“A STUDY OF COMPARITIVE ANALYSIS OF SERVICES

PROVIDED BY REAL ESTATE COMPANIES”

A Project submitted to
University of Mumbai for Partial completion
Of the degree of
Bachelor of Management Studies
Under Faculty of Commerce
BY
Suyash Shailesh Kamble
SEAT NO: BMS5158
UNDER THE GUIDANCE OF
PROF. SNEHA T. BANDAL

CHANGU KANA THAKUR ARTS, COMMERCE AND

SCIENCE
COLLEGE (AUTONOMOUS)
Plot No.1, Sector- 11, Khanda Colony, New Panvel (W)
Dist-Raigad, Maharashtra, India-410206.
ACADEMIC YEAR
(2022-2023)
“A STUDY OF COMPARITIVE ANALYSIS OF SERVICES
PROVIDED BY REAL ESTATE COMPANIES”
A Project submitted to
University of Mumbai for Partial completion
Of the degree of
Bachelor of Management Studies
Under Faculty of Commerce
BY
Suyash Shailesh Kamble
SEAT NO: BMS5158
UNDER THE GUIDANCE OF
PROF. SNEHA T. BANDAL

CHANGU KANA THAKUR ARTS, COMMERCE AND

SCIENCE
COLLEGE (AUTONOMOUS)
Plot No.1, Sector- 11, Khanda Colony, New Panvel (W)
Dist-Raigad, Maharashtra, India-410206.
ACADEMIC YEAR
(2022-2023)
 Changu Kana Thakur Arts, Commerce and Science College, New Panvel
(Autonomous)
Re-accredited ‘A+’ Grade by
NAAC
‘Collage with Potential for Excellence’ Status Awarded by University
Grants Commission ‘Best College Award’ by University of Mumbai
Department of Management
Studies
CERTIFICATE
This is to certify that, Mast. Suyash Shailesh Kamble has worked and duly
completed her project Work for the degree of Bachelor of Management Studies
under the faculty of Commerce in the Subject of Marketing and his project is
entitled “A STUDY OF COMPARITIVE ANALYSIS OF SERVICES
PROVIDED BY REAL ESTATE COMPANIES”. Under my supervision. I
further certify that the entire work has been done by the learner under my
guidance and that no part of it has been submitted previously for any Degree or
Diploma of any University.
It is his own work and facts reported by her personal findings and
investigations.
 DECLARATION
I the undersigned Mast. Suyash Shailesh Kamble here by, declare that
the work embodied in this project work title entitled “A STUDY OF
COMPARITIVE ANALYSIS OF SERVICES PROVIDED BY REAL
ESTATE COMPANIES”. Forms my own contribution to the project
work carried out under the guidance of prof. Sneha T. Bandal is a
result of my own project work and has not been previously submitted
to any other University for any other degree to this or any other
university.
Whenever reference has been made to previous works of others, it has
been clearly indicated as such and included in the bibliography.
I, here by further declare that all information of this document has
been obtained and presented in accordance with academic rules and
ethical conduct.

Mast. Suyash Shailesh Kamble

Certified by
______________
Proof. Mrs. Sneha T. Bndal

ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so numerous and the
depth is so enormous.
I would like to acknowledge the following as being idealistic channels and fresh
dimensions in the completion of this project.
I take this opportunity to thank the University of Mumbai for giving me
chance to do this project.
I would like to thank my Principal, Prof. (Dr.) S. K. Patil for providing the
necessary facilities required for completion of this project.
I take this opportunity to thank our Coordinator Prof. Kushalkumar Kurani
for his moral support and guidance.
I would also like to express my sincere gratitude towards my project guide Prof.
Sneha T.
Bandal whose guidance and care made the project successful. I would like to
thank my College Library, for having provided various reference books and
magazines related to my project.
Lastly, I would like to thank each and every person who directly or indirectly
helped me in the completion of the project especially my Parents and Peers
who supported me throughout my project
 1. EXECUTIVE SUMMARY:
The development of the real estate market contributes to the development of the
national economy, thus creating a favourable investment climate for the investors. Increase in
the level of the incomes of the inhabitants may increase the availability of housing in the
country by fiscal and monetary policy instruments. The topicality of the paper is related to the
need for analysis of the trends and prospects of the real estate market development of the
Baltic States, as it has a high social meaning and has a high importance for market
participants.
The objective of the research is to analyse influencing factors and tendencies of real
estate market development in Baltic States, and includes a comparative analysis of the
residential property market in the Baltic States is conducted. The research methods used in
the paper are statistical data analysis, historical and logical approach methods. The article
focuses mainly on the housing market. It was concluded in the study that under the similar
geographic and economic conditions in the Baltic States, the housing affordability index and
real estate market development tendencies have many differences and success indicators are
still varying.
By raising the housing affordability index, the state would have the opportunity to
attract investors to the real estate market, which would contribute to the high-quality housing
supply, thus creating an appropriate solvent demand. The contribution of the investors
promotes the development of the real estate market of any country. The objective of the
research is to analyse influencing factors and tendencies of real estate market development in
Baltic States, and includes a comparative analysis of the residential property market in the
Baltic States is conducted.
The research methods used in the paper are statistical data analysis, historical and
logical approach methods. The object of the research is the real estate market development in
Baltic States. The subject of the study is the housing segment of the real estate market in the
Baltic States. Initially, real estate was used as a housing and business object; however, with
the course of time and with the increasing needs and wishes of people, real estate has become
an investment object both for individuals and legal entities. Real estate is one of the
production factors and the object for residential purposes (residential houses, cottages, etc.)
as well.
Real estate, which is the basis of the national wealth of any country, can be considered
as the backbone of the market economy. Thus, the real estate market development has a
significant role in several sectors of the economy. The stability of the national economy is
dependent also on the real estate market development, therefore its research and analysis is a
topical issue. Real estate market is being influenced by several factors. The real estate market
development tendencies in the Baltic States, and in Latvia in particular, are analysed further
in the article.
1.1 Comparative analysis:

