PROJECT REPORT

COMPANY NAME – ZYDUS WELLNESS

M.Com IV Sem – Marketing Management

Session – 2020-21

Submitted To Submitted By
Dr. Amrita Sahu Hariom Gour

Associate Professor M.com. IVnd Year

Department of Commerce Roll Number: 19103020

 CERTIFICATE FROM THE PROJECT GUIDE

This is to certify that the Project Report titled “Quantitative analysis of ZYDUS WELLLNESS”
is a bonafide work of Hariom Gour enrolment number R170640280050 undertaken for the partial
fulfillment of Masters in Commerce (M. Com) degree of Barkatullah University under my
guidance. This project work is original and has not been submitted earlier for the award of any
degree or diploma of any other University or Institution.

Signature of the Guide

Dr. Amrita Sahu

Associate Professor

Department of Commerce,

BSSS, Bhopal
 DECLARATION

I HARIOM GOUR son of MR. GAYAPRASAD GOUR certify that the project report
entitled on “Quantitative analysis of Zydus Welless”, prepared by me is my personal and is an
authentic work under the guidance of Dr. Amrita Sahu, Associate Professor, Department of
Commerce.

Date: 14/06/2021 Signature :-

Place: BHOPAL Name: HARIOM GOUR

Class: M.COM (IV SEMESTER)

Roll Number: 19103020

 ZYDUS WELLNESS

Introduction Of Company: - It is the company behind brands like “Sugar free”

“Everyuth”and Nutralite etc. The company is the subsidiary of cadila healthcare one
of the biggest pharma companies in India.

Background:- Zydus Wellness is an integrated consumer company that

combines the best of health, wellness and skincare spaces. The result is a basket
of wellness products that enrich lives.

Group and Promoters:-Zydus Wellness, a subsidiary of Cadila Healthcare

Limited is the flagship company of the Zydus Cadila Group. Zydus
Cadila is promoted by Mr. Pankaj Patel and family.

Locations:-Zydus Wellness is headquartered in Ahmedabad (Gujarat, India). The

Company manufactures its range of health and wellness products. across three
manufacturing facilities – one in Ahmedabad and one in Sikkim (ISO 22000 and
ISO 14001 certified, GMP certified) that are marketed pan-India. We have
also added one more manufacturing facility at Sikkim. The new production unit
of Zydus Wellness - Sikkim, the partnership firm commenced its commercial
production during the fourth quarter.
Footprint:- Zydus Wellness products are marketed pan-India through
a robust distribution network comprising 1000+ distributors and ~1000 feet- on-
street representatives, who facilitate coverage of more than 8,00,000 outlets
including indirect reach. The Company’s distribution capability has been facilitated
by a proactive investment in 23 cold chain warehouses and 27 ambient warehouses.

Brands:- The Company’s flagship brands Sugar Free, Everyuth and Nutralite
operating in health, wellness and skin care spaces enjoys visible and market-
leading positions.

Listing:-The Company’s shares are listed on UIF #PNCBZ 4UPDL &YDIBOHF BOE
UIF /BUJPOBM 4UPDL &YDIBOHF
History of company :- Carnation Nutra-Analogue Foods was founded in 1994 as a
producer of dairy substitutes. Over the next decade, its margarine product Nutralite
became the largest selling margarine brand in India.[6]
In 2006, Zydus Cadila acquired a 14.96% stake in the company.[6] Cadila's stake in
the company increased to over 70% in 2008, after the merger of Cadila's consumer
goods business, which included sugar substitute brand Sugar Free and EverYuth
range of skincare products, into Carnation.[7] The merged entity was then named as
Zydus Wellness Limited.[8]
In 2009, the company began manufacturing men's grooming and skincare
products.[8][9] In 2011, Zydus Wellness launched its milk additive brand Actilife.[10]
In 2017, Zydus Wellness developed stevia products as part of its sugar substitute
business.[11] In 2018, it launched its second sugar substitute brand called Sugarlite.[12]
In January 2019, Zydus Wellness acquired a part of Heinz India's business
for ₹4,595 crore (US$640 million), which included the health drink brand Complan,
glucose-based energy drink additive Glucon D, talcum powder brand Nycil and
Sampriti Ghee. It also took over Heinz India's manufacturing facilities
in Aligarh and Sitarganj.
In 2020, Zydus Wellness began to sell hand sanitizers and chocolate products

Branches :-

Headquartered - in Ahmedabad and Mumbai

Manufacturing facilities - locations - Aligarh, Sitarganj. Ahmedabad and
Sikkim.

11 Product details :-
12
Complain :- Every child’s life should be filled with joyful moments – the first time
they ride that bicycle, that rollercoaster ride, jumping off the bed and many more.
Let lack of height not come in the way of your child missing out on some of these
joyful moments.Clinical study indicates that Complan gives ‘2 times faster
 growth’*, so that your child doesn’t miss out on any moment and enjoys childhood
completely.

Complan’s best ever formula has ‘100% first class protein’ and ‘34 vital nutrients’,
which:

• Provides '2 times faster growth'* & improved weight

• Supports immunity

• Helps brain development and it's functioning

• Maintains fluid balance in the body

Serve Complan to your kid two times a day as part of their daily balanced diet and
help your children grow 2 times faster.

13
Sugar Free :- With the growing awareness about diet, exercise and health, urban
individuals have woken up to the ill-effects of excessive Sugar consumption.

