Professional Documents
Culture Documents
October 2008
Addis Ababa
Table of Contents
1. Executive Summary..................................................................................1
2. Product Description and Application....................................................1
3. Market Study, Plant Capacity and Production Program...................1
3.1 Market Study.......................................................................................................1
3.1.1 Present Demand and Supply........................................................................1
3.1.2 Projected Demand........................................................................................3
3.1.3 Pricing and Distribution...............................................................................4
3.2 Plant Capacity......................................................................................................4
3.3 Production Program.............................................................................................4
4. Raw Materials and Utilities....................................................................5
4.1 Availability and Source of Raw Materials...........................................................5
4.2 Annual Requirement and Cost of Raw Materials and Utilities...........................5
5. Location and Site.....................................................................................6
6. Technology and Engineering.................................................................6
6.1 Production Process...............................................................................................6
6.2 Machinery and Equipment...................................................................................6
6.3 Civil Engineering Cost........................................................................................7
7. Human Resource and Training Requirement......................................8
7.1 Human Resource..................................................................................................8
7.2 Training Requirement..........................................................................................8
8. Financial Analysis...................................................................................9
8.1 Underlying Assumption.......................................................................................9
8.2 Investment..........................................................................................................10
8.3 Production Costs................................................................................................11
8.4 Financial Evaluation..........................................................................................12
9. Economic and Social Benefits and Justification.................................13
ANNEXES....................................................................................................15
1. Executive Summary
The project envisages production of 10,000 tons of baby food per annum. The total
investment requirement of the project is estimated at about Birr 44.9 million; of which
Birr 28 million is the cost of working capital and Birr 5.6 million is planned to finance
the cost of building and civil-works while Birr 9.2 million is for machinery and
equipment. Based on the cash flow statement, the calculated internal rate of return (IRR)
and simple rate of return of the project are 22.4 % and 19.5, respectively. And the net
present value (NPV) at 18 % discounting rate is Birr 4,799 thousand. The plant is
expected to create employment opportunities for about 157 persons.
Currently, there are few baby food producing factories in Ethiopia. Among which, Fafa
Food Factory is the oldest one. However, the range of products they produce and the
quality is limited. In particular, Fafa baby food production is mainly geared towards
1
meeting relief requirements. It is freely distributed to children in drought affected areas
by NGOs. There is no separate data for domestic production of baby food; in the
available statistical reports, production of baby food is lumped with other locally
produced composite flours, such as Dube, Miten and Edget composite flours. Here, based
on factories’ output for few years, local production of baby food is estimated for the
period between 1988 E.C and 1998E.C (Table 3.1).
Table 3.1
DOMESTIC PRODUCTION OF BABY FOOD
Besides, there is some supply of baby food through imports. Like the domestic
production, except for the year 1999/2000 E.C, import statistics does not separately show
baby food; rather, it lumps a variety of related products together. In the year 1999 E.C,
nearly 62 tons of baby food is imported with at cost of Birr 2.1 million.
The demand for baby food is related to population growth and income growth. In mid
1999 E.C, there were 3.3 million children within the age of 0-4 years in the AN RS.
2
Babies between the ages of 4 months and 2 years, which require baby food, constitute
nearly half of this figure. These babies constitute about 8.5 percent of the population of
the region. But, there is no single plant or factory in the region which prepares baby food
even though the ingredients for making such food is available in the region.
Feeding babies with additional food normally starts at the age of four months. However,
mothers may start earlier or later than this period to feed their babies with additional
food. Its demand depends upon income of the households and price of baby food. In this
connection to this, the urban parents relatively better provide baby food to their offspring
than the rural parents. However, due to the low standard of living of the population, it is a
very small segment of the Ethiopian urban households that can provide their babies with
baby food. By taking consumption per capita of babies for countries with the same per
capita income as that of Ethiopia, per capita baby food consumption has been estimated
at 20.8 kg/annum. This is the lowest per capita consumption of baby food in the world.
Based on the above assumption, the current demand for baby food in the ANRS alone
amounts to 34,320 tons. The demand for baby food is projected by relating future demand
to population growth- i.e. the number of babies born each year (See Table 3.2).
