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    KFC had about 21,000 establishments globally in 2017, with China being a major market where it had early success. When KFC opened its first Beijing store in 1987, it was China's first fast food restaurant and was very popular, as China was undergoing economic reforms and cultural opening at the time. By customizing its menu over the years to Chinese tastes, KFC grew to over 300 shops in China by 2001, becoming the favorite Western brand among Chinese customers and gaining the largest market share among fast food chains in the country.

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    KFC had about 21,000 establishments globally in 2017, with China being a major market where it had early success. When KFC opened its first Beijing store in 1987, it was China's first fast food restaurant and was very popular, as China was undergoing economic reforms and cultural opening at the time. By customizing its menu over the years to Chinese tastes, KFC grew to over 300 shops in China by 2001, becoming the favorite Western brand among Chinese customers and gaining the largest market share among fast food chains in the country.

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    9 views1 page

    Untitled

    Uploaded by

    Moraine Santiago
    KFC had about 21,000 establishments globally in 2017, with China being a major market where it had early success. When KFC opened its first Beijing store in 1987, it was China's first fast food restaurant and was very popular, as China was undergoing economic reforms and cultural opening at the time. By customizing its menu over the years to Chinese tastes, KFC grew to over 300 shops in China by 2001, becoming the favorite Western brand among Chinese customers and gaining the largest market share among fast food chains in the country.

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    There were about 21 000 KFC establishments globally as of 2017.

    It is one of the most popular


    fast food restaurants in the United States. In 2017, KFC China almost made $5 billion. When KFC
    launched its first store in Beijing in 1987, it was China's first fast service restaurant, and it was a big
    success. China experienced profound economic and cultural transformation in the late 1980s. The
    administration began to eliminate pricing restrictions and protectionism, while also opening the country
    to global investment. The Chinese were growing increasingly interested in Western democracy, and KFC
    symbolized it. Yet, kfc's plan to win over China has a lot to do with customizing its menu over time. In
    2001, KFC has over 300 shops in China. Yum brand stated that KFC was the favorite brand of Chinese
    customers, ahead of McDonald's, Pepsi, and even Nike. And it now has the country's greatest market
    share among fast food chains.

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