Sugar Free serves as the smartest solution for this not-so- sweet situation.

Sugar Free is a low calorie sweetener, safe for consumption and an ideal replacement
of Sugar for the calorie conscious, weight watchers and diabetics.

The idea behind Sugar Free is to replace Sugar, to maintain the Sweetness you desire
in your desserts & beverages, with Zero Sugar Calories!

Sugar Free doesn't just add Sweetness to your lifestyle, it adds Smartness waali
Sweetness!

Glucon-D :- Glucon-D is India’s No. 1 Glucose powder brand. Launched in 1933,

it boasts of a rich heritage of over 85 years. Millions of Indian households have
trusted Glucon-D to get Instant Energy when they get tired.
Along with Glucose, Glucon-D Regular variant is a rich source of Vitamin D and
Flavour variants are a rich source of Vitamin C. Hence, Glucon-D not only provides
Instant Energy but also helps support Immunity.

Presenting Glucon-D ImmunoVolt - specially made to build kid’s immunity in a

tasty way

Everyuth Naturals :- While having the advantage of being a 'skincare brand from
a healthcare company', Everyuth Naturals has always come up with products that are
designed keeping in mind the different needs and skin types of young women.

The products are fortified with the power of natural ingredients that are known for
their efficacy and skin nurturing properties. As a result, the brand promises nature's
safety and goodness along with the benefits of proven scientific research.

Everyuth enjoys market leadership in skincare segments like face masks and scrubs
and has a strong position in the face wash segment as well.

Nycil :- Zydus Wellness, working under the umbrella of health and wellness, have
brought to you – Nycil. It is the # 1 brand in prickly heat & cooling powder category.

There is a constant worry for a mother as to whether to let her child play outside
during summers or not. She is anxious that playing out will expose him to sunlight
& cause excessive sweating, which would lead to summer skin problems such as
body odour, itching, rashes & prickly heat.

We at Nycil, understand these summer skin problems and know that they are caused
by germs that breed in sweat, and hence only Nycil has anti-bacterial formula that
provides 5 benefits:
• Absorbs Sweat

• Calms rashes

• Fights Body Odour

• Prevents Prickly Heat

• Soothes Itching

Nycil has delivered its promise of ‘Instant Germ Kill’ for over the years. Recently,
the brand extended this equity and launched Nycil Hand Sanitizers. Its unique
formulation is enriched with neem and Aloe Vera and Kills 99.9% Germs Instantly!

Nutralite :- In today’s world, eating healthy is crucial to lead a healthy life. Yet,
children constantly ask for variety and deliciousness whilst mothers are always
concerned about the health and well-being of their family.

Understanding the struggle between health and taste, Nutralite comes to the rescue
of these mothers with an exciting fusion of tasty-yet-healthy experience through its
DoodhShakti Range - Probiotic Butter Spread and Pure Ghee, Table Spread,
Mayonnaise & Choco Spread Range.

Sugarlite:- Ordinary sugar has been the largest source of excess calories for years.
These excess calories have in turn made more than 13.5 Cr Indians susceptible to or
suffering from obesity related concerns. However, giving up sugar not only means a
massive change in habit, but also a denial to participate in festivities and not to forget
the everyday sweetness in a cup of morning tea or a post lunch dessert.

While everything about the world has changed over the last few decades, our sugar
has remained the same. It’s time to look at a smarter Sugar.
Zydus Wellness presents to you Sugarlite. A natural blend of cane sugar and stevia
which delivers 50% less calories than ordinary sugar.

Marketing Enviroment:- The Company has been struggling to grow its sales, so
its important to read about efforts it is taking to increase sales.

At Zydus Wellness we are continuously engaged in extenning products improving

The result is a consumer-driven innovation priority that will help formulate
differentiated products in relatively competition-insulated spaces to be
progressively launched in three to five years . Our R&D’s constant endeavor is to
integrate latest technology advancements with sharp consumer insights. The
innovation program at Zydus Wellness is built on the pillars of consumer
centricity, lower turnaround time, global partnerships with reputed.

Tagline:- similary,no one asks for “A low fat butter substitute , everyone asks
“Nutralite dena” the company has brands three of them i.e sugar free nutr &
everyuth are market leaders by a big margin

Management Discussion and Analysis:-

HEALTH & WELLNESS FOODS

Indian consumers consider fortified foods with incremental nutrients like protein,
fiber, vitamins, calcium and minerals to be an important purchase consideration. In a
survey by Nielsen, when asked what tips the scales in favour of certain packaged foods,
respondents picked the promise of all-natural ingredients, high protein and high fiber
content. The message in this survey for brands is to spell out auxiliary health benefits
rather than merely tagging products as ‘healthy’.
FINANCIAL REPORT:-
Pros:-

(1) Good Management track record

(2) Zero Debt

(3)Extreamly strong brands with market leadership

(4)Operats in an industry with good growth potential

 (5)Greet margin

(6)High promoter holding

(7)Lack of competition to sugar free & Nutralite

(8)Company is taking servous efforts to boost sales growth

(9)Sugar free green looks promising

Cons:-

(1) High value on trading at stimes sales and a P/E of 34

(2) 3 years sales growth has been 2% CAGR ,through it has improved this
year

(3) Lack of new “brand” launches complete reliance on a few brands

(4) Lack of blockbuster new product in the past few years , acti like flopped

(5) Growing competition for everyuth

13.1