Assingment No 1 Consumer Bahaviour

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Assingment No 1 Consumer Bahaviour

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Name: Abdur Rehman(fa20-bba-032)

Class: BBA
Section: B
Subject: Consumer Behavior
Instructor: Miss Anum Ali Bukhari

STP
STP in marketing stands for segmentation, targeting, and positioning. These
three basic steps dictate us how marketers can identify the right customers,
serve them the right messaging, and give them the right information they
need for successful targeting.

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