TABLE 3.2
PROJECTED DEMAND FOR BABY FOOD
3
Table 3.2 shows that the demand for baby food grows from 34,320 tons in 1999 E.C to
40,980 tons in 2004 E.C and 46,123 tons in 2009 E.C at the national level. Similarly,
ANRS’s demand (roughly estimated proportionally by taking population size of the
relevant age bracket) will reach 9,947 tons and 11,531 tons in 2004 E.C and 2009 E.C,
respectively. These figures clearly justify the establishment of a medium scale baby food
producing plant in ANRS.
There are different types of locally made and imported baby food in the domestic market.
As compared to the local ones, the imported items are sold at very high price; and this
makes them inaccessible to low income families. The current market prices of most
popular imported baby foods (such as Cerilac and Cerifam) range from Birr 40 up to Birr
55 per can (400 mg). In contrast, the average market prices of the local products (such as
Fafa and its local substitutes) range between Birr16 and Birr 20 per Kg. This project
envisages producing baby food with a quality better than the existing local products; and
it plans to sell it at Birr 16 per Kg. The product is to be distributed through wholesale
network to all parts of the country.
4
4. Raw Materials and Utilities
4.1 Availability and Source of Raw Materials
All the necessary raw materials to produce baby food are available in the ANRS.
Raw materials and utilities required for the production of 15,000 tons of infant food are
indicated in Table 4.1. The principal raw materials are corn, beans, peas and soybeans.
TABLE 4.1
RAW MATERIALS AND INPUTS
TABLE 4.1
ANNUAL UTILITY REQUIREMENT
5
5. Location and Site
For its convenience to procure the necessary raw materials and to distribute the product to
different parts of the country, Debre-Markos is an appropriate place to establish a baby
food producing plant.
Raw materials from the silos are first conveyed to respective separation and cleaned from
external matter. Then they are weighed and processed in their individual machines. Beans
and peas are roasted, and milled after roasting. Others are scoured and milled. After
milling, the processed materials are stored in their individual bins. Once all ingredients
are prepared, according to the proportion of the mix they are led to the mixer; and
mixed fruit and dehydrated milk are added in the mixer. Finally, the mixture is led to the
rotary distributor where the product is ready for packing, or it is directed to finished
product silo and stored.
Principal production machinery for preparing infant food are the roaster, mills, grinders,
mixers, storage bins and screw conveyors and bucket elevators. A list of machinery and
equipment for the proposed plant is given in Table 6.1.The total cost of Machinery and
Equipment is Birr 9.2 million. ). Of the total cost of the raw material, Birr 8.2 million or
89.1 % is in foreign currency.
6
TABLE 6.1
MACHINERY AND EQUIPMENT
No Item Quantity
1 Storage bin, 75 tons 5 pcs
2 Bucket elevator 12 pcs
3 Screen conveyor 7 pcs
4 Drum lieve 1 pc
5 Magnetic separator 1 pc
6 Vibro stiner 2 pcs
7 Roaster 1 pc
8 Scourer 1 pc
9 Grinding mill 1 pc
10 Hammer mill 1 pc
11 Roller mill 1 pc
12 Weighers 4 pcs
13 Dehuller 1 pc
14 Aspirator 1 pc
15 Dehydrator 1 pc
16 Mixer 1 pc
17 Rotary distributor 1 pc
18 Packing machine 1 pc
19 Plane siftes 1 pc
20 Laboratory Equipments 1 set
Estimated Total Cost including Freight and Insurance is
Birr 9.2 Million
Due to technological and engineering requirements the production hall shall have a two
story building with a total floor area of 2,800m 2, and it costs Birr 5.6 million. This would
include cost of land preparation and associated civil works. The total land area of the
plant including the open space is 3000 m 2. The cost of the land lease is Birr 163,770
7
which is as per ANRS land lease rate for Debre-Markos (which is equal to Birr 54.59 per
sq meter for industrial purpose). Of the total cost of the lease 5 % is paid at the beginning
while the rest will be paid in 40 years.
Manpower requirements for the envisaged plant and annual salary expenditure are given
in Table 7.1.
TABLE 7.1
MANPOWER REQUIREMENT
Two months on-the-job training and follow-up program is needed; and this can be
managed by procuring two experts from the technology suppliers.