Comparative analysis refers to the comparison of two or more processes,

documents, data sets or other objects. Pattern analysis, filtering and decision-
tree analytics are forms of comparative analysis.
Comparative analysis is the process of comparing items to one another and
distinguishing their similarities and differences. When a business wants to
analyze an idea, problem, theory or question, conducting a comparative analysis
allows it to better understand the issue and form strategies in response.
A business might conduct this type of analysis to analyze things with
obvious differences or items with both differences and commonalities.
Healthcare businesses, for example, may conduct this analysis to compare and
contrast two different types of medications. Other businesses might conduct a
comparative analysis to examine two different production processes to
determine which is more effective. Typically, a business conducts a comparative
analysis to determine:
 The strategies of indirect and direct competitors.
  The financial health of a business, including its investments and profit
margins.
 Accounting strategies, such as budgets.
 How trends affect a target audience.
 Emerging opportunities in technology, marketing or related functions.
1.2 STEPS TO IMPLEMENT:
When a business wants to start a marketing campaign or grow, a
comparative analysis can give them information that helps them make crucial
decisions.
This analysis gathers different data sets to compare different options so a
business can make good decisions for its customers and itself. If you or your
business want to make good decisions, learning about comparative analyses
could be helpful. 
How to successfully conduct it ?
Consider using the advice below to carry out a successful comparative analysis:
1. Conduct research
Before doing an analysis, it’s important to do a lot of research. Research not
only gives you evidence to back up your conclusions, but it might also show
you something you hadn’t thought of before. Research could also tell you how
your competitors might handle a problem.
2. Make a list of what’s different and what’s the same.
When comparing two things in a comparative analysis, you need to make a
detailed list of the similarities and differences.
Try to figure out how a change to one thing might affect another. Such as how
increasing the number of vacation days affects sales, production, or costs. 
A comparative analysis can also help you find outside causes, such as economic
conditions or environmental problems.
3. Describe both sides
Comparative analysis may try to show that one argument or idea is better,
but the analysis must cover both sides equally. The analysis shows both sides of
the main arguments and claims. 
For example, to compare the benefits and drawbacks of starting a recycling
program, one might examine both the positive effects, such as corporate
responsibility and the potential negative effects, such as high implementation
costs, to make wise, practical decisions or come up with alternate solutions.

4. Include variables
A thorough comparison unit of analysis is usually more than just a list of
pros and cons because it usually considers factors that affect both sides.
Variables can be both things that can’t be changed, like how the weather in the
summer affects shipping speeds, and things that can be changed, like when to
work with a local shipper.
5. Do analyses regularly
Comparative analyses are important for any business practice. Consider the
different areas and factors that a comparative analysis looks at:
 Competitors
 Inventory
 How well do stocks
 Financial position
 Profitability
 Dividends and revenue
 Development and research
 Sales
Because a comparative analysis can help more than one department in a
company, doing them often can help you keep up with market changes and stay
relevant.
1.3 MAJOR COMPETITORS OF L&T REALTY
1. Lodha Group:

Lodha Group came into existence in the year 1980 and currently it is the
most reputed, premier real estate developer in the city. At present, the company
is extending its development across 30 million sq. ft of prime real estate. The
total number of projects being managed by Lodha Group is 219 out of which 27
are in and around the city of Mumbai. Lodha Group essentially marked the
beginning of its expansion with the launch of Lodha Bellessa, which is
unrivalled super luxury housing project situated in Hyderabad.
PROJECTS:

 Lodha Upper Thane Tiara D, Anjurdive, Mumbai

 Lodha Pallava Allura, Dombivali, Mumbai
 Lodha Codename Prime Square, Dombivali, Mumbai
2. Larsen & Toubro Reality Ltd:

L&T Realty Limited is a real estate development company and is part of

the Larsen & Toubro Group, an Indian multinational conglomerate in
technology, engineering, construction, manufacturing and financial services.
Headquartered in Mumbai, Maharashtra, L&T Realty has a strong presence
across Mumbai, Bangalore and Chennai. The Company undertakes various
projects encompassing the construction of residential, corporate office, retail,
leisure and entertainment spaces. Besides independent projects, L&T Realty
also undertakes co-development projects for various reputed builders. Currently,
it has over 35 million sq. ft. of area under various stages of development.
PROJECTS:

 77 Cross Road, On eastern express Highway, Mumbai.

 L&T SEAWOODS WEST SQUARE At Seawoods, Navi Mumbai.

3. Runwal Group:

Subhash Runwal is an Indian real estate entrepreneur, founder and chairman

of Runwal Group. He has a net worth of 1 billion dollars. Mumbai property
tycoon Subhash Runwal chairs the Runwal Group, known for building homes in
the city and its suburbs It also owns several malls and counts the Singapore
government's GIC as a key investor in that business.
A trained accountant, Runwal was born in a small town in Maharashtra and
migrated to Mumbai at age 21. He worked as an accountant for nearly a decade
before taking the plunge into real estate in 1978.
 Runwal Gardens, By Runwal Developers, Dombivli East, Thane
 Runwal Sanctuary, By Runwal Developers, Mulund West, Mumbai
1.4 MARKETING & SALES OF REAL ESTATE

How Does Real Estate Marketing Work?

