Bachelors of Business Administration

www.geetauniv.com

Faculty of Commerce & Business Management

School of Management

Bachelors of Business Administration

Curriculum (2022-23)
Program Code: 05-3-01

PROGRAM OUTCOMES (POs)

Application of knowledge to solve complex business

PO1 Application of Knowledge
problems.

Demonstrate effective communication skills required to

PO2 Communication Skills
succeed in a business.

Critical Thinking, Design Thinking Foster Critical and Design Thinking abilities for effective
PO3
& Decision-Making skills decision making.

Formulate innovative solutions to real business problems

Innovation, Entrepreneurship &
PO4 and to identify Entrepreneurial opportunities to acquire
Family Business
and manage start-ups / family Business enterprise.

Ability to lead themselves & others in the achievement of

Teamwork, leadership & Lifelong
PO5 Organizational Goals, contributing effectively to a team
Learning
environment and prepare to engage in lifelong learning.

PROGRAM EDUCATIONAL OBJECTIVES (PEOs)

Can effectively use the English language to articulate the ideas both in oral and written
PEO1
communication.

PEO2 Able to contribute in multi-disciplinary teams for achievement of collective goals.

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 Bachelors of Business Administration

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SEMESTER – 2
Course
Category Course Title L T P C Version
Code

MB3201 C Sales Management 3 0 0 3 1.0

MB3202 C Human Resource Management 3 0 0 3 1.0

BC3201 C Financial Management 3 0 0 3 1.0

CS3231 C Technology Tools for Managers 3 0 0 3 1.0

CH3101 C Environment Studies 1 0 0 1 1.0

OE Open Electives – I 3 0 0 3 1.0

CS3261 C Technology Tools for Managers –Lab 0 0 2 1 1.0

MB3270 CE Social Responsibility Project 0 0 0 2 1.0

SE3203 SE Communication Skills – II 0 0 2 1 1.0

SE Vocational Skills-I 0 0 4 2 1.0

GP3201 GP General Proficiency- II 0 0 0 1 1.0

Total 16 0 8 23

Disclaimer: At the end of 2nd semester, Students will go on an internship for 4 to 6 weeks and submit its Report.
This Internship will be evaluated and awarded in the 3 rd Semester.

Contact Hours: 24

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SEMESTER 2

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 Bachelors of Business Administration

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L T P C
MB3201 Title: Sales Management
3 0 0 3

Version No. 1.0

The Purpose of the course is to build knowledge among students about issues in sales management.
Objectives
The course helps to understand the roles and skills of sales manager in modern business context.

Students will be able to:

CO1: Evaluate the role of a sales manager
CO2: Analyze the different sales management tools
Course Outcome
CO3: Develop the Sales Plan for an Organization
CO4: Design Sales Quotas as per the market demand
CO5: Formulate the Sales Budget

No. of Hrs (Per

Unit No Unit Title
Unit)

Unit I Introduction to Sales Management 8

Sales Management: Nature, scope and objectives of sales management. Functions of sales manager and skills required for
Sales Managers. Theories of selling. Personal selling and salesmanship.

Unit II Sales Forecasting 9

Sales Planning: Importance, Approaches and Process of sales planning; Sales forecasting; Sales budgeting, Overview of
Sales & CRM Tools: Sales Force, and Fresh Desk; Trend Analysis.

Unit III Sales Planning 8

Sales Planning: Importance, approaches and process of sales planning. Sales Cycle: Pre during and post selling process,
Sales Organization: Principles and process of setting up a sales organization; Types of sales organizational structures.

Unit IV Management of Sales Force 5

Managing the Sales-force: Recruitment, selection, training, compensation, motivating and leading the sales-force; Sales
meetings and contests. Sales targets and quotas: Purpose, types of quotas, administration of sales quotas. Time management
and routing.

Unit V Sales meetings and International sales management 8

Sales Meetings and Contests; Designing Territories and allocating sales budgeting and Control; Compensating and managing
sales personnel, International Sales Management.

1. Anderson, R. E., Hair, J. F., & Bush, A. J. (1992). Professional sales management. McGraw-
Hill Higher Education.
Text Books
2. Still, R. R., & Edward, W. (2020). MBA-604 Sales and Distribution Management Decisions,
Strategies, and Cases.

1.Ingram, T. N., LaForge, R. W., Avila, R. A., Schwepker, C. H., & Williams, M. R. (2019). Sales
Reference Books
management: Analysis and decision making. Routledge.