8
8. Financial Analysis
8.1 Underlying Assumption
The financial analysis of the baby food producing plant is based on the data provided in
the preceding sections and the following assumptions.
B. Depreciation
Building 5%
Machinery and equipment 10%
Office furniture 10%
Vehicles 20%
Pre-production (amortization) 20%
9
C. Working Capital (Minimum Days of Coverage)
8.2 Investment
The total investment cost of the project including working capital is estimated at Birr 45
million as shown in Table 8.1 below. The owner shall contribute 40 % of the finance in
the form of equity while the remaining 60 % is to be financed by bank loan.
Table 8.1
TOTAL INITIAL INVESTMENT
10
Of the total investment outlay, working capital accounts for 62.5 % while plant and
machinery, and building and construction costs are 20.5 % and 12.5 %, respectively. The
foreign component of the project accounts for Birr 8.2 million or 18.3 % of the total
investment cost.
The total production cost at full capacity operation is estimated at Birr 149.7 millions
(See Table 8.2).Of the total production costs, raw materials and utilities account for 96 %.
TABLE 8.2
TOTAL PRODUCTION COST
IN BIRR
I. Profitability
11
According to the projected income statement (see Annex 4) the project will generate
profit beginning from the first year of operation which increases onwards. The income
statement and other profitability indicators also show that the project is viable.
Investment cost and income statement projection are used in estimating the project
payback period. The project will payback fully the initial investment less working capital
in two years.
SRR= (Net Profit + Interest)/ (Total Investment Outlay) at full capacity utilization.
Based on cash flow statement (See Annex 2) the calculated internal rate of return ( IRR)
of the project is 22.4% and the net present value(NPV) at 18 % discount is Birr 4,799
thousands.
Sensitivity Analysis
The sensitivity test result when undertaken by increasing the cost of production by 10 %
still indicates that the project would be viable.
Economic and Social Benefits and Justification
12
Based on the foregoing presentation and analysis, we can say that the proposed project
possesses wide range of benefits that complement the financial feasibility obtained
earlier. In general the envisaged project promotes the socio-economic goals and
objectives stated in the strategic plan of the Amhara National Regional State. These
benefits are listed as follows:
Profit Generation
The project is found to be financially viable and earns on average a profit of Birr 6.99
million per year and Birr 69.95 million within the project life. Such result induces the
project promoters to reinvest the profit which, therefore, increases the investment
magnitude in the region.
Tax Revenue
In the project life under consideration, the region will collect about Birr 26.3 million from
corporate tax payment alone (i.e. excluding income tax, sales tax and VAT). Such result
creates additional fund for the regional government that will be used in expanding social
and other basic services in the region.
The commencement of this project relieves a portion of the import burden of baby food.
That is, based on the projected figure we learn that in the project life an estimated amount
of US Dollar 153 million will be saved as a result of the proposed project. This will
create room for the saved hard currency to be allocated to other vital and strategic sectors.
The proposed project is expected to create employment opportunity for several citizens of
the region. That is, it will provide permanent employment to 157 professionals as well as
support staff. Consequently the project creates income of Birr 1,438 thousand per year.
This would be one of the commendable accomplishments of the project.
The proposed project helps to diversify ANRS’ and Ethiopian economy. It contributes to
industrialization of the region as well as the county’s economy.