Believe it or not, real estate marketing works the same as any other type of
marketing. A big part of marketing has to do with using advertising as a goal to
drive sales. The real estate industry is no stranger to this. Real estate marketing
is all about marketing funnels, which are the stages that take place from when a
customer learns about your business to the purchasing stage. The steps are as
follows:
1. Determine Your Purpose
The person who is conducting the marketing needs a purpose. What is the
objective of your marketing campaign? To get new listing appointments? To
find motivated sellers.

2. Craft Your Message

You must have an offer to communicate (e.g. I have a property for sale, property
for rent, investment services, etc.). What is your offer in your marketing
campaign?
3. Select Marketing Channels
Also known as a medium, these are the ways in which you reach your
customers Mediums include: social media, bandit signs, Zillow ads, website
Search Engine Optimization (SEO), direct mail.
4. Generate Leads
Leads are gained through efficient marketing through your channel. Intake your
qualified leads and then proceed to follow up with them.
5. Contact Your Leads
Once you contact your leads, it advances into a sales process.
6. Close the Deal
The moment it all leads up to, fulfilling your objective! You seal the deal with
the customer, whether that means buying a property, getting a tenant to lease a
property, or signing a new listing agreement!

2. OVERVIEW OF THE REAL ESTATE INDUSTRY

The real estate sector is one of the most globally recognized sectors. It
comprises of four subsectors - housing, retail, hospitality, and commercial. The
growth of this sector is well complemented by the growth in the corporate
environment and the demand for office space as well as urban and semi-urban
accommodation. The construction industry ranks third among the 14 major
sectors in terms of direct, indirect and induced effects in all sectors of the
e14conomy.
In India, the real estate sector is the second-highest employment
generator, after the agriculture sector. It is also expected that this sector will
incur more non-resident Indian (NRI) investment, both in the short term and the
long term. Bengaluru is expected to be the most favoured property investment
destination for NRIs, followed by Ahmedabad, Pune, Chennai, Goa, Delhi and
Dehradun. By 2040, real estate market will grow to Rs. 65,000 crore (US$ 9.30
billion) from Rs. 12,000 crore (US$ 1.72 billion) in 2019.
Real estate sector in India is expected to reach US$ 1 trillion in market
size by 2030, up from US$ 200 billion in 2021 and contribute 13% to the
country’s GDP by 2025. Retail, hospitality, and commercial real estate are also
growing significantly, providing the much-needed infrastructure for India's
growing needs. India’s real estate sector saw over 1,700 acres of land deals in
the top 7 cities in 1 year.
Foreign investments in the commercial real estate sector were at US$
10.3 billion from 2017-21. As of February 2022, Developers expect demand for
office spaces in SEZs to shoot up after the replacement of the existing SEZs act.
 As per ICRA estimates, Indian firms are expected to raise >Rs. 3.5 trillion
(US$ 48 billion) through infrastructure and real estate investment trusts in 2022,
as compared with raised funds worth US$ 29 billion to date. The office market
in the top eight cities recorded transactions of 22.2 MSF from July 2020 to
December 2020, whereas new completions were recorded at 17.2 MSF in the
same period.
In terms of share of sectoral occupiers, Information Technology (IT/Its)
sector dominated with a 41% share in the second half of 2020, followed by
BSFI and Manufacturing sectors with 16% each, while Other Services and Co-
working sectors recorded 17% and 10%, respectively. Around 40 million square
feet were delivered in India in 2021. It is expected that the country will have a
40% market share in the next 2-3 years. India is expected to deliver 46 million
square feet in 2022.According to Savills India, real estate demand for data
centres is expected to increase by 1518 million sq. ft. by 2025. In 2020, the
manufacturing sector accounted for 24% of office space leasing at 5.7 million
square feet.
SMEs and electronic component manufacturers leased the most between
Pune, Chennai and Delhi NCR, followed by auto sector leasing in Chennai,
Ahmedabad and Pune. The 3PL, ecommerce and retail segments accounted for
34%, 26% and 9% of office space leases, respectively. Of the total PE
investments in real estate in Q4 FY21, the office segment attracted 71% share,
followed by retail at 15% and residential and warehousing with 7% each. In the
first half of 2022, office absorption in the top 7 cities stood at 27.20 million Sq.
ft. Between July 2021-September 2021, a total of 55,907 new housing units
were sold in the eight micro markets in India (59% YoY growth).
 In the third quarter of 2021 (between July 2021-September 2021), new
housing supply stood at ~65,211 units, increased by 228% YoY across the top
eight cities compared with ~19,865 units launched in the third quarter of 2020.
In 2021-22, the commercial space is expected to record increasing investments.
For instance, in October 2021, Chintels Group announced to invest Rs. 400
crore (US$ 53.47 million) to build a new commercial project in Gurugram,
covering a 9.28 lakh square feet area.
According to the Economic Times Housing Finance Summit, about 3
houses are built per 1,000 people per year compared with the required
construction rate of five houses per 1,000 population. The current shortage of
housing in urban areas is estimated to be ~10 million units. An additional 25
million units of affordable housing are required by 2030 to meet the growth in
the country’s urban population. Indian real estate sector has witnessed high
growth in the recent times with rise in demand for office as well as residential
spaces.
According to Colliers India, a property consultant, institutional
investments in the Indian real estate sector are expected to increase by 4% to
reach Rs. 36,500 crore (US$ 5 billion) in 2021, driven by rising interest of
investors towards capturing attractive valuations amid the pandemic.
According to a recent report by Colliers India, private equity investments
in Indian real estate reached US$ 2.9 billion in the first half of 2021, which was
a >2x increase from the first half in 2020. Exports from SEZs reached Rs. 7.96
lakh crore (US$ 113.0 billion) in FY20 and grew ~13.6% from Rs. 7.1 lakh
crore (US$ 100.3 billion) in FY19.
In July 2021, the Securities and Exchange Board of India lowered the
minimum application value for Real Estate Investment Trusts from Rs. 50,000
(US$ 685.28) to Rs. 10,000-15,000 (US$ 137.06 - US$ 205.59) to make the
market more accessible to small and retail investors.
FDI in the sector (including construction development & activities) stood
at US$ 55.18 billion from April 2000-September 2022.
2.1 Some of the major investments and developments in this
sector are as follows:

