If a product is good and meets customer needs then people will buy it and advertising is

unnecessary .To what extent do you agree or disagree?

Essay 1:Disagreement:Band 8.0

It is often argued that if a product is of high quality and satisfies customer needs, it will sell
itself without requiring extensive advertising. While this view holds some merit, I contend that
advertising plays a crucial role in the success of a product, and a good product does not
always guarantee sales.

To begin, the sheer number of products available in the market creates intense competition,
even among those that meet customer needs and are of high quality. Advertising can help to
establish brand recognition, generate interest, and ultimately lead to increased sales. In this
sense, advertising acts as a catalyst that drives customers to consider a product.

Moreover, even products that are of high quality and meet customer needs may not be the
most popular or widely known. Through advertising, companies can differentiate their
product from competitors and highlight its unique features and benefits. Without advertising,
even the best products risk being lost in the crowded marketplace.

Finally, advertising can also be used to build trust and credibility with customers. By
emphasizing the quality and reliability of a product, advertising can reassure customers that
they are making a sound purchasing decision. This is especially important for new products
or those that have yet to establish a reputation in the market.

Lesson from this essay:

- hold some merit: imply that an idea or argument has some level of credibility or
validity , even if may not be entirely convincing or applicable in all situations.
- contend = strongly believe
- intense competition
- satisfy customer needs
- require extensive advertising
- the sheer number of

Benefits of advertising:
- play a crucial role in the success of a product => a good product dose not always
guarantee sales
- establish brand recognition,generate interest, and ultimately lead to increased sale
- act as a catalyst that drives customers to consider a product
- differentiate their product from competitors
- highlight its unique features and benefits
- without advertising => the best product risk being lost in the crowded marketplace
- build trust and credibility with customers .
- by emphasizing the quality and reliability of a product => reassure customers that
they are making a sound purchasing decision
Essay 2:Disagreement:Band 9.0
The belief that a good product that satisfies customer needs will sell itself without the need
for advertising has been widely debated. While this argument holds some truth, I firmly
believe that advertising is a crucial factor in the success of a product, and a good product
alone does not guarantee sales.

Firstly, advertising plays a vital role in generating brand recognition, which is especially
important in a highly competitive market. Even products that meet customer needs and are
of high quality may not be widely known, and advertising can help to create awareness and
stimulate customer interest, leading to sales.

Secondly, advertising allows companies to differentiate their product from competitors and
emphasize its unique features and benefits. This is essential because even products that are
of high quality and meet customer needs face stiff competition from similar products in the
market. Through advertising, companies can convince customers that their product is the
best option available.

Furthermore, advertising is a means of building trust and credibility with potential customers.
By highlighting the quality and reliability of a product, advertising can reassure customers
that they are making a wise purchasing decision. This is especially important for new or
lesser-known products that have not yet established a reputation in the market.

In conclusion, while it is true that a good product that satisfies customer needs is an
essential element of a product's success, advertising is a crucial factor that should not be
underestimated. Advertising can increase brand awareness, differentiate products from
competitors, and build trust with customers. Therefore, I strongly disagree with the notion
that advertising is unnecessary for a product to sell well.

Essay 3: Agree and disagree:Band 9.0

The question of whether advertising is essential for a product to achieve sales success is a
topic of debate. While some argue that a high-quality product that meets customer needs will
sell itself, others contend that advertising plays a crucial role in driving sales. In this essay, I
will discuss both viewpoints and argue that although a good product is necessary for sales
success, advertising can be a powerful tool in increasing sales.

On the one hand, it is true that a high-quality product that satisfies customer needs is likely
to generate sales without extensive advertising. If a product meets customers' needs, they
will spread the word, leading to increased sales without the need for an extensive advertising
campaign. For instance, a hair salon that provides high-quality services is likely to generate
repeat business through word of mouth alone.

On the other hand, in a highly competitive market, even products that meet customer needs
may not succeed without advertising. Advertising is essential in creating brand awareness
and differentiation, which can be the difference between a product succeeding or failing.
Advertising helps customers identify the product, its unique features and benefits, and
differentiates it from its competitors. For example, a new soft drink that meets customer
needs but lacks an effective advertising campaign may fail to generate sales.
Moreover, advertising can be used to build trust and credibility with potential customers. By
highlighting the product's quality and reliability, advertising can reassure customers that they
are making a wise purchasing decision. This is especially important for new or lesser-known
products that may not yet have established a reputation in the market.

In conclusion, while a high-quality product that satisfies customer needs is essential for sales
success, advertising is an important factor that should not be underestimated. In a
competitive market, advertising can create brand recognition, differentiate products from
competitors, and build trust with customers. Therefore, I believe that both a good product
and effective advertising are crucial in achieving sales success.

Essay 4 : Agreement: Band 9.0

There is no denying that a great product that meets customer needs and exceeds their
expectations is a strong factor in achieving commercial success. It is indeed possible that
such a product may not require advertising to drive sales as customers will naturally flock to
it based on word-of-mouth recommendations alone.

However, it is important to acknowledge that advertising can still play a crucial role in
promoting a product, even if it is already excellent. By effectively promoting the benefits,
unique features and value of a product, advertising can create greater awareness and
demand, resulting in increased sales and revenue.

Moreover, in today's highly competitive market, it is essential for businesses to differentiate

their products from those of their competitors. Even if a product is of the highest quality and
meets customer needs, it may struggle to stand out without effective advertising. Advertising
can help to establish and reinforce a brand identity, build customer loyalty, and foster trust
with consumers.

In conclusion, while a good product is an important factor in achieving commercial success,

advertising should not be dismissed as unnecessary. Instead, it should be considered as a
powerful tool that can help businesses reach new customers, differentiate their products,
and build strong brands.

Essay 5: Disagreement : band 9.0

While it is true that a good product that meets customer needs and exceeds their
expectations can sell itself to some extent, I do not agree that advertising is unnecessary in
such cases. In fact, advertising is a crucial component of any successful marketing strategy,
regardless of the quality of the product.

Firstly, advertising is essential for building brand recognition and establishing a unique
identity for a product or company. Even if a product is exceptional, it may not necessarily be
recognized in a crowded market without effective advertising. By creating a recognizable and
memorable brand, advertising can help businesses attract and retain customers, leading to
greater long-term success.

Moreover, advertising can help to create awareness and generate demand for a product,
even if it already meets customer needs. In a highly competitive market, customers are
constantly bombarded with information and advertisements about products, and businesses
must compete for their attention. Effective advertising can capture the attention of potential
customers and persuade them to choose a particular product over others.

Finally, advertising can help businesses stay relevant and adaptable to changing customer
needs and preferences. By analyzing customer feedback and engagement with
advertisements, businesses can make informed decisions about product development and
marketing strategies, ultimately leading to greater success.

In conclusion, while a good product is an important factor in achieving commercial success,

advertising should not be dismissed as unnecessary. In fact, advertising is an essential
component of any successful marketing strategy, helping businesses to establish brand
recognition, generate demand, and stay relevant in a constantly evolving market.