Nicole Roque

08/29/2022
Period 1

Activity 5 Assignment: Ads

Ad 1 (manipulative and deceptive):

Space Cat

S (speaker): The Camel company, adult’s cigarette.

P (purpose): Encourages adults to buy Camel cigarettes because doctors recommend the
brand due to the taste of the cigarette.
A (audience): Older audience such as adults (intended audience), doctors, Me (unintended
audience).
C (context): 1946, an era when there wasn’t much information on the detrimental effects of
cigarettes.
E (exigence): A possible lag in sales, money. Caused people to buy more Camel cigarettes due
to an “expert’s opinion.”

C (choices): Decided to use the method of an “experts opinion,” used the results of a survey to
be more convincing, had a doctor as the centerpiece of the ad, described the taste of the
cigarette, used the T-zone as a way of seeing if the Camel cigarette is right for you, used the
quote “More doctors smoke camels than any other cigarette.”
A (appeals): Logical appeal: Uses doctors and the opinion of an excerpt to show that because
a doctor uses it, it is logical the Camel cigarette is good for you.
T (tone): Old-fashioned, persuasive, eager for you to try it.

Paragraph on its Manipulation and Deceptiveness

This advertisement is an example of something being manipulative and deceptive. This

was made way back in 1646, which was an era of time when there wasn’t much knowledge on
the detrimental effects of cigarettes. It is now common knowledge that cigarettes aren’t healthy,
but the use of doctors in this ad and the use of the method “expert’s opinion” makes cigarettes
sound healthy for you solely because doctors use this kind of cigarette. The use of doctors isn’t
the only reason for a persuasive yet deceptive advertisement. There were many choices used to
make it so, such as the use of survey results, describing the taste of the cigarette, using the
T-zone as a way of seeing if the Camel cigarette is right for you, and using the quote “More
doctors smoke camels than any other cigarette.” Its tone was old fashioned, persuasive and
very eager for you to try the product due to the manipulation.

Ad 2: (civil and effective): Community Connections – Los Viejitos

Space Cat

S (speaker): Mcdonald’s corporation, Store manager (Aaron Roque), Los Viejitos.

P (purpose): Encourages people to buy food at Mcdonald’s due to how family friendly it is,
shows that Mcdonald’s is a community with its customers.
A (audience): Families, parents, elderly people (intended audience), Me (unintended
audience).
C (context): October in 2021, Covid pandemic
E (exigence): A possible lag in sales, wants to show the connection between Mcdonald’s
workers and customers (regulars). Caused people to come and make connections with workers
at Mcdonalds.

C (choices): The use of elderly people in the ad, the use of the store manager in the ad, the
use of a child in the ad, shows the connection between workers and customers, and chooses to
appeal to families.
A (appeals): Emotional appeal: shows that Mcdonald’s workers have a strong sense of
community when it comes to their customers.
T (tone): Friendly, joyful, family oriented.

Paragraph on it’s Civility and Effectiveness

This advertisement is an example of something being civil and effective. This ad was
released in October of 2021, during the covid pandemic. And despite that fact, Mcdonald’s still
has growing evidence of their connections with their regulars and other customers. The main
speakers in this advertisement would be the Mcdonald’s corporation and the general store
manager, Aaron Roque (who is seen wearing a black mask throughout the video). The video
shows and explains the connection “los viejitos” have with Mcdonald’s employees. This shows
how family oriented the fast food restaurant is. It uses a method that has big and powerful
influences to connect with smaller people. That way, more people can come and eat at the
restaurant. It’s tone is friendly, joyful, and as I said, family oriented due to its civility.