 Between January-July 2022, private equity investment inflows into the real
estate sector in India stood at US$ 3.27 billion.
 Home sales volume across seven major cities in India surged 113% YoY to
reach ~62,800 units in the third quarter 2021, from 29,520 units in the same
period last year, signifying healthy recovery post the strict lockdown
imposed in the second quarter due to the spread of COVID-19 in the country.
 In the third quarter of 2021, the Institutional real estate investment in India
increased by 7% YoY. Investment registered in the first nine months of 2021
stood at US$ 2,977 million, as against US$ 1,534 million in the same period
last year.
 In November 2021, Ascends India bought Aurum Ventures’ 16-storey
commercial tower in Navi Mumbai for Rs. 353 crore (US$ 47 million),
making it the largest deal of a standalone commercial tower by a global
institutional investor during the past few years
 REA India-owned online real estate company Housing.com tied up with
online legal assistance start-ups Legal Kart, Lawrato, Vidhikarya and Vakil
in 2021 to offer legal advice and assistance to homebuyers.
 Top three cities - Mumbai (~39%), NCR-Delhi (~19%) and Bengaluru
(~19%) - attracted ~77% of the total investments recorded in the third
quarter of 2021.
 India's flexible space stock is likely to expand by 10-15% YoY, from the
current 36 million sq. ft., in the next three years, according to a report by
CBRE.
 To establish an investment platform for the Indian retail-led mixed-use
assets, in June 2021, GIC announced to acquire a minority stake in Phoenix
Mills’ portfolio (worth US$ 733 million).
 In May 2021, Blackstone Real Estate acquired Embassy Industrial Parks for
Rs. 5,250 crore (US$ 716.49 million) to expand its presence in the country.
 To expand into the Indian real estate market, SRAM & MRAM Group
collaborated with Area CAS Developers and Infrastructure Private Limited
(Area Group), and Gupta Builders and Promoters Private Limited (GBP
Group) of India. It plans to invest US$ 100 million in the real estate sector.
 According to Ana rock, housing sales in seven cities increased by 29% and
new launches by 51% in Q4 FY21 over Q4 FY20.
 Private market investor, Blackstone, which has significantly invested in the
Indian real estate sector (worth Rs. 3.8 lakh crore (US$ 50 billion) is seeking
to invest an additional Rs. 1.7 lakh crore (US$ 22 billion) by 2030.
 In 2021, working remotely is being adopted at a fast pace and demand for
affordable houses with ticket size below Rs. 40-50 lakh is expected to rise in
Tier 2 and 3 cities, leading to an increase in prices in those geographies.
 In April 2021, HDFC Capital Advisors (HDFC Capital) partnered with
Cerberus Capital Management (Cerberus) to create a platform that will focus
on high-yield opportunities in the residential real estate sector in India. The
platform seeks to purchase inventory and provide last-mile funding for under
construction residential projects across the country.
 In March 2021, Godrej Properties announced it would launch 10 new real
estate projects in Q4.
 In March 2021, Godrej Properties increased its equity stake in Godrej Realty
from 51% to 100% by acquiring equity shares from HDFC Venture Trustee
Company.
 In January 2021, SOBHA Limited’s wholly owned subsidiary, Sabha
Highrise Ventures Pvt. Ltd. acquired 100% share in Anna Lakshmi Land
Developers Pvt. Ltd.
Government of India along with the governments of respective States has taken
several initiatives to encourage development in the sector. The Smart City
Project, with a plan to build 100 smart cities, is a prime opportunity for real
estate companies. Below are some of the other major Government initiatives:
 In October 2021, the RBI announced to keep benchmark interest rate
unchanged at 4%, giving a major boost to the real estate sector in the
country. The low home loan interest rates regime is expected to drive the
housing demand and increase sales by 35-40% in the festive season in 2021.
 Under Union Budget 2021-22, tax deduction up to Rs. 1.5 lakh (US$
2069.89) on interest on housing loan, and tax holiday for affordable housing
projects have been extended until the end of fiscal 2021-22.
 The Atmanirbhar Bharat 3.0 package announced by Finance Minister Mrs.
Nirmala Sitharaman in November 2020 included income tax relief measures
for real estate developers and homebuyers for primary purchase/sale of
residential units of value (up to Rs. 2 crore (US$ 271,450.60) from
November 12, 2020 to June 30, 2021).
 In order to revive around 1,600 stalled housing projects across top cities in
the country, the Union Cabinet has approved the setting up of Rs. 25,000
crore (US$ 3.58 billion) alternative investment fund (AIF).
 Government has created an Affordable Housing Fund (AHF) in the National
Housing Bank (NHB) with an initial corpus of Rs. 10,000 crore (US$ 1.43
billion) using priority sector lending short fall of banks/financial institutions
for micro financing of the HFCs.
 As of January 31, 2021, India formally approved 425 SEZs, of which 265
were already operational. Most special economic zones (SEZs) are in the IT/
BPM sector.
 The Securities and Exchange Board of India (SEBI) has given its approval
for the Real Estate Investment Trust (REIT) platform, which will allow all
kind of investors to invest in the Indian real estate market. It would create an
opportunity worth Rs. 1.25 trillion (US$ 19.65 billion) in the Indian market
in the coming years. Responding to an increasingly wellinformed consumer
base and bearing in mind the aspect of globalisation, Indian real estate
developers have shifted gears and accepted fresh challenges.
The most marked change has been the shift from family-owned businesses to
that of professionally managed ones. Real estate developers, in meeting the
growing need for managing multiple projects across cities, are also investing
in centralised processes to source material and organise manpower and
hiring qualified professionals in areas like project management, architecture
and engineering.
 The residential sector is expected to grow significantly, with the central
government aiming to build 20 million affordable houses in urban areas
across the country by 2022, under the ambitious Pradhan Mantri Awas
Yojana (PMAY) scheme of the Union Ministry of Housing and Urban
Affairs. Expected growth in the number of housing units in urban areas will
increase the demand for commercial and retail office space.