13
ANNEXES
14
15
Annex 1: Total Net Working Capital Requirements (in Birr)
CONSTRUCTION
PRODUCTION
Year 1
Year 2
1
2
3
4
1. Total Inventory
0.00
0.00
32247396.67
36547049.56
42996528.89
42996528.89
1
0.00
0.00
11532346.36
13069992.55
15376461.82
15376461.82
Raw Material-Local
0.00
0.00
11532346.36
13069992.55
15376461.82
15376461.82
Raw Material-Foreign
0.00
0.00
0.00
0.00
0.00
0.00
2
0.00
39415.55
44670.96
52554.07
52554.07
Work in Progress
0.00
0.00
3007660.65
3408682.07
4010214.21
4010214.21
Finished Products
0.00
0.00
6015321.31
6817364.15
8020428.41
8020428.41
2. Accounts Receivable
0.00
0.00
13090909.09
14836363.64
17454545.45
17454545.45
3. Cash in Hand
0.00
0.00
3
331196.73
375356.29
441595.64
441595.64
CURRENT ASSETS
0.00
0.00
34137156.12
38688776.94
45516208.17
45516208.17
4. Current Liabilities
0.00
0.00
13090909.09
14836363.64
17454545.45
17454545.45
Accounts Payable
0.00
0.00
13090909.09
14836363.64
17454545.45
17454545.45
4
23852413.30
28061662.71
28061662.71
PRODUCTION
5
6
7
8
9
10
5
1. Total Inventory
42996528.89
42996528.89
42996528.89
42996528.89
42996528.89
42996528.89
Raw Material-Local
15376461.82
15376461.82
15376461.82
15376461.82
15376461.82
15376461.82
Raw Material-Foreign
0.00
0.00
0.00
0.00
0.00
0.00
6
Factory Supplies in Stock
160408.57
160408.57
160408.57
160408.57
160408.57
160408.57
Work in Progress
4010214.21
4010214.21
4010214.21
4010214.21
4010214.21
4010214.21
Finished Products
8020428.41
8020428.41
8020428.41
8020428.41
8020428.41
8020428.41
2. Accounts Receivable
7
17454545.45
17454545.45
17454545.45
17454545.45
17454545.45
17454545.45
3. Cash in Hand
441595.64
441595.64
441595.64
441595.64
441595.64
441595.64
CURRENT ASSETS
45516208.17
45516208.17
45516208.17
45516208.17
45516208.17
45516208.17
4. Current Liabilities
17454545.45
17454545.45
17454545.45
17454545.45
17454545.45
17454545.45
Accounts Payable
17454545.45
8
17454545.45
17454545.45
17454545.45
17454545.45
17454545.45
CONSTRUCTION
PRODUCTION
9
Year 1
Year 2
1
2
3
4
1. Inflow Funds
8430548.96
36492211.67
13090909.09
1745454.55
2618181.82
0.00
Total Equity
3372219.59
14596884.67
0.00
0.00
0.00
0.00
10
21895327.00
0.00
0.00
0.00
0.00
2. Inflow Operation
0.00
0.00
120000000.00
136000000.00
160000000.00
160000000.00
Sales Revenue
0.00
0.00
120000000.00
136000000.00
160000000.00
160000000.00
Interest on Securities
0.00
0.00
11
0.00
0.00
0.00
0.00
3. Other Income
0.00
0.00
0.00
0.00
0.00
0.00
Fixed Investments
8029094.25
8029094.25
0.00
12
0.00
0.00
0.00
Pre-production Expenditures
401454.71
401454.71
0.00
0.00
0.00
0.00
6. Operating Costs
0.00
0.00
110016425.33
124663352.52
146633743.30
146633743.30
13
2733092.75
2894814.69
8. Interest Paid
0.00
0.00
6550805.31
3234438.77
2695365.64
2156292.51
9.Loan Repayments
0.00
0.00
0.00
4492276.06
4492276.06
4492276.06
10.Dividends Paid
0.00
0.00
0.00
0.00
0.00
0.00
Surplus(Deficit)
0.00
28061662.71
-17613477.67
803766.38
-763727.16
14
3822873.44
PRODUCTION
5
6
7
8
9
10
15
1. Inflow Funds
0.00
0.00
0.00
0.00
0.00
0.00
Total Equity
0.00
0.00
0.00
0.00
0.00
0.00
16
2. Inflow Operation
160000000.00
160000000.00
160000000.00
160000000.00
160000000.00
160000000.00
Sales Revenue
160000000.00
160000000.00
160000000.00
160000000.00
