Concepts of International Trade

Participation Activity 4 - VRIO

Student Name: - Arshdeep Singh Bariah

Student ID: -4492161
Subject Code: - BICG9102
Professor: - Dr. Elias Aleman
 Coca-Cola VRIO Analysis
Coca-Cola is a multinational beverage company with headquarters in the United States. It
manufactures, sells, and distributes a variety of non-alcoholic beverages, such as energy drinks,
juices, and carbonated soft drinks. Since its inception in 1892, the company has established itself
as one of the most well-known brands worldwide and is present in more than 200 nations.
Coca-Cola was my choice because it is a well-known company all over the world and has a
large share of the beverage market. It will be fascinating to observe how the company's strategies
and operations are influenced by various external factors.

VRIO Summary Table for Coca-Cola