2.2 Types of real estate

1. Land:
Real estate in its simplest form is raw land or vacant land that has not been
developed. Land can be used for a variety of purposes, including agriculture,
recreation, conservation, or development. Land can be sold or leased, and its
value can vary widely based on location, zoning regulations, topography, and
other factors.
2. Residential:
This type of real estate is used for housing purposes. Residential real estate
can include single-family homes, townhouses, condominiums, apartments, and
other types of dwellings. Residential properties are typically purchased or
rented by individuals or families as a primary or secondary residence.
3. Commercial:
Commercial real estate refers to properties that are used for business
purposes. This includes office buildings, retail spaces, hotels, restaurants, and
other types of commercial properties. Commercial properties are typically
purchased or leased by businesses or investors.
4. Industrial:
 Industrial real estate refers to properties that are used for industrial or
manufacturing purposes. This includes factories, warehouses, distribution
centres, and other types of industrial properties. Industrial properties are
typically purchased or leased by businesses or investors who need space for
production or storage.

2.3 Examples of Real Estate

Now that we’ve outlined the four main categories, let’s explore some specific
examples of different types of real property.
1. Single-family dwelling: Any home designed for only one family.

2. Multi-family dwelling: Any group of homes designed for more than one
family.

3. Attached: Any unit that’s connected to another (not freestanding).

4. Apartment: An individual unit in a multi-unit building. The boundaries of

the
apartment are generally defined by a perimeter of locked or lockable doors.
Often seen in multi-story apartment buildings.

5. Multi-family house: Often seen in multi-story detached buildings, where

each floor is a separate apartment or unit.

6. Condominium (Condo): A building with individual units owned by

individual people.
7. Detached house: A free-standing building not connecting to anything else (a
stereotypical “home”).

8. Portable house: Houses that can be moved on a flatbed truck.

9. Mobile home: A vehicle on wheels that has a permanent residence attached

to it.

10.Villa: A building with only one room and typically a steep pointy roof.

11.Hut: A dwelling typically made of raw materials such as bamboo, mud, and
clay.

3. INDUSTRIAL ANALYSIS
3.1 Real Estate Scenario:
 Real estate sector in India is expected to reach US$ 650 billion and its share
in India’s Gross Domestic Product (GDP) is projected to double from
current^ 7 per cent by 2040.
 Rapid urbanization bodes well for the sector. The number of Indians living
in urban areas is expected to reach 543 million by 2025. More than 70 per
cent of India’s GDP will be contributed by the urban areas by 2020.
 Construction is the fourth largest sector in terms of FDI inflows. FDI in the
sector1 stood at US$ 38.92 billion from April 2000 to December 2018.
 Government of India’s Housing for All initiative is expected to bring US$
1.3 trillion investments in the housing sector by 2025.
3.2 How is the Indian Realty sector gearing up?
With the pace of real estate development in India, there is a high potential that
the realty sector will soon reach the trillion-dollar mark. The following are the
key reasons for high potential in this sector.

 Real estate merger, Joint Development & Joint Ventures:

 With comparatively lower sales of housing projects and a financial

crunch, small-time real estate builders are looking for mergers,
consolidations, acquisitions, joint developments and joint ventures with
established and prestigious developers.
 A prominent example from the recent times is the Trenset Jayabheri
Elevate project in Hi-tech City, Hyderabad. Trendset and Jayabheri, the
 two prominent names in luxury residential living have joined hands to
take futuristic living to a level of opulence.
 This trend in real estate merging is likely to remain steady in the future as
well.
 Government regulated schemes to ensure transparency:

 Real Estate developers have been notoriously believed to dupe property

buyers of their hard-earned money and deliver sub-standard products.
Because of a few, the entire real estate sector was looked down upon and
customers were refraining from investing in properties.
 The real estate market was in dire need of a policy that would ensure
transparency between the builders and the property buyers. With the
passing of the RERA Act and other transparency policies like the GST or
the Benami Property Act; the image of the real estate sector has changed
and also helped in solving India’s housing crisis.

