DOMINO’S EXTERNAL ANALYSIS

GENERAL ENVIRONMENT
A.1 OPPORTUNITIES
A. 1.1 SOCIO-CULTURAL DEMOGRAPHIC FORCES
The culture of Domino’s is quickly spreading over the world and is turning into a global
phenomenon. Customers anticipate consistent interactions with personnel of fast-food restaurant
and uniformity in the meal itself. Due to the requirement that both the employee and the
customer are familiar with the fast-food culture's norms, maintaining high uniformity in the
interaction and the product is a challenging challenge. Businesses that serve fast food are
expected to maneuver around their physical environment while carrying out socially acceptable
actions or occupations.
A. 1.2 TECHNOLOGICAL FORCES
The Domino’s has also benefited from social media marketing. The fast-food restaurant has
made significant investments in social media advertising in order to reach a larger audience. Fast
food restaurants frequently use social media platforms such as Facebook, Twitter, LinkedIn, and
YouTube to sell their products. Different businesses use various social media platforms.
Strategies for media marketing However, the end goal is the same: to grow sales and maintain
strong customer involvement.
A. 1.3 ECONOMIC FORCES
If the unemployment rate rises in any nation, there will be a greater supply of jobs than there is a
need for them. This means that more people will work for less money, which will lower
Dominos Pizza's costs.