Bautista, Zven P. Ms. Edna I.

Deauna

BSBA – MktgMgt (MAR224) August 26,2022

CASE STUDY #1

SAINT ANDREW COLLEGE: Little Things Means a Lot

 Statement of the Problem:

- Currently, St. Andrew College is having difficulties in finances and funding operations.
And despite of having various course offerings, they failed to increase their number
of enrollment.

 Background of the study:

- St. Andrew College (SAC) is a catholic school that started in 1950. As they only offer
elementary level course, the initial enrollment was less than 100 students. The total
enrollment rose to 403 when high school courses was added to the offering. It
continued to increase as they started operating the college departed many years
later and by 1995, SAC’s college department was reorganized into education,
nursing, social work, computer science, hotel and restaurant management, and
commerce & accounting.
The total enrollment has not grown higher than 3,500 students, comparing that to
the survey of the other schools operating in the city: Arada University with 15,000
students, University of Protest with 8,000 students, and State Burden Unversity with
6,000 students.
SAC is also experiencing diffculties in its funding operations. Raising tuition fees is
not a very good option for SAC’s rates are already the highest in the area. Primary
causes for the difficulities are the increasing cost of operating SAC. The faculty and
non-teaching staffs are demanding for salary increases. Supplies, equipment and
furniture can be obtained only at event increasing prices.
The SAC president calls for a meeting and the officers made a brief oral reports on
the status of their respective units. The president asked for recommendations and
the dean of the commerce department said the school has a marketing problem and
 this can be partly addressed with the creation of a marketing unit. But another dean
puts out a disagreement, saying that the school is not a business firm.

 Alternative courses of action:

 Reach out for the commerce department about the dean’s recommendation.
Then increase the engagements by social media marketing to gain attraction and
draw in potential students.
 Recreated a finance plan within the given budget. Might also decrease tuition
fees.
 Reduce operational costs by utilizing the employees through reducing and
retaining staff.

 Action Plan:
- Improve marketing tactics and build a powerful marketing team. They have to follow
the phasing of today. The number of enrollees will rise as a result of the widespread
exposure. Another is to make the funding operation better. Make a budget strategy.
Eliminate everything additional that is straining the budget, such as extra facilities,
classrooms, intructors, and employees.

 Conclusion:
- In conclusion, St. Andrew College is encountering problems despite having excellent
performance. SAC is struggling to function for two reasons: a lack of exposure
brought on by subpar marketing tactics and a lack of management in budgeting.
However, by laying a strong foundation, they will be able to overcome these issues
and recover.

 Recommendations:
- To develop fresh and creative marketing strategies, St. Andrew College should
prepare a marketing plan strategies. To prepare for the desired growth, establish
specific short- and long-term goals. Employ marketing reaching the target audience
through segmentation. Social networking websites can be used to further enlarge
your audience. Set aside money in the budget for marketing. These promotional
techniques will aid in drawing in new enrollees. The marketing strategy will work
once.