resistance to Change
• Organizational • Individual Sources
Sources
– Habit
– Over determination
– Security
– Narrow focus of
change – Economic factors
– Resource allocation
changes
Managing resistance to change
Shared Thinking
Diagnosis of
Management
problem and
Forces for change recognition of points of
need for change resistance
Selection of
Consideration
Evaluation methods &
implementation of alternatives
Lewin’s theory of Change
Kurt Lewin
Desired
State
Restraining
Forces
Status
Quo
Driving
Forces
Time
ADKAR Model of Change
management
The ADKAR Model is an outcome-oriented change management
method that aims to limit resistance to organizational change. Created
by Jeffrey Hiatt, the founder of Prosci, the ADKAR Model is the Prosci
change management methodology.
The word “ADKAR” is an acronym for the five outcomes an individual
needs to achieve for a change to be
successful: Awareness, Desire, Knowledge, Ability and Reinforcemen
t
This powerful model is based on the understanding that
organizational change can only happen when individuals change.
Whereas the Prosci 3-Phase Process is a framework for
organizational change, the ADKAR Model focuses on individual
change—guiding individuals through a particular change
https://www.youtube.com/watch?v=k69i_yAhEcQ
– Lisa Bodell
Reading
https://hbr.org/2005/10/the-hard-side-of-change-
management
https://big-agile.com/blog/2022/change-leadership-frameworks
https://www.apty.io/blog/organizational-change-management-models
Leadership competency
Personality
MBTI
Self change
Effective Change Implementation:
Organizational development approaches to
change
Role of Change Agents
4
BITS Pilani, Pilani Campus
Leadership competency
11-11
Cont’d..
11-13
Leadership competencies & Hi-Pots
Identification
High potentials are often regarded as the possible future
leaders of an organization. Consequently, the process of
identifying high potentials is very important to both
succession planning and leadership development.
Researchers distributed a survey at a leadership
conference to leaders from a variety of organization sizes
and industries. The survey asked questions about the high
potential identification process as well as the perceived
fairness of the process. The findings revealed that
competencies were used to identify high potentials 69% of
the time.
12-14
Cont’d..
11-16
Big Five Personality model
11-17
Myers-Briggs Type Indicator
(MBTI)™
• In personality typology, the Myers–Briggs Type
Indicator (MBTI) is an introspective self-report
questionnaire indicating differing psychological
preferences in how people perceive the world
and make decisions. Uses different pairs of
attributes to classify people in 1 of 16 different
personality types.
11-18
Cont’d…
11-19
Myers-Briggs Type Indicator
(MBTI)™
11-20
Cont’d..
11-21
Cont’d..
• INTP - The Thinker: Quiet and introverted, they are known for
having a rich inner world.
• ESTP - The Persuader: Out-going and dramatic, they enjoy
spending time with others and focusing on the here-and-now.
• ESTJ - The Director: Assertive and rule-oriented, they have
high principles and a tendency to take charge.
• ESFP - The Performer: Outgoing and spontaneous, they enjoy
taking center stage.
• ESFJ - The Caregiver: Soft-hearted and outgoing, they tend to
believe the best about other people.
• ENFP - The Champion: Charismatic and energetic, they enjoy
situations where they can put their creativity to work.
11-22
Cont’d..
11-23
MBTI in leadership
• https://www.youtube.com/watch?
v=33YpaP7Eosc
11-24
Working with Different Personality
Types
• Leaders can work effectively by:
– Understanding one’s own personality and how
they react to others
– Treating everyone with respect
– Acknowledging each person’s strengths
– Striving for understanding
– Remembering that everyone wants to fit in
11-25
Who is a Change Agent
• Change agents are people (individuals or groups) that
not only initiate but also manage change within
organisations.
11-26
Cont’d...
11-27
Types of Change Agents
1. External change agents: They are generally the
behavioural scientists who specialise in human
behaviour. They work as consultants for the company
anda devise its change strategy.
11-28
Roles of a Change Agent
• They announce the need for change in the organisation.
• They diagnose the present situation in the organisation,
foresees changes in the environment and helps the client
company in adapting to the changing environment.
• They help in smoothly carrying out the change
process.
• They formulate strategies for change.
• They use behavioural skills to deal with emotional and
social problems of employees.
• He trains the internal change agents to implement the
change process and introduce it further in the
organisation.
11-29
Individual perspective to change
management
• The necessity for the individual change model is that it
makes the organization more effective. The individual
perspective can be viewed in terms of two broad
classifications, the behaviorist category argues that that the
positive reinforcement will have a positive impact in the
organization whereas the physiologist believes that the
external environment and the reason are also the key
factors that should be considered. The change management
has two influential changes which are used widely they
include the reward and incentive programs and the other
influential factor is the level of the participation from the
employees with the reasoning and the critical understanding
as the core basis.
11-30
Cont’d..