160000000.00
160000000.00
Interest on Securities
0.00
0.00
0.00
0.00
0.00
0.00
3. Other Income
0.00
0.00
0.00
0.00
0.00
0.00
17
155799775.37
155515598.75
155138247.56
150268620.31
150268620.31
150268620.31
Fixed Investments
0.00
0.00
0.00
0.00
0.00
0.00
Pre-production Expenditures
0.00
0.00
0.00
0.00
0.00
0.00
18
0.00
0.00
0.00
0.00
0.00
6. Operating Costs
146633743.30
146633743.30
146633743.30
146633743.30
146633743.30
146633743.30
8. Interest Paid
1617219.38
1078146.26
539073.13
0.00
0.00
0.00
9. Loan Repayments
4492276.06
4492276.06
19
4492276.06
0.00
0.00
0.00
10.Dividends Paid
0.00
0.00
0.00
0.00
0.00
0.00
Surplus(Deficit)
4200224.63
4484401.25
4861752.44
9731379.69
9731379.69
9731379.69
20
CONSTRUCTION
PRODUCTION
Year 1
Year 2
1
2
3
4
1. Inflow Operation
0.00
0.00
120000000.00
136000000.00
160000000.00
160000000.00
Sales Revenue
0.00
0.00
120000000.00
136000000.00
21
160000000.00
160000000.00
Interest on Securities
0.00
0.00
0.00
0.00
0.00
0.00
2. Other Income
0.00
0.00
0.00
0.00
0.00
0.00
22
0.00
Fixed Investments
8029094.25
8029094.25
0.00
0.00
0.00
0.00
Pre-production Expenditures
401454.71
401454.71
0.00
0.00
0.00
0.00
5. Operating Costs
0.00
0.00
110016425.33
124663352.52
146633743.30
146633743.30
23
6. Corporate Tax Paid
0.00
0.00
0.00
0.00
2733092.75
2894814.69
24
Cumulative Net present Value
-8430548.96
-15575081.98
-23520121.02
-18328206.80
-15014823.14
-10437659.33
PRODUCTION
5
6
7
8
9
10
1. Inflow Operation
25
160000000.00
160000000.00
160000000.00
160000000.00
160000000.00
160000000.00
Sales Revenue
160000000.00
160000000.00
160000000.00
160000000.00
160000000.00
160000000.00
Interest on Securities
0.00
0.00
0.00
0.00
0.00
0.00
2. Other Income
0.00
0.00
0.00
0.00
0.00
0.00
26
149945176.43
150106898.37
150268620.31
150268620.31
150268620.31
Fixed Investments
0.00
0.00
0.00
0.00
0.00
0.00
Pre-production Expenditures
0.00
0.00
0.00
0.00
0.00
0.00
27
0.00
0.00
0.00
0.00
5. Operating Costs
146633743.30
146633743.30
146633743.30
146633743.30
146633743.30
146633743.30
28
37491092.44
47222472.13
56953851.82
PRODUCTION
29
1
2
3
4
5
1. Total Income
120000000.00
136000000.00
160000000.00
160000000.00
160000000.00
Sales Revenue
120000000.00
136000000.00
160000000.00
160000000.00
160000000.00
Other Income
0.00
0.00
0.00
0.00
30
0.00
VARIABLE MARGIN
10579614.09
11990229.31
14106152.12
14106152.12
14106152.12
OPERATIONAL MARGIN
8422992.79
9776065.60
31
11805674.82
11805674.82
11805674.82
5. GROSS PROFIT
1872187.47
6541626.83
9110309.18
9649382.31
10188455.43
7. NET PROFIT
32
1872187.47
6541626.83
6377216.43
6754567.61
7131918.80
RATIOS (%)
Gross Profit/Sales
2%
5%
6%
6%
6%
Return on Investment
22%
24%
20%
20%
19%
Return on Equity
10%
36%
33
35%
38%
40%
PRODUCTION
6
7
8
9
10
1. Total Income
160000000.00
160000000.00
160000000.00
160000000.00
160000000.00
Sales Revenue
160000000.00
34
160000000.00
160000000.00
160000000.00
160000000.00
Other Income
0.00
0.00
0.00
0.00
0.00
VARIABLE MARGIN
14106152.12
14106152.12
14106152.12
14106152.12
14106152.12
35
3. Less Fixed Costs
1989895.42
1989895.42
1989895.42
1989895.42
1989895.42
OPERATIONAL MARGIN
12116256.70
12116256.70
12116256.70
12116256.70
12116256.70
5. GROSS PROFIT
11038110.45
11577183.57
