HIGHER COLLEGES OF TECHNOLOGY (HCT)

MGT3103 –Business Simulation and Project Manage- Faculty Name

Course Code and Name
ment

Project Title Strategic Business Plan Due Date

Final Group Report and Presentation- 30% of the final
grade
Week 14/15
· 15%: Team paper
· 15%: Individual Presentation &Oral de-
fense

Date
Company name: Submitted

Section

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Declaration; Individual (or Group):
Student Declaration:
This assignment is entirely my own work except where I have duly acknowl-
edged other sources in the text and listed those sources at the end of the as-
signment; I have not previously submitted this work to the HCT; I understand
that I may be orally examined on my submission.

▪ No part of this assignment has been copied from another source, (not from another
group or student, an internet source or a book)
▪ When another person’s words are used, this is shown in the text with “…” and refer-
enced.
▪ I (We) have submitted my (our) assignment to SafeAssign and checked for plagiarism
prior to submitting for grading ▪ No part of this assignment has been written by anyone
other than me (or the members of the group named below).
▪ I (We) have a copy of this assignment that we can produce if the first copy is lost or
damaged. Names and Signatures :

Name 1…………………………………………………………………… Signature ……………………………………………… ID:

………………………………………………

Name 2…………………………………………………………………… Signature ……………………………………………… ID:

………………………………………………

Name 3…………………………………………………………………… Signature ……………………………………………… ID:

………………………………………………

Name 4…………………………………………………………………… Signature ……………………………………………… ID:

………………………………………………

Name 5 ………………………………………………………………….. Signature ……………………………………………….. ID:

…………………………………………….

Name 6 ………………………………………………………………….. Signature ……………………………………………….. ID:

…………………………………………….

N.B. The marker may choose not to mark this assignment if the
above declaration is not signed. ▪ If the declaration is
found to be false, appropriate action will be taken.

Academic Honesty Statement

Cheating is deliberately attempting to gain marks or academic credit dishonestly. Plagiarism is delib-
erately presenting another person’s work as one’s own without acknowledgment, and includes sub-
mitting work specifically commissioned from another for the purpose.
I understand that cheating and plagiarism are serious offences and that if I am found guilty of either
of these offences I may be subject to dismissal from the Higher Colleges of Technology.

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For Examiner’s Use Only

Marks Available 100

Marks Earned

Marker name

Signature and date

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 Strategic Business Plan Project
This strategic business plan project is to enable students to connect all their learning in the course with the CESIM simulation. The Project aims to en -
gage students in learning activities where they will apply knowledge gained during the course, and in so doing, work to achieve the learning outcomes.  
a) This is a group project report by a maximum of 5/6 members. 
b) You are required to prepare a 10 to 15 pages strategic business plan for your phone business in CESIM (only data from CESIM can be used in the
project) and also a PowerPoint presentation for the oral defense (the oral defense is an individual component).

Project Overview
This is a strategic plan that your team will prepare to show the shareholders your progress and plans for the future of your CESIM Business. The business
plan and the data used in the plan are based only on data from the simulation . The report should start in week 6/7 at the commencement of the simula -
tion because it is expected that students will continue to work on the project and incorporate changes made to the decision based on various factors and
environmental changes.

Team Task: 15%

Your team is in charge of all decisions made by your company in the simulation. The report will show shareholders what you have achieved and future busi -
ness plans. Each round represents a year. It is important that you look at long-term plans using various changes your company will face in each market and
the strategic moves made by your competitors. You must clearly articulate where you are now, where you are going and how you intend to achieve your
vision as a company.

Please note: The project must be based on developing your organisation in CESIM and all decisions and activities in CESIM. Students must not incorpo -
rate any information or discussions outside the CESIM environment. Any discussion outside the CESIM environment will not earn group value in grade.

Your paper should be broken into these sections:

A. Overview of the organisation.

Company overview – This is the section you are expected to create a company based on facts and information in CESIM. Develop a company name and
Logo, your different mobile phones (4 techs) and their features and specifications, and any other information you feel you need to provide. Please in -
clude your vision, mission, core values, key management staff, and responsibilities. Include here the revenue, the market share and the profit when
you took over the firm.

A. Size and Growth rates of the overall market and key segments.

Identify the rate of growth within the market based on CESIM and identify key segments in all three markets.

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B. Background information on the market, competition, macro-environmental factors and trends.

Detail information on the CESIM market, CESIM competition, CESIM macro environment, and CESIM trends, including size and growth rates for the
overall market and any key segments. Industry analysis in CESIM, target customers in CESIM, competitive analysis and advantage in CESIM. Please re -
member you are only in the USA, ASIA and EUROPE. Please state your location in Asia and Europe. Also, state the location of factories/plants based on
information in CESIM.

A. Background information on microenvironment factors and trends.

Use Porter’s Five Forces model to evaluate the micro-environmental groups in the CESIM simulation.

B. Industry analysis in CESIM, target customers and strategies in CESIM, competitive business advantage in CESIM.

C. SWOT analysis for the organization in CESIM and state how you intend to build on your strength, identify and pursue your opportunities, minimize
your threats and improve on your weakness within CESIM.

C. Set SMART objectives for your company in CESIM. Set objectives for each tab in CESIM for five (5) years. Set 3 objectives for Finance (Loans, Cost, ROI,
and Share price etc.), Production (outsourcing, in-house, new plants, inventories etc.), HR (salaries, recruitment or layoffs, recruitment cost, training
cost etc.), and Marketing objectives can possibly relate to Global or each market share, four Ps etc. Marketing objectives should be separate for each
market. (All objectives must reflect your position in CESIM)

D. Based on the objectives above, develop strategies to achieve them. Each objective must have a corresponding strategy. Your strategy can only use the
resources available to your business in CESIM.