11-31
Self change
https://www.youtube.com/watch?v=T6psMak_DmM
https://docs.google.com/document/d/
1A9wz_buaBHPykU6eMfXCuudUldJxUMYo/edit?
usp=sharing&ouid=106865501563224583948&rtpof=true
&sd=true
MBTI assessment
https://www.16personalities.com/free-personality-test
https://www.verywellmind.com/the-myers-briggs-type-indicator-
2795583
https://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/the-
16-mbti-types.htm
Change vs transformation
Leadership competency
Personality
MBTI
Self change
Effective Change Implementation:
Organizational development approaches to
change
Role of Change Agents
Change vs transformation
10.02.2023
Learning objectives
4
BITS Pilani, Pilani Campus
Biological perspective
11-5
Rational perspective
11-6
Environment dependent organization
perspective
11-7
Contingency perspective
11-8
Sources of Environmental Uncertainty
• VUCA environment
11-9
Resource dependence perspective
11-10
Institutional perspective
11-11
Contd..
11-12
Process oriented perspective
11-13
Adaptation perspective
11-14
Psychological perspective
11-15
System perspective
11-16
Organization Transformation
Transformational change
• According to Head (1997), transformational
change refers to change in the structure, culture
and key processes of an organization.
• As per Chapman (2002), transformational change
requires changes in the attitude, beliefs and
values of the employees.
• As per Stace and Dunphy (2001),
transformational change involves a redefinition of
the overall organization’s strategies, gaining the
employees commitment towards the process of
transformation and reorienting the culture of the
entire organization. 11-18
Cont’d..
11-19
Organization Transformation
• Organizational Transformation is a process of
profound and radical change that orients an
organization in a new direction and takes it to an
entirely different level of effectiveness. The
transformation implies a basic change of
character and little or no resemblance with the past
configuration or structure.
11-21
Intervention Overview
11-22
Human Process Interventions
11-23
Technostructural Interventions
• Structural Design
• High Involvement Organizations
• Total Quality Management
• Work Design
11-24
Human Resources Management
Interventions
• Goal Setting
• Performance Appraisal
• Reward Systems
• Coaching and Mentoring
• Career Planning and Development
• Management and Leadership
• Managing Work Force Diversity
• Employee Wellness Programs
11-25
Strategic Interventions
• Culture Change
• Self-designing Organizations
• Organizational Learning & knowledge
management
11-26
Culture Change
11-27
Self-Designing organizations
11-29
Steps to Successful Organizational
Transformation
• Establishing a sense of urgency - Examining market and
competitive realities - Identifying and discussing crises,
potential crises, or major opportunities
• Forming a powerful guiding coalition - Assembling a group with
enough power to lead the change effort - Encouraging the
group to work together as a team.
• Creating a vision - Creating a vision to help direct the change
effort - Developing strategies for achieving the vision.
11-30
Cont’d..
11-31
Characteristics of transformational
change
Transformational change is triggered by external
environmental or internal disruptions.
Change can be characterized as systemic and
revolutionary cause nature of the organization is
altered fundamentally.
Change demands a new organizing paradigm.
Organization undertaking transformational change
are, by definition, involved in 2nd-order or gamma
types of change. Gamma change involves
discontinuous shifts in mental or organizational
framework.
11-32
Cont’d..
11-37
Change vs transformation
https://www.integrify.com/blog/posts/transformation
-vs-change-whats-the-difference
/
https://rocknchange.com/change-vs-transformation/
https://smallbusiness.chron.com/examples-transformational-change-18261.html
https://transformation.work/insights/the-difference-between-change-and-transfo
rmation/
Change vs transformation
6
What is shaping culture ?
Diagnose
Unify
Activate
Integrate
sustain
Shared experiences
Habits
Expectations
Ethical climate
Traditions
Tone
Language BITS Pilani, Pilani Campus
ADAPTATION
Adaptation is an essential skill set, especially in
today's ever-changing, unpredictable world.
Businesses that are adaptive can achieve more
because of their flexible nature.
Sources: Adapted from Jeff Rosenthal and Mary Ann Masarech, “High-Performance Cultures: How Values Can Drive Business Results,” Journal of
Organizational Excellence (Spring 2003), pp.3-18; and Dave Ulrich, Steve Kerr, and Ron Ashkenas, Figure 11-2, GE Leadership Decision Matrix, The
GE Work-Out: How to Implement GE’s Revolutionary Method for Busing Bureaucracy and Attaching Organizational Problems- Fast! (New York:
McGraw Hill, 2002), p. 230
21
Performance culture
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How leaders shape
organizational culture?
https://www.forbes.com/sites/williamcraig/2019/04/02/how-
leaders-shape-company-culture/?sh=7796c6e91b50
Fairness,
Honesty,
Equality,
Humanitarianism,
Loyalty,
Progress,
Pragmatism,
Excellence
Cooperation
https://hbsp.harvard.edu/tu/a8ad8820