04

Bridging the pre-paid and
post-paid gap
Another Bridge-it benefit is the capacity
to provide customer-care services to both
pre-paid and post-paid subscribers, a
feature operators in the future will expect
as new BSS solutions enable these two
separate systems to converge.
Normally, the barriers to developing and
providing innovative services to both
pre-paid and post-paid are high due to
the legacy of separate systems. With
Bridge-it, you can integrate your own or
the billing system’s customer care GUI
to include all pre-paid and post-paid
customer care functions, using a single
table of converged customer care con-
tracts on a single platform.
Launch promotions that
reduce churn
As the biggest challenge in today’s fiercely
competitive market is high churn and low
revenue per subscriber, the ability to
deploy new promotions and bonus plans
very quickly and accurately targeted are
critical in fighting these trends.
Customer CRM
Care Self care
Centre Etc. EXT
Many promotions require a large number including call history information in the
Telecoms and Media Bridge-it®: knock down the
of parameters to be calculated, which is
costly and time-consuming. By utilizing
churn analysis. Combined with transac-
tion data in Bridge-it, you can provide the
silos, build up your business
a Promotions Cartridge, you can reduce subscriber with a complete account his-
time to market significantly, quickly reach- tory and data.
ing churn-prone subscribers.
These and other Bridge-it enabled
Launching truly effective and well-targeted services not only support cost-effective
promotions requires an in-depth under- solutions for cutting operating costs and
standing of your target audience. Bridge-it increasing revenues per subscriber, but
supports business intelligence services, also opens the door to the integration of
which provide you with the tools to under- your current and future services, providing
stand your target markets’ behaviour pat- fresh revenue streams that can be de­-
terns, as well as design and launch pro- ployed quickly, effectively and profitably.
motions that encourage your subscribers
to remain with their existing services. For Some key Bridge-it benefits:
example, your marketing department can • Provides a single customer-centric view Australia Malaysia
track the pick-up rate of promotional of subscribers and their behaviour. Austria Mexico
Belgium Morocco
campaigns to assess their effectiveness. • Establishes an open platform for inte- Netherlands
Brazil
grating numerous value-added services Canada Norway
Keep your subscribers by China Philippines
with pre-paid system such as Business
empowering them Czech Republic Poland
Intelligence, Promotions Cartridge, IVR, Denmark Portugal
As an administrative platform, Bridge-it Egypt Russia
Call History, among other services.
can integrate a call history cartridge that Estonia Saudi Arabia
helps you answer pre-paid customer que- • Reduces churn, cuts operating costs, Finland Singapore
licensing fees and creates new busi- France Slovakia
ries or customers directly as part of a web
Germany Spain
self-care service. Such a service can help ness opportunities. Hungary Sweden
increase revenues by providing itemized • Facilitates the convergence of pre- and
India Switzerland
Indonesia Taiwan
call statements and reduce churn by post-paid subscribers’ billing systems. Ireland United Arab Emirates
Italy United Kingdom
Japan United States of America
IVR Kuwait
Luxembourg
Venezuela

