Store Atmospherics on Motives /Arousal for Fast Fashion Consumer

Structure Plan

Key Issue/Topic Information Implications Recommendation/ Action Source

Visual Merchandising Focus group Interviews Apparel retailers should Local values i.e. the values of Law, Wong, and Yip (2012), ‘
Strategies conducted on luxury consider the issue of local UK consumers will be
Chinese consumers. values being important to considered to avoid
Perceived female image social and cultural effectiveness arousal in the
important in influencing experiences of a consumer. findings of this study.
affective responses This can be incorporated to
company strategies.
Smell and Music and Scent work If retailers manipulate Mehrabian and Russell’s 1974) Mattila, & Wirtz, (2001)
Music on together to enhance an scents and music at the Likert-type scale was used to
Consumer arousing, positive , same time, retailers can assess the approach-avoidance
Evaluations impulse buying and differentiate their stores behavioural responses
satisfaction experience from their competitors to the physical
for a consumer and can increase environment, a similar
compared to music or impulse shopping. measurement will be used for
sound analysed alone. this study.
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