Mariane Leika A.

Morales

BSTM – 3A

ASSIGNMENT

Part I: Online Research Activity

1. What do you think is the importance of understanding the pestle framework in the
tourism industry?
 It aids comprehension of the larger business environment. It promotes the growth
of external and strategic thinking. It can help a company foresee potential
business threats and take steps to avoid or mitigate their impact. To reduce
investment risks and become competitive in a new market, the PESTEL model
must be used. Using PESTEL methods to pick a new target market, we may study
the political, economic, social, technological, environmental, and legal issues that
will answer many of your enlargement questions.
2. What is tourism pestle?
 PESTLE is an acronym that stands for Political, Economic, Social, Technological,
Legal, and Environmental considerations. It enables a corporation to generate an
opinion about the elements that may influence a new business or sector.

Political Factors Affecting Tourism Industry

 Friendly Borders
 Political Stability
 Government Regulations
Economic Factors Affecting Tourism Industry
 Rising Income Level
 Better Economic Models
Social Factors Affecting Tourism Industry
 Trend Aspect
 Interracial Harmony
  Cultural Inquisitiveness
Technological Factors Affecting Tourism Industry
 Development in the Transport System
 Availability of Information
Legal Factors Affecting Tourism Industry
 Easies to Access Visa
 Tourist Loans
Environmental Factors Affecting Tourism Industry
 Climate Change Crisis
 Tourists Cause Further Pollution
3. What is SWOT analysis in travel and tourism?
 A SWOT analysis (strengths, weaknesses, opportunities and threats) is a basic
method to help you gather your ideas while you analyze your business and the
industry around you. It splits an overall examination into internal
concerns (strengths and weaknesses) and external issues (opportunities and
threats).
4. What are the aims of SWOT analysis in the industry?
 SWOT Analysis identifies your organization's Strengths, Weaknesses,
Opportunities, and Threats. It directs you to capitalize on your strengths, address
your weaknesses, seize fresh opportunities, and limit risks. Before implementing
any new strategy, conduct a SWOT Analysis to assess your organization's
situation.
5. What are the benefits of conducting SWOT analysis in hospitality and tourism industry?
 It enables you to plan ahead of time and handle difficulties in a proactive manner.
It assists you in making an informed decision that will contribute to the
development of a sound strategy for your hotel and any business that aligns in
Hospitality and Tourism industry. It enables you to identify your strengths and
effectively use them.
6. What is the role of tourism services in tourism?
 Tourism and travel-related services include services provided by hotels and
restaurants (including catering), travel agencies and tour operator services, tourist
guide services and other related services. A crucial aspect of trade in tourism
services is the cross-border movement of consumers. This permits a variety of
workers, including those in remote areas, to become services exporters — for
instance, by guiding tourists, performing in local events, or working in tourist
accommodation. While digitalization offers great potential for many aspects of
tourism services, the sector continues to depend highly on the cross-border
movement of both customers and employees, and remains strongly linked to
transport services.