3.3 Supply and Demand Scenario in Commercial Real estate:

1. Decline in Supply:
Delay in construction and absence of labour and material will result in a
significant decline in supply and is estimated to be lower by 15% to 30% over
pre-Covid estimate.
2. Reduced Demand:
Amidst the pandemic and the global health crisis, the demand for office
space is likely to drop. As many occupiers may not be able to assess the impact
until the situation is resolved, they will reassess their position. While there will
be some significant slowdown in their businesses, the expansion or
consolidation plans may also be shelved.

4. IMPACT OF SOCIAL MEDIA ON REAL ESTATE

Where do we begin with social media? To start, social media is easily one of the
biggest opportunities when it comes to marketing in today’s world.
Do you want to get your brand name out there to the world? Make an account
for your brand on any social media platform, work the appropriate strategies,
and it’ll get attention in no time.
Billions of people use their mobile devices on a day-to-day basis, so your
content can potentially reach millions of people with ease.
The best part about advertising via social media? It’s free to start! Eventually
down the road, you may consider investing a lot of money into running ads,
creating professional content, and engaging with your audience once you begin
to get serious with real estate marketing.
Now, that being said, we guarantee that you have at least one (if not all) of the
following applications downloaded on your smart phone: Instagram, Twitter,
Facebook and LinkedIn.

4.1 PLATFORMS:
 These nifty applications are examples of the most commonly used platforms
for social media marketing, and real estate marketing is no stranger to this by
any means. The following are examples of how each of the platforms stated
above could benefit real estate marketing:
1. Instagram:
Instagram is the main application for photos of the bunch. It’s incredibly easy to
use. Just make sure to take some high-quality pictures of some houses or any
property you’re trying to get out there, come up with a clever description, and
then you’re golden.
It doesn’t even need to have a description if you don’t want to put one. The app
allows you to post up to 10 different photos on the same post, making the
possibilities endless for what you plan to post on a given property. You could
also be even more creative with your content by posting photos, videos, and
editing them on your Instagram stories. Instagram is an ideal platform for
content marketers.
2. Twitter
Twitter is probably the most commonly used out of all the applications listed, at
least by people in their early 20’s. The great thing about this application is that it
functions like a grapevine. For example, let’s say you post a tweet about real
estate marketing strategies.
Once the tweet is published, people will be able to see your post and repost or
“retweet” it if they find your post to be favourable. This leads to an endless
stream of your original tweet going from person to person.
3. Facebook:
Facebook is likely the easiest application to pick up out of the four we have
listed. If not Twitter, then we would also say that Facebook is probably the most
widely used application of the bunch.
As a matter of fact, marketing via Facebook ads is huge for real estate
professionals. Successful social media marketers may end up spending
thousands of dollars a month just on social media marketing with Facebook ads.

4. LinkedIn:
LinkedIn is an excellent way of connecting with people or potential colleagues
within the business field. It's certainly the most professional out of all the social
media applications mentioned on this list.
A way in which real estate marketing is implemented via LinkedIn is through
the use of blog posts. LinkedIn users are able to construct posts on a
professional level in order for them to be seen by very important people within
the real estate industry.
Overall, all companies should be exploiting social media platforms in
order to succeed in today’s market. Furthermore, while successfully running
your paid ads through these very highly populated social media platforms, you
commence in lead generation.
Lead generation is the initiation of customer interest into your products or
services. This is a very effective way to attract potential customers that will
eventually become your long-term clients.
4.2 Some Strategies for Real Estate Agents to do comparative
analysis:
1. Experimental Method:
Although the experimental method has limited application in social sciences,
it provides the model on which many comparativists aspire to base their studies.
Simply put, the experimental method aims to establish a causal relationship
between two conditions.
In other words, the objective of the experiment is to establish that one
condition leads to the other or influences the other in a particular way. If, for
example one wishes to study explain why children differ in their ability to
communicate in English in large-group setting, a number of factors may be seen
as influencing this capability viz., social background, adeptness in the language,
familiarity of surroundings etc

2. Case Study:
A case study, as the name suggests focusses on in-depth study of a single
case. In that sense, while the method itself is not strictly comparative, it
provides the data (on single cases) which can become the basis of general
observations. These observations may be used to make comparisons with other
'cases' and to offer general explanations.
Case studies, however, may, in a disproportionate manner emphasise
'distinctiveness' or what are called 'deviant' or unusual cases. There might be a
tendency, for example, among comparativists to explore questions like why
United States of America does not have a socialist party rather than to explore
why Sweden along with most western dinocarids has one.

3. Statistical Method:
The statistical method uses categories arid variables which are quantifiable
or can be represented by numbers, e.g., voting patterns, public expenditure,
political Content Digitized by eGyanKosh, IGNOU Comparative Methods and
Approaches parties, voter turnout, urbanisation, population growth. It also offers
unique opportunities to study the effects or relationships of a number of
variables simultaneously.
The fact that a number of variables can be studied together also gives the
unique opportunity to look for complex explanations in terms of a relationship.
4. Focussed Comparisons:
These studies take up a small number of countries, often just two (paired or
binary comparisons), and concentrates frequently on particular aspects of the
countries' politics rather 'than on all aspects. Comparative studies of public
policies in different countries has successfully been undertaken by this method.
Lipset distinguishes two kinds of binary or paired comparison: the implicit and
explicit.
In the implicit binary comparison, the investigator's own country, as in the
case of de Tocqueville% study of America, may serve as the reference: Explicit
paired comparisons have two clear cases (countries) for comparison. The two
countries may be studied with respect to their specific aspects e.g., policy of
population control in India and China or in their entirety e.g., with respect to the
process of modernisation. The latter may, however, lead to a parallel study of
two cases leaving little scope for a study of relationships.