Mode of Evaluation Continuous Internal and End Semester Examination

Recommended by
27-12-2022
Board of Studies on

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 Bachelors of Business Administration

www.geetauniv.com

Date of publication
after approval in the 16-01-2023
Academic Council

University Study Material available at:- www.geetauniv.com

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 Bachelors of Business Administration

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MB3202 Title: Human Resource Management L T P C

3 0 0 3

Version No. 1.0

Objectives The objective of the course is to familiarize students with the different aspects of managing Human
Resources in the organization through the phases of acquisition, development and retention.

Course Outcome Students will be able to:

CO1: Identify the role of an HR manager in an organization
CO2: Develop human resources plan and select as per the demand of organization
CO3: Competent to train, and appraise the performance of employees
CO4: Evaluate various jobs in an organization
CO5: Appraise the skills to measure the performance of employees

Unit No No. of Hrs

Unit Title
(Per Unit)

Unit I Introduction to Human Resource Management 7

Concept, Scope, Characteristics, Objectives & Importance of HRM, Personnel Management vs. HRM.

Unit II Recruitment and Selection 8

Manpower Planning, Job Analysis, Recruitment: Factors governing Recruitment, Process & Sources of recruitment, Selection,
Induction & Job Changes.

Unit III Training and Development 8

Training: Concept and importance of training; types of training; methods of training; designing of a training programme;
evaluation of training effectiveness. Executive Development. Career planning and development.

Unit IV Job Evaluation 7

Concept & Essentials of Job Evaluation, Job Evaluation program, Methods of Job evaluation: Ranking method, Job grading,
point method, factor comparison method.

Unit V Performance Appraisal 8

Concept, importance, Process of Performance Appraisal, Methods of Performance Appraisal, Job evaluation Vs. Performance
Appraisal. Potential analysis.

Text Books 1. Gupta, C.B. (2007) Personnel Management, Sultan Chand & Sons, New Delhi
2. Rao V.P.S. (2004) Human Resource Management, Excel Books, India.

Reference Books 3. Aswathappa K. (2002) Human Resource and Personnel Management, Tata McGraw Hill, New
Delhi.
4. Dessler Gary (1997) Human Resources Management, Prentice Hall, USA.

Mode of Evaluation Continuous Internal and End Semester Examination

Recommended by 27-12-2022
Board of Studies on

Date of publication 16-01-2023

after approval in the
Academic Council
University Study Material available at:- www.geetauniv.com

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 Bachelors of Business Administration

www.geetauniv.com

L T P C
BC3201 Title: Financial Management
3 0 0 3

Version No. 1.0

The Purpose of the course is to familiarize students with the principles and practices of financial
Objectives
management and to equip the students with the skills to become a financial manager

Students will be able to:

CO1: Apply the objectives of financial man58agement for decision making.
CO2: Analyze the investment decision on the basis of various techniques
Course Outcome
CO3: Evaluate the financial requirements with the help of sources of finance
CO4: Outline the Dividend policies for encouraging good investment opportunities
CO5: Outline the capital requirements and management of working capital

No. of Hrs (Per

Unit No Unit Title
Unit)

Unit I Introduction to Financial Management 8

Financial Management: Meaning, Nature and Scope; Objectives of the firm: Profit maximization vs. wealth maximization, Role
of Chief Financial Officer; Financial Planning; Time Value of Money: concept and reasons

Unit II Investment Decision 8

The Capital Budgeting Process, Payback Period Method, Accounting Rate of Return, Net Present Value (NPV), Internal Rate of
Return (IRR), Profitability Index

Unit III Financing Decisions 12

Financing Decision: Sources of financing; Cost of Capital: components of cost of capital; Methods for Calculating cost of capital;
Capital structure- meaning, forms and Importance of capital structure. Optimum capital structure. Theories of capital structure

Unit IV Dividend Decision 8

Dividend Decision : Meaning and Types of Dividend; Dividend Cash and stock dividends; Dividend policies and formulating a
dividend policy; Dividend Theories: Walter’s Model, Gordon’s Model

Unit V Working Capital Decision 6

Working Capital: Meaning, Concepts and Management of Working Capital; Factors affecting Working Capital Decisions,
Estimating Working Capital Needs; Operating or Working Capital Cycle, Various sources of finance to meet working capital
requirements

1.Khan, M.Y & Jain, P.K.: Financial Management; Tata McGraw Hill, New Delhi, 2008.
Text Books
2.Pandey, I. M.: Financial Management; Vikas Publishing House, New Delhi, 2005.