Business Call
Recharge Voucher Promotions
GUI POSI POSI Intelligence History

DB Bridge-it®
Logica
Visiting address:
Augustendalsvägen 21, Nacka Strand

20080227 Eng
Postal address:
NORTEL IN ERICSSON IN HUAWEI IN XXXXX IN SE-131 85 Stockholm
Sweden
charging@logica.com
POSI and Bridge-it are registered trademarks for Logica www.logica.com
 02
Bridge-it®: knock down the silos,
build up your business
A step away from new revenue- The Bridge-it platform from Logica will give you a single view of your subscribers, enab-
generating opportunities ling you to better serve them and reduce churn while slashing your administrative costs.
It will also help increase your revenue streams by letting you launch new services, such
as self-care and auto-provisioning services.
For many operators today, achieving a
single, unified view of their subscribers,
regardless of what services they are using,
can be a significant administrative chal-
lenge. Typically, current networks have
separate, redundant IN platforms, often
deployed to provide services other opera-
tors aren’t offering. But the result is high
overhead costs, with each IN platform
requiring its own customer care, operations
and maintenance systems, as well as
licensing fees.
Bridge-it, a new software platform and
integration enabler for customer care and
administrative services, breaks down these
vertical, silo-based barriers and integrates
them into a single, horizontal view. Devel-
oped by Logica, Bridge-it features robust
Logica is a leading IT and business services company, employing 39,000 people across 36 countries,
and open interfaces that facilitate the inte-
including approximately 5,500 in Sweden. It provides business consulting, systems integration, and
gration of not only diverse platforms within
IT and business process outsourcing services. Logica works closely with its customers to release
pre-paid systems, but also numerous value-
their potential - enabling change that increases their efficiency, accelerates growth and manages
added services with significant
risk. It applies its deep industry knowledge, technical excellence and global delivery expertise to
help its customers build leadership positions in their markets. Logica is listed on both the London business potential.
Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More information is avail-
able at www.logica.com.
Bridge-it®
Target your subscribers with
customized services
Operators equipped with such a customer-
centric view, including easy access to call
and transaction records and an ability to
track subscriber behaviour, can deliver
highly targeted, virtually customized services
and promotions quickly and cost-effectively.
It also helps them increase efficiency in the
customer care centre, retire redundant leg-
acy systems and selectively eliminate licens-
ing fees. Logica has successfully performed
more than 160 system shut down opera-
tions for telecom operators.
By utilizing both its open interface and
modular, flexible platform, Bridge-it can
serve as an enabler for delivering cross-
platform access to various vendors’ IN plat-
forms, as well as help you reduce churn,
cut costs and increase revenue streams.
03
A step away from new revenue-
generating opportunities
Today, the network layout of many operators
is silo-based, with IN platforms handled
separately. When a subscriber wants to
change his services, the customer care rep-
resentative must make adjustments in each
of the INs affected by the change, a costly,
error-prone and highly inefficient method.
To achieve a common view and central
administration capabilities, operators are
recommended to deploy the Bridge-it plat-
form between the INs and administrative
facilities, such as interactive voice response
(IVR), the call centre and self-care interface.
With this simple step, Bridge-it can create
significant new opportunities for you.
Bridge-it allows for auto- and self-
provisioning, which further reduces admin-
istrative overhead costs and empowering
the customer. When subscribers have a
positive experience of their mobile services,
other benefits kick in: reduced churn, an
increase in revenues per subscriber and
a more profitable network.
 02
Bridge-it®: knock down the silos,
build up your business
A step away from new revenue- The Bridge-it platform from Logica will give you a single view of your subscribers, enab-
generating opportunities ling you to better serve them and reduce churn while slashing your administrative costs.
It will also help increase your revenue streams by letting you launch new services, such
as self-care and auto-provisioning services.
For many operators today, achieving a
single, unified view of their subscribers,
regardless of what services they are using,
can be a significant administrative chal-
lenge. Typically, current networks have
separate, redundant IN platforms, often
deployed to provide services other opera-
tors aren’t offering. But the result is high
overhead costs, with each IN platform
requiring its own customer care, operations
and maintenance systems, as well as
licensing fees.
Bridge-it, a new software platform and
