Niche discorvery:

The narrow deep aproch vs wide and flat :

Narrow deep approcach = You're a specialist , exemple : Speciality doctors get paid the most, ay haja
andek feha specialité rak tokhles akther. 1000% khir, dima mentionni le fait li enti specialist. Confidence
boost.

Tale of 2 agencies:

wehed barcha niches : struggles to get paid khater client yrahom generalist w mouch specialist. Kol clien
jdid, process jdid, teteeb, can't bring agency together in a cohesive manner

wehed ando niche barka: Specialised f industry barka, they commend in high prices, big confidence,
working with the best of the best, right marketing message, amazing industry specific case studies, pre-
build machine, automatisé.

NICHE MARKETING MESSAGE AND OFFER:

A person who tries to appeal to all, will stand out to one. You need to to stratigecally disqualify yourself
with the people that are not your target client.

Tajem awel 6 months tjess barcha niches. ama baad lezem takhtar niche wahda.

HOW TO PICK A NICHE :

NICHE GREEN LIGHTS:

Is this client making 5k dollars or more :

Are you passionate about the niche? : mehech a must ama a big factor:
Fel ecom mafamech a deep why ama aati l vibe, how happy it makes you ama wassel l vibe

Speak their language , staamel insider words, inside jokes fl domaine.

Quest 3 : Do you understand the mechanics of the niche ( mehech

negociable) :
Efhem les mechanics taa niche, competitive advantage. Ken famech mechanics mouch mochkla ama
lammed max infos al niche.

Lezem minimum 5k fel month income, surtout service based niches.

Ken chtekhdem local business, lezem high ticket. Avoid low ticket lead gen . lowticket radhaa.
top5 :

1-Watches dealers

2-Cosmetic surgeons/consulting

3-Ecom ama high ticket (info, etc.)

4-Break and mortal Ecom

5-Automative Repair Shop/ Car dealerships

Main thing about niches nhebo aleha :

Stable niche

A niche that s growing

A niche that s going through process of transmutation

Avoid a dying niche EX:

Commercial real estate : declining, remote working kaaed yakwa

Hotels : Denya dekhla baadhha yeser , covid etc ama tajem tetsaref , fama des exceptions

ECOM fama machekel seasonal, mekech chtodkhel f ecom taa bikini f chte

Growing niches d'apres iman ; Watch resellers : aswem tekber bel wakt , premium experience , watch
market is growing . Used watches, rolex kdom, jdod, etc. High ticket service

2-Info product on education companies: market yekber kol aam,

LEZEM TRAKEZ MAA SEGMENT TAA L MARKET W TKOUN SUR FAMECH DECLINE FEL ECOM

3- Nlawjo zeda a part ala industries mechin f transmutation, transimutation heya ki covid dhrab fama
cheriket tneko w fama li talouu, li talouu houma yetsamew taadew b transmutation w kwew. ex: Gyms
tneko, real estate tneket chwaya
 U NEED TO BE OBSESSED WITH YOUR NICHE ,
delivering results is not enough. Lezem tkoun fama
el unspoken thing binetek enti wl client . Lezem
yefhem client li enti fehem domaine teeo max.
Mouhema alekher hedhi. Lezem tkoun subscribed l
podcasts, yt channels w ay haja related lel niche.
Obsession. Lezem yhes roho safe maak = tefhem
niche alekher