12116256.70
12116256.70
36
12116256.70
7. NET PROFIT
7726677.31
8104028.50
8481379.69
8481379.69
8481379.69
RATIOS (%)
Gross Profit/Sales
7%
7%
8%
8%
8%
37
Return on Investment
20%
19%
19%
19%
19%
Return on Equity
43%
45%
47%
47%
47%
38
39
Annex 5: Projected Balance Sheet (in Birr)
CONSTRUCTION
PRODUCTION
Year 1
Year 2
1
2
3
4
TOTAL ASSETS
8430548.96
44922760.64
59885857.20
63680662.52
68183784.70
70446076.25
40
Inventory on Materials and Supplies
0.00
0.00
11692068.34
13251010.79
15589424.46
15589424.46
Work in Progress
0.00
0.00
3007660.65
3408682.07
4010214.21
4010214.21
Accounts Receivable
0.00
0.00
13090909.09
14836363.64
17454545.45
17454545.45
41
Cash in Hand
0.00
0.00
331196.73
375356.29
441595.64
441595.64
Securities
0.00
0.00
0.00
0.00
0.00
0.00
Fixed Investment
42
0.00
8029094.25
16058188.50
16058188.50
16058188.50
16058188.50
Construction in Progress
8029094.25
8029094.25
0.00
0.00
0.00
0.00
Pre-Production Expenditure
401454.71
802909.43
802909.43
802909.43
802909.43
802909.43
43
0.00
0.00
0.00
0.00
0.00
TOTAL LIABILITIES
8430548.96
44922760.64
59885857.20
63680662.52
68183784.70
70446076.25
Accounts Payable
0.00
0.00
44
13090909.09
14836363.64
17454545.45
17454545.45
Bank Overdraft
0.00
0.00
0.00
0.00
0.00
0.00
Loan A
5058329.38
26953656.38
26953656.38
22461380.32
17969104.25
13476828.19
Loan B
0.00
0.00
0.00
45
0.00
0.00
0.00
Ordinary Capital
3372219.59
17969104.25
17969104.25
17969104.25
17969104.25
17969104.25
Preference Capital
0.00
0.00
0.00
0.00
0.00
0.00
Subsidies
0.00
0.00
0.00
0.00
46
0.00
0.00
Dividends Payable
0.00
0.00
0.00
0.00
0.00
0.00
Retained Profits
0.00
0.00
1872187.47
6541626.83
6377216.43
47
6754567.61
48
Annex 5: Projected Balance Sheet (in Birr): Continued
PRODUCTION
5
6
7
8
9
10
TOTAL ASSETS
73085718.99
76320120.24
79931872.67
88413252.37
96894632.06
105376011.75
49
15589424.46
15589424.46
15589424.46
15589424.46
Work in Progress
4010214.21
4010214.21
4010214.21
4010214.21
4010214.21
4010214.21
Accounts Receivable
17454545.45
17454545.45
17454545.45
17454545.45
17454545.45
17454545.45
Cash in Hand
441595.64
441595.64
441595.64
50
441595.64
441595.64
441595.64
Securities
0.00
0.00
0.00
0.00
0.00
0.00
Fixed Investment
16058188.50
16058188.50
16058188.50
16058188.50
51
16058188.50
16058188.50
Construction in Progress
0.00
0.00
0.00
0.00
0.00
0.00
Pre-Production Expenditure
802909.43
802909.43
802909.43
802909.43
802909.43
802909.43
52
0.00
TOTAL LIABILITIES
73085718.99
76320120.24
79931872.67
88413252.37
96894632.06
105376011.75
Accounts Payable
17454545.45
17454545.45
17454545.45
17454545.45
17454545.45
17454545.45
53
Bank Overdraft
0.00
0.00
0.00
0.00
0.00
0.00
Loan A
8984552.13
4492276.06
0.00
0.00
0.00
0.00
Loan B
0.00
0.00
0.00
0.00
0.00
0.00
54
7. Total Equity Capital
17969104.25
17969104.25
17969104.25
17969104.25
17969104.25
17969104.25
Ordinary Capital
17969104.25
17969104.25
17969104.25
17969104.25
17969104.25
17969104.25
Preference Capital
0.00
0.00
0.00
0.00
0.00
0.00
Subsidies
0.00
0.00
0.00
0.00
0.00
0.00
55
21545598.35
28677517.15
36404194.46
44508222.97
52989602.66
61470982.35
Dividends Payable
0.00
0.00
0.00
0.00
0.00
0.00
Retained Profits
7131918.80
7726677.31
8104028.50
8481379.69
8481379.69
8481379.69
56