E. Ratio analysis- Review and comment on the financial ratios available in the CESIM simulation for five (5) years.

F. Financial analysis - Review and comment on the financial statements in CESIM simulation for five (5) years.

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Each team member will lead the team in implementing one-year decisions for SMART objectives, Develop Strategies, Ratio Analysis and Financial analysis.
The decision will be their individual part for the presentation and oral defense.

Individual Task: 15%: Presentation and Oral defense

Each team member must prepare a PowerPoint presentation for the actual round (or time) that the student is in the role of team leader. After the student
has presented, it will be followed by two (2) questions from the faculty member.

The presentation sections are below:

Overview of the organisation:

Company overview – Company name and Logo, products (4 techs) and their features and specifications, and any other information.

Where are we now?

Analyse the market outlook for the year.

Analyse the macro factors impacting the company during the period

Where are we going?

Explain each objective you developed for Finance, Production, Human Resources and Marketing.

How do we get there?

Based on the objectives above explain the strategies you implemented in each decision area in CESIM.

Review and comment on the financial ratios

Review and comment on the financial statements

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MGT3103 –Report Rubric and Feedback Sheet:
ID: Student Names:
1 1
2 2
3 3
4 4
5 5
6 6

Report Contents Unacceptable Minimum Satisfactory Significantly Outstanding Marks Awa

require- above require-
F ments D C/C+ ments B/B+ A-/A

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 Achievement that Achievement that Achievement that Achievement that is Achievement that
does not meet re- minimally meets satisfactorily meets significantly above is outstanding rela-
quirements for the course require- the course and GPA the course and GPA tive to the course
course with normal ments but may not requirements. Aver- requirements. Good and GPA require-
grading mode. Very meet the age presentation. presentation ments. Excellent
poor presentation. GPA requirement. presentation
Poor presentation.

Overview of the organization

Size and growth rates for the overall market and any key segments.

Background information on the market, competition, macro factors

and trends.

Background information on microenvironment factors and trends

Industry analysis, target customers, competitive analysis and

advantage

SWOT analysis for the organization and state how you intend to build
on your strength, identify your opportunities, minimize your threats
and improve on your weakness

4 Objectives for each tab for 6 years. Marketing objectives

should be broken into countries and years.

Strategy and Action plans for 6 years based on the above objec-
tive.

Various ratios on total sales, ROI and profit analysis, and other ratios
for 6 years

Analysis of Financial Statements for 6 year

Structure, format and English language

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Total /

Assessment Guidelines

CATEGORY Unacceptable Minimum requirements Satisfactory Signifi- Outstanding

cantly
F D C/C+ above A/A+
require-
ments
B/B+

From Course Guide Achievement that Achievement that min- Achievement that sat- Achievement that is sig- Achievement that is out-
does not meet re- imally meets the isfactorily meets the nificantly above the standing relative to the
quirements for course course requirements course and GPA re- course and GPA require- course and GPA require-
with normal grading but may not meet the quirements ments ments
mode. GPA requirement.

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General Guidance
Organization/Presentation of
information
Breadth of Information
Quality of Information
Errors so significant Significant errors, in- Most information is Largely free of errors, Clear, well-explained, er-
that the work is not formation is unclear or correct and well-pre- demonstrates critical ror-free work demonstrat-
passing quality incorrect sented, with few er- thought with well ex- ing critical thinking, with
rors plained coverage of all clear evidence of indepen-
topics. dent work and authentic
research.
Information is poorly Information is disorga- Information is orga- Information is organized Information is very orga-
organized and pre- nized and poorly struc- nized in places with with many well-con- nized with well- con-
sented, lacks structure tured; many para- adequate structure; structed sections; many structed sections; para-
formatting, and pre- graphs presented out some paragraphs pre- paragraphs presented in graphs are presented in a
sented out of order. of order. sented out of order. a logical order. Good logical order. Excellent
Average presentation presentation presentation
Covers none of the ar- Covers few of the ar- Covers some of the ar- Covers all of the areas Covers all areas that are
eas that should be ad- eas that should be ad- eas that should be ad- required to be ad- required to be addressed
dressed. dressed. dressed. dressed. along with additional inde-
pendent analyses.
Includes irrelevant ex- Basic and has insuffi- Basic but has some de- Advanced and has some Insightful and thorough
planations or details, cient details. tail to support the detail to support project analysis. Advanced and de-
or has little to no de- projects goals. goals. tailed enough to support
tail. project goals.
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 RUBRIC – INDIVIDUAL PRESENTATION AND ORAL DEFENSE

Company name:
Name and ID:

Topic Weig Sco

ht re

Company overview – Company name and Logo, your different mobile phones (4 techs) and their features
and specifications. 5

Analysis of the market outlook for the year 5

Analysis of the macro factors impacting the company during this period 6

Explanation of Finance Objective (Loans, Cost, ROI, share price etc.). 6

Explanation of Production objective (using outsourcing, using in-house production, building new facto-
ries, inventories). 6

Explanation of HR objective (salaries, training and staff turnover). 6

Explanation of Marketing objective 6

Explanation of the strategy you implemented in each decision area in CESIM.

20

Explanation of the financial ratios you achieved.

5

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 RUBRIC – INDIVIDUAL PRESENTATION AND ORAL DEFENSE

Financial analysis. Review and comment on the financial statements you achieved. 5

Two (2) questions for Oral defense 25

Formatting and Structure of presentation 5

Total
100

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