5. Historical Method:
The historical method can be distinguished from other methods in that it
looks for causal explanations which are historically sensitive.
Eric Wolf emphasises that any study which seeks to understand societies and
causes of human action could not merely seek technical solutions to problems
stated in technical terms. 'The important thing was to resort to an analytic
history which searched out the causes of the present in the past.
Historical studies have concentrated on one or more cases seeking to find
causal explanations of social and political phenomena in a historical
perspective. Single case studies seek, as mentioned in a previous section, to
produce general statements which may be applied to other cases.
Theda Scokpol points out that comparative historical studies using more than
one case fall broadly into two Content Digitized by eGyanKosh, IGNOU
categories, 'comparative history' and 'comparative historical analysis'.
5. Literature of Review

Muntaha Sakeena : Journal of Real Estate Literature

Image analysis and computer vision are powerful techniques that are
successfully used in different domains, but have hardly found their way into the
real estate sector. However, real estate offers great potential, as there is a large
amount of image content related to buildings and their surrounding implicitly
providing rich building-related and contextual information.
In the field of computer vision, there has recently been an increasing
attention to real estate images. In this paper, we review current trends in real
estate image analysis (REIA) and investigate the potential of image analysis for
the real estate sector. We lay the groundwork for more comprehensive analyses
of real estate image data, which should help to inspire novel approaches,
methods, and services in the field.
Shichang Shen : Empirical Research on the Impact of Real Estate on
Economic Development
Real estate development investment has a significant impact on economic
development. Based on data from 17 prefecture-level cities and prefectures in
Hubei Province from 2002 to 2018, the relationship between real estate
development investment and economic growth is analyzed with the help of
panel data models.
The study found that there is a long-term equilibrium relationship
between the two, and there are regional differences in the impact of real estate
development investment on economic growth in Hubei Province. Among them,
Wuhan has the largest impact and Shennongjia forest area has the smallest
impact. The impact of real estate development investment on economic growth
depends on the level of regional economic development.
6. INTERNSHIP DESCRIPTION
As an Intern at Property Surge Realty, it is my role to optimize the sales
through channels, while suggesting effective ways to generate more leads and
boost business. It is also in my interest to study the market trends and
competitor strategy, in-order to gain a competitive advantage over market rivals,
while ensuring we move in the right direction of trend.
Intern Profile:
 Channel partner empanelment
 Visit channel partners and generate a mutual profit centre , Manage CP
relationships and business through them.
 Market Survey, Capture customer demographics, and Buying behaviour
 Market trend and competitor analysis
 Handle customer walk-in’s by being a part of Closing/Direct sales team.
 Pre-Launch Campaign of Project.
7. WORK ALLOCATION

Studied the concepts and Terminology of Real estate:

As freshly recruited interns, we had no prior knowledge about real estate

terms, so we studied the concepts and terms used, Measurement standards &
Calculations such as CA, BUI, Loading, FSI, and also got acquainted to the
Real Estate Regulatory Authority (RERA).

7.1 Understood L&T Realty’s Projects:

After being acquainted to Real estate, we studied the existing completed

projects of L&T Realty and How they were launched in the market. We
analyzed the parameters that resulted in the success of launch, and understood
the strengths of the firm. Projects acquainted and worked on during Internship:

1. Seawoods Residencies:
2. Rejuve 360:
3. Emerald Isle:
7.2 Study Upcoming Projects and the Market Scenario:

We have analyzed the macro-market as well as micro-market scenario in real

estate with respect to our upcoming launches, and gave presentations on that as
well.

7.2.1 L&T’s Upcoming Launch:

7.2.2 Residential Market Analysis: Chembur Micro-Market

With continuous infrastructure upgrades and Rapid growth of commercial

developments in the precinct the residential market of Chembur added more
than 16120 units from Q1 2013 to Q1 2019. The operationalization of eastern
Expressway in 2013 and the monorail in 2014 were the key triggers for
development residential houses in Chembur.
7.3 Introduction to channel sales:

We were given a preparatory session on how to engage with channel

partners and pitch our upcoming project, with keeping in mind the probable
questions that would be arise in the meet with channel partners. The key reason
for conducting these sessions was to make us understand the significance in real
estate.

 The term channel partners might appear a new term for the home buyers. To
make it simple, the channel partners are none other than the agencies which
take the sole responsibility to sell-off the property and take the commission
in return.
 One must not confuse the channel partner with the broker. There is a vast
difference between the two. A broker is one who acts as a link between the
buyer and the seller and takes commission from both parties.
 The channel partner guarantees a property that will be sold for a specific
duration by paying a certain percentage of the cost which is refundable to the
builders.
 Once the property gets sold within the duration decided earlier, the channel
partner receives a hefty commission which is certainly quite higher than
what the broker receives and the channel partner gets back the underwriting
amount from the builders.
 Reasons Why Builders Choose Channel Partners:

There are several benefits that the builders enjoy associating with the Channel
Partners. Let’s take a look at the following reasons:

Instant operational costs funding

The underwriting amount is utilized by the builders for instant cash

requirements.

