1.

Anonymous cover sheet

2. Contents page

Report on the role of globalization as a driver of economic, social and cultural impacts of
tourism on India. Explain how globalization promotes tourism. Outline how India has
responded to this trend of globalization as critical to their success of their tourism sector in the
twenty-first century.

Introduction
Introduction – Provide an overview of the report. What is the report aiming to

achieve and how does it seek to do this? (LO3)

Tourism is a major driver of economic development and growth thereby contributing to job
creation, revenue generation, and cultural exchange. In recent years, globalization has played a
significant role in transforming the tourism industry by facilitating the movement of people,
ideas, and capital across borders. India, as one of the fastest-growing economies in the world, has
recognized the potential of tourism as a key contributor to its economic growth and development.
Tourism acts or functions as a positive factor to stimulate both regional and local socioeconomic
development on a macro and microeconomic scale. This has seen positive development and
increase in entrepreneurship through taxation paid which have stimulated the development of the
entire country and individual regions. Taxation make it possible for governments and relevant
authorities to make the necessary investments and promotion of tourism. This has proved to
increase the attractiveness and make it a favorite destination of the given country.

This report aims to analyze the role of globalization as a driver of social, cultural and economic
impacts of tourism in India. The report will specifically discuss how globalization has promoted
tourism in India examining the economic, social, and cultural impacts of tourism in the country.
Additionally, the report will assess how India has responded to the trend of globalization and the
critical role it plays in the success of their tourism sector in the twenty-first century.

The report will begin by providing an overview of the tourism industry in India in the 21st
century, which is followed by a discussion on the concept of globalization in reference or
relation to its impact on tourism. The report will then examine the economic, social, and cultural
impacts of tourism in India, highlighting both the positive and negative effects. Additionally, the
report will explore the ways in which India has responded to globalization and its impact on the
tourism industry, including policy initiatives and strategic investments. Finally, the report will
conclude with recommendations for the future to promote tourism in the global economy.
4. Profile of the destination – Description of the chosen destination including
background information on its tourism supply and demand (LO4)
Tourism in India has been seen positive growth steadily with time, which has seen the country
now being recognized amongst the favorite destinations of the world. Tourism is a cultural,
economic and social phenomenon which necessitates movement of the people from place to
place, country to country, either for personal, professional or business purposes outside their
usual/familiar environment. The government has recognized it`s potential as a major source of
revenue and has put in place various policies and regulations to support tourism such as the
“Hunar se rozgar” programme and Visa on arrival. Tourism in India has a rich history, with the
country being known for its cultural heritage, diverse geography, and history. The tourism
industry in India has been growing at a steady rate over the years, with the government
recognizing its potential as a major source of revenue
Tourism Supply and Demand:
India has a rich cultural heritage and history that has attracted tourists from around the world.
The country's tourism supply includes a diverse range of destinations, including natural beauty,
historical sites, and cultural experiences. In recent years, the demand for tourism in India has
grown rapidly, with the country receiving a record number of 10.56 million foreign tourists in
2019.
India has a diverse range of tourist destinations, including historical sites, natural beauty, and
cultural experiences. The government has been actively promoting tourism in the country, with
the aim of attracting more tourists and generating more revenue. The introduction of e-Tourist
Visa, marketing campaigns, and infrastructure development has helped to boost the tourism
industry in the country.

The demand for tourism in India has been growing steadily over the years, with the country
attracting millions of visitors annually. India received its biggest number of tourists in 2019, with
over 10 million foreign tourists visiting the country. Domestic tourism also plays a significant
role in the industry, with a large number of Indians traveling within the country.

The growth in demand for tourism in India can be attributed to several factors, including the
country's rich cultural heritage, diverse geography, and affordable travel options. The
government has been actively promoting tourism in the country, with initiatives such as the
introduction of e-Tourist Visa, marketing campaigns, and infrastructure development.

5. Tourism Impacts – Identify the various positive and negative impacts of tourism on
the selected destination (LO5). This should include, but not be limited to:

• Economic impacts

• Physical impacts

• Social and cultural impacts

6. Role of Globalisation - Examine how globalisation and external factors are driving

each of the different types of tourism impacts (i.e., economic, social and cultural

impacts, etc) on the selected destination. (LO3 and LO5)

7. Conclusion – what were the key points from your analysis and why do they matter

in relation to the task set in the brief.

8. Recommendations – drawn from the key conclusions of your report.

9. References presented in the APA format

Khan, N., Hassan, A. U., Fahad, S., & Naushad, M. (2020). Factors affecting tourism industry
and its impacts on global economy of the world. Available at SSRN 3559353.

Jaswal, Sultan Singh. “Longdom Publishing SL | Open Access Journals.” Longdom, November
25, 2019. https://doi.org/10.4172/2167-0269.1000126.