integration enabler for customer care and
administrative services, breaks down these
vertical, silo-based barriers and integrates
them into a single, horizontal view. Devel-
oped by Logica, Bridge-it features robust
Logica is a leading IT and business services company, employing 39,000 people across 36 countries,
and open interfaces that facilitate the inte-
including approximately 5,500 in Sweden. It provides business consulting, systems integration, and
gration of not only diverse platforms within
IT and business process outsourcing services. Logica works closely with its customers to release
pre-paid systems, but also numerous value-
their potential - enabling change that increases their efficiency, accelerates growth and manages
added services with significant
risk. It applies its deep industry knowledge, technical excellence and global delivery expertise to
help its customers build leadership positions in their markets. Logica is listed on both the London business potential.
Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More information is avail-
able at www.logica.com.
Bridge-it®
Target your subscribers with
customized services
Operators equipped with such a customer-
centric view, including easy access to call
and transaction records and an ability to
track subscriber behaviour, can deliver
highly targeted, virtually customized services
and promotions quickly and cost-effectively.
It also helps them increase efficiency in the
customer care centre, retire redundant leg-
acy systems and selectively eliminate licens-
ing fees. Logica has successfully performed
more than 160 system shut down opera-
tions for telecom operators.
By utilizing both its open interface and
modular, flexible platform, Bridge-it can
serve as an enabler for delivering cross-
platform access to various vendors’ IN plat-
forms, as well as help you reduce churn,
cut costs and increase revenue streams.
03
A step away from new revenue-
generating opportunities
Today, the network layout of many operators
is silo-based, with IN platforms handled
separately. When a subscriber wants to
change his services, the customer care rep-
resentative must make adjustments in each
of the INs affected by the change, a costly,
error-prone and highly inefficient method.
To achieve a common view and central
administration capabilities, operators are
recommended to deploy the Bridge-it plat-
form between the INs and administrative
facilities, such as interactive voice response
(IVR), the call centre and self-care interface.
With this simple step, Bridge-it can create
significant new opportunities for you.
Bridge-it allows for auto- and self-
provisioning, which further reduces admin-
istrative overhead costs and empowering
the customer. When subscribers have a
positive experience of their mobile services,
other benefits kick in: reduced churn, an
increase in revenues per subscriber and
a more profitable network.
 02
Bridge-it®: knock down the silos,
build up your business
A step away from new revenue- The Bridge-it platform from Logica will give you a single view of your subscribers, enab-
generating opportunities ling you to better serve them and reduce churn while slashing your administrative costs.
It will also help increase your revenue streams by letting you launch new services, such
as self-care and auto-provisioning services.
For many operators today, achieving a
single, unified view of their subscribers,
regardless of what services they are using,
can be a significant administrative chal-
lenge. Typically, current networks have
separate, redundant IN platforms, often
deployed to provide services other opera-
tors aren’t offering. But the result is high
overhead costs, with each IN platform
requiring its own customer care, operations
and maintenance systems, as well as
licensing fees.
Bridge-it, a new software platform and
integration enabler for customer care and
administrative services, breaks down these
vertical, silo-based barriers and integrates
them into a single, horizontal view. Devel-
oped by Logica, Bridge-it features robust
Logica is a leading IT and business services company, employing 39,000 people across 36 countries,
and open interfaces that facilitate the inte-
including approximately 5,500 in Sweden. It provides business consulting, systems integration, and
gration of not only diverse platforms within
IT and business process outsourcing services. Logica works closely with its customers to release
pre-paid systems, but also numerous value-
their potential - enabling change that increases their efficiency, accelerates growth and manages
added services with significant
risk. It applies its deep industry knowledge, technical excellence and global delivery expertise to
help its customers build leadership positions in their markets. Logica is listed on both the London business potential.
Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More information is avail-
able at www.logica.com.
Bridge-it®
Target your subscribers with
customized services
Operators equipped with such a customer-
centric view, including easy access to call
and transaction records and an ability to