1. Assured sell of property:

By associating with the channel partners, the builder gets the complete
assurance that the property will be sold. The builder will no more have to worry
about the promotional and marketing activities. If the channel partner fails to
sell the property within the given timeframe, the builder can claim for interest
amount.

2. Better option than broking:

Making use of the channel partners is a much better option than taking help
from the brokers. The foremost reason behind this is channel partner has the
liability to sell the property, but the broker doesn’t have such liability. Apart
from the above-mentioned reasons, there are others too that made channel
partners immensely popular in the recent time among the builder.
8. QUESTIONNAIRE

1. Which age group do you belong to?

a. 18-24
b. 25-34
c. 35-44
d. 45-54
e. 55-64

2. I Prefer Real estate as best asset class for investment

3. Which is more likely to be a source of information while looking for

property?

a. Housing portals

b. Social Media

c. Channel partner/Broker/Agent

d. Newspaper

e. Housing
4. Considering the market condition, how close in future would you be
investing in a property in Real estate?

a. Within 1 Year

b. 1 to 2 Yrs.

c. 2 to 3 Yrs.

d. After 3 Yrs.

5. Which key reason would motivate your purchase intention?

a. Low interest rates on Loans

b. Tax benefit

c. Attractive pricing

d. Payment flexibility

e. Branded developer

6. Which budget segment according to you would be more preferable?

a. Below 1 Cr

b. 1-1.5 Cr

c. 1.5-2 Cr

d. 2-3 Cr

e. Above 3 Cr
7. If Residential real estate, what is the ideal configuration you would be
interested in?

a. Studio Apartment

b. 1 Bhk

c. 2 Bhk

d. 3 Bhk

e. 4 bhk+

8. Which of these has a significant impact on your purchase of property?

9. Would you prefer having an additional compact room which can be
utilized as a workplace?

10. I'm comfortable to purchase property online through virtual tours and
advanced technology platforms. (AR/VR)
9. SURVEY ANALYSIS/DATA ITERPRETATION

Q1. Which age group do you belong to?

a. 18-24 : 10%

b. 25-34 : 35%

c. 35-44 : 30%

d. 45-54 : 15%

e. 55-64 : 5%
Q2. I Prefer Real estate as best asset class for investment.

a. Strongly Agree : 60%

b. Neutral : 35%

c. Strongly Disagree : 15%

Q3. Which is more likely to be a source of information while looking for
property?
a. Housing Portals: 20%

b. Social Media: 40%

c. Channel Partner/Broker/Agent: 20%

d. Newspaper: 5%

e. Hoarding: 15%
Q4. Considering the market condition, how close in future would you be
investing in a property in Real estate?

a. Within 1 Year: 20%

b. 1 to 2 Year: 30%

c. 2 to 3 Year: 15%

d. After 3 Year: 45%

Q5. Which key reason would motivate your purchase intention?

a. Low interest rates on Loans: 30%

b. Tax Benefit: 15%

c. Attractive Pricing: 40%

d. Payment Flexibility: 10%

e. Branded Developer: 5%
Q6. Which budget segment according to you would be more preferable?

a. Below 1 Cr: 50%

b. 1-1.5Cr: 25%

c. 1.5-2Cr: 10%

d. 2-3Cr: 10%

e. Above 3Cr: 5%
Q7. If Residential real estate, what is the ideal configuration you would be
interested in?
a. Studio Apartment: 15%

b. 1 Bhk: 25%

c. 2 Bhk: 35%

d. 3 Bhk: 15%

e. 4 Bhk: 10%
Q8. Which of these has a significant impact on your purchase of property?

a. Location: 50%

b. Possession: 10%

c. Brand of Developer: 5%

d. Carpet Area: 20%

e. Amenities: 15%
Q9. Would you prefer having an additional compact room which can be
utilized as a workplace?

a. Strongly Agree: 60%

b. Neutral: 30%

c. Strongly Disagree: 10%

Q10. I'm comfortable to purchase property online through virtual tours
and advanced technology platforms. (AR/VR)

a. Strongly Agree: 20%

b. Neutral: 60%

c. Strongly Disagree: 20%

10. RESEARCH FINDINGS:

• 60% people finds that real estate is good asset option to invest in.

• 40% people get to know about real estate from Social Media.

• 45% respondent are planning to buy property after 3 years.

• 50% respondent are looking for property below 1 Cr

• 35% respondent are looking for 2 Bhk for investment

• 50% respondent decides purchase decision by location of the property.

11. CONCLUSION

Based on my understanding about real estate from this internship, I hereby can
conclude that,

 Most of the potential buyers from 25-54 age group.

 Even in this times where stocks, crypto currencies still people feel that
real-estate can be good option to invest in.
 Social media is great medium to advertise for real estate.
 Most of the people are planning to buy any property after 3 years.
 RERA plays a government authority role for all real estate projects all
across India.
 Inflation in factors of construction may result in higher rates of property.
 Intense competition may reduce the profitability.
 It becomes very difficult for developers to manage unsold inventory with
them as they have to make profit by selling and move forward for other
projects.
 Channel Partners play vital role sales of real estate.
12. BIBILOGRAPHY

 https://www.cbre.com/

 https://www.jll.co.in/

 https://anarock.com/

 https://www.lntrealty.com/

 https://maharera.mahaonline.gov.in/