track subscriber behaviour, can deliver
highly targeted, virtually customized services
and promotions quickly and cost-effectively.
It also helps them increase efficiency in the
customer care centre, retire redundant leg-
acy systems and selectively eliminate licens-
ing fees. Logica has successfully performed
more than 160 system shut down opera-
tions for telecom operators.
By utilizing both its open interface and
modular, flexible platform, Bridge-it can
serve as an enabler for delivering cross-
platform access to various vendors’ IN plat-
forms, as well as help you reduce churn,
cut costs and increase revenue streams.
03
A step away from new revenue-
generating opportunities
Today, the network layout of many operators
is silo-based, with IN platforms handled
separately. When a subscriber wants to
change his services, the customer care rep-
resentative must make adjustments in each
of the INs affected by the change, a costly,
error-prone and highly inefficient method.
To achieve a common view and central
administration capabilities, operators are
recommended to deploy the Bridge-it plat-
form between the INs and administrative
facilities, such as interactive voice response
(IVR), the call centre and self-care interface.
With this simple step, Bridge-it can create
significant new opportunities for you.
Bridge-it allows for auto- and self-
provisioning, which further reduces admin-
istrative overhead costs and empowering
the customer. When subscribers have a
positive experience of their mobile services,
other benefits kick in: reduced churn, an
increase in revenues per subscriber and
a more profitable network.
04
Bridging the pre-paid and
post-paid gap
Another Bridge-it benefit is the capacity
to provide customer-care services to both
pre-paid and post-paid subscribers, a
feature operators in the future will expect
as new BSS solutions enable these two
separate systems to converge.
Normally, the barriers to developing and
providing innovative services to both
pre-paid and post-paid are high due to
the legacy of separate systems. With
Bridge-it, you can integrate your own or
the billing system’s customer care GUI
to include all pre-paid and post-paid
customer care functions, using a single
table of converged customer care con-
tracts on a single platform.
Launch promotions that
reduce churn
As the biggest challenge in today’s fiercely
competitive market is high churn and low
revenue per subscriber, the ability to
deploy new promotions and bonus plans
very quickly and accurately targeted are
critical in fighting these trends.
Customer CRM
Care Self care
Centre Etc. EXT
Many promotions require a large number including call history information in the
Telecoms and Media Bridge-it®: knock down the
of parameters to be calculated, which is
costly and time-consuming. By utilizing
churn analysis. Combined with transac-
tion data in Bridge-it, you can provide the
silos, build up your business
a Promotions Cartridge, you can reduce subscriber with a complete account his-
time to market significantly, quickly reach- tory and data.
ing churn-prone subscribers.
These and other Bridge-it enabled
Launching truly effective and well-targeted services not only support cost-effective
promotions requires an in-depth under- solutions for cutting operating costs and
standing of your target audience. Bridge-it increasing revenues per subscriber, but
supports business intelligence services, also opens the door to the integration of
which provide you with the tools to under- your current and future services, providing
stand your target markets’ behaviour pat- fresh revenue streams that can be de­-
terns, as well as design and launch pro- ployed quickly, effectively and profitably.
motions that encourage your subscribers
to remain with their existing services. For Some key Bridge-it benefits:
example, your marketing department can • Provides a single customer-centric view Australia Malaysia
track the pick-up rate of promotional of subscribers and their behaviour. Austria Mexico
Belgium Morocco
campaigns to assess their effectiveness. • Establishes an open platform for inte- Netherlands
Brazil
grating numerous value-added services Canada Norway
Keep your subscribers by China Philippines
with pre-paid system such as Business
empowering them Czech Republic Poland
Intelligence, Promotions Cartridge, IVR, Denmark Portugal
As an administrative platform, Bridge-it Egypt Russia
Call History, among other services.
can integrate a call history cartridge that Estonia Saudi Arabia
helps you answer pre-paid customer que- • Reduces churn, cuts operating costs, Finland Singapore
licensing fees and creates new busi- France Slovakia
ries or customers directly as part of a web
Germany Spain
self-care service. Such a service can help ness opportunities. Hungary Sweden
increase revenues by providing itemized • Facilitates the convergence of pre- and
India Switzerland
Indonesia Taiwan
call statements and reduce churn by post-paid subscribers’ billing systems. Ireland United Arab Emirates
Italy United Kingdom
Japan United States of America
IVR Kuwait
Luxembourg
Venezuela

Business Call
Recharge Voucher Promotions
GUI POSI POSI Intelligence History

DB Bridge-it®
Logica
Visiting address:
Augustendalsvägen 21, Nacka Strand

20080227 Eng
Postal address:
NORTEL IN ERICSSON IN HUAWEI IN XXXXX IN SE-131 85 Stockholm
Sweden
charging@logica.com
POSI and Bridge-it are registered trademarks for Logica www.logica.com
04
Bridging the pre-paid and
post-paid gap
Another Bridge-it benefit is the capacity
to provide customer-care services to both
pre-paid and post-paid subscribers, a
feature operators in the future will expect
as new BSS solutions enable these two
separate systems to converge.
Normally, the barriers to developing and
providing innovative services to both
pre-paid and post-paid are high due to
the legacy of separate systems. With
Bridge-it, you can integrate your own or
the billing system’s customer care GUI
to include all pre-paid and post-paid
customer care functions, using a single
table of converged customer care con-
tracts on a single platform.
Launch promotions that
reduce churn
As the biggest challenge in today’s fiercely
competitive market is high churn and low
revenue per subscriber, the ability to
deploy new promotions and bonus plans
very quickly and accurately targeted are
critical in fighting these trends.
Customer CRM
Care Self care
Centre Etc. EXT
Many promotions require a large number including call history information in the
Telecoms and Media Bridge-it®: knock down the
of parameters to be calculated, which is
costly and time-consuming. By utilizing
churn analysis. Combined with transac-
tion data in Bridge-it, you can provide the
silos, build up your business
a Promotions Cartridge, you can reduce subscriber with a complete account his-
time to market significantly, quickly reach- tory and data.
ing churn-prone subscribers.
These and other Bridge-it enabled
Launching truly effective and well-targeted services not only support cost-effective
promotions requires an in-depth under- solutions for cutting operating costs and
standing of your target audience. Bridge-it increasing revenues per subscriber, but
supports business intelligence services, also opens the door to the integration of
which provide you with the tools to under- your current and future services, providing
stand your target markets’ behaviour pat- fresh revenue streams that can be de­-
terns, as well as design and launch pro- ployed quickly, effectively and profitably.
motions that encourage your subscribers
to remain with their existing services. For Some key Bridge-it benefits:
example, your marketing department can • Provides a single customer-centric view Australia Malaysia
track the pick-up rate of promotional of subscribers and their behaviour. Austria Mexico
Belgium Morocco
campaigns to assess their effectiveness. • Establishes an open platform for inte- Netherlands
Brazil
grating numerous value-added services Canada Norway
Keep your subscribers by China Philippines
with pre-paid system such as Business
empowering them Czech Republic Poland
Intelligence, Promotions Cartridge, IVR, Denmark Portugal
As an administrative platform, Bridge-it Egypt Russia
Call History, among other services.
can integrate a call history cartridge that Estonia Saudi Arabia
helps you answer pre-paid customer que- • Reduces churn, cuts operating costs, Finland Singapore
licensing fees and creates new busi- France Slovakia
ries or customers directly as part of a web
Germany Spain
self-care service. Such a service can help ness opportunities. Hungary Sweden
increase revenues by providing itemized • Facilitates the convergence of pre- and
India Switzerland
Indonesia Taiwan
call statements and reduce churn by post-paid subscribers’ billing systems. Ireland United Arab Emirates
Italy United Kingdom
Japan United States of America
IVR Kuwait
Luxembourg
Venezuela

Business Call
Recharge Voucher Promotions
GUI POSI POSI Intelligence History

DB Bridge-it®
Logica
Visiting address:
Augustendalsvägen 21, Nacka Strand

20080227 Eng
Postal address:
NORTEL IN ERICSSON IN HUAWEI IN XXXXX IN SE-131 85 Stockholm
Sweden
bridge-it@logica.com
POSI and Bridge-it are registered trademarks for Logica www.logica.com