1.Chandra, Prasana: Financial Management; Tata McGraw Hill, New Delhi, 2008.
Reference Books
2.Brealey and Meyers: Principles of Corporate Finance: Tata McGraw Hill, New Delhi, 2008

Mode of Evaluation Continuous Internal and End Semester Examination

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Geeta University (Batch 2022-25) Publication Date: 16-01-2023 Page 22 of 30

 Bachelors of Business Administration

www.geetauniv.com

Recommended by
27-12-2022
Board of Studies on

Date of publication
after approval in the 16-01-2023
Academic Council

University Study Material available at:- www.geetauniv.com

Geeta University (Batch 2022-25) Publication Date: 16-01-2023 Page 23 of 30

 Bachelors of Business Administration

www.geetauniv.com

L T P C
CS3231 Title: Technology Tools for Manager 3 0 0 3
Version No. 1.0
The primary objective of this course in technology management gives students an
overview of the fundamental concepts of Computers, Internet and Google
Workspace along with their applications in business. In order to establish the
Objectives relevance of these theories, examples of real-world business decision processes will
be explained through the problem-based learning approach.
The students will be able to:
CO1: Outline the basics of computers.
CO2: Examine understand the concepts of Internet.
CO3: Understand and apply MS-Office tools.
Course Outcomes CO4: Analyze and use the basic features of Google Workspace.
CO5: Practically apply the concepts of Google Office Tools.
No. of hours (per
Unit No. Unit Title Unit)

Unit I Computer Basics 7

Introduction: Brief history of development of computers, Definition of Computer, Block diagram of a Computer,
Hardware, Software, Booting: Cold and Hot Booting,
Interaction between the CPU and Memory: Interaction with Input/Output devices, Function of CPU and major
functional parts of CPU. Memory, Bit, Nibble, Byte, KB, MB, GB, TB, PB, Functions of memory, Use of storage
devices in a Computer, List types of memory used in a Computer, Importance of cache memory, CPU speed and
CPU word length.

Unit II Internet Basics 7

Understanding browser, Introduction to WWW, efficient use of search engines, awareness about Digital India
portals (state and national portals) and college portals. Advantages of Email, Various email service providers,
Creation of email id, sending and receiving emails, attaching documents with email and drive, Effective use of
Gmail.

Unit III MS- Office 9

Introduction to MS – Office: Office tools, their features and application areas.

MS-Word: Important features: Insert table, graphics, Hyperlink, Bookmarks, cross-reference, watermark, comment,
Header and Footer, Auto- correct, mail-merge.
MS- Excel: Workbooks and Worksheets, Inserting Formulas, Charts, Conditional formatting, Sort & Filter, Sheet
Protection.
MS-Powerpoint: Customize Color Schemes, Add Animation effects, Use the Slide, Notes and Handout Masters,
Create, Edit and Import Charts, Create and Edit Tables, Manage Hyperlinks, Create Custom Shows, Export
Outlines & Presentation Slides to Word.

Unit IV Google Workspace 8

Introduction to Google Workspace

G-Mail : Email Signatures, Forward mails, Draft mails for schedule send Important, Star assigning to mails
Advanced Features in Gmail, Search for emails and creating a filter, Archive, Delete, Spam, Trash, Accounts &
Import – Change Password, change password recovery option.
G-Drive: Team- Collaboration, Sharing Folders and Files, Sharing Protection, Automatically convert uploaded files
to Google Editors.

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 Bachelors of Business Administration

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Unit V Google Office Tools 8

G-forms: Creating and applying different functions: Making Quiz, Image uploading, feedback taking, product
inquiry, Themes and Layout.
G-Doc: Creating, Formatting, Sharing.
G-Slides: Creation, Animation, Presentation and Sharing.
G-Sheet: Inserting Formulas, Charts, Conditional formatting, Sort & Filter, Sheet Sharing and Protection.

1. P. K. Sinha, “Computer Fundamentals: Concepts, System &

Applications”,8th Edition Paperback.
Text Books 2. Anita Goel, "Computer Fundametals”, 1st Edition, Kindle Edition
3. Tabina Handrick, “Google Workspace for Beginners”, Paperback,
2022.
1. V. Rajaraman, “ Fundamentals of Computer”, 6th Edition, Kindle Edition
2. Balaji Iyer, “Google Workspace User Guide”, Paperback
Reference Books

Mode of Evaluation Continuous Internal and End Semester Examination

Recommended by Board of
Studied on
Date of Publication after
Approval in the Academic
Council

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 Bachelors of Business Administration

www.geetauniv.com

L T P C
CH3101 Title: Environmental Studies
1 0 0 1

Version No. 1.0

The Purpose of the course is to create awareness among students about issue of
environmental pollution and its impact on human and ecosystem. The course helps to
Objectives
understand the effect of technology on the environment and ecological balance and to
educate students.

Course Outcomes Students will be able to:

CO1 Predict the consequences of human actions on the global economy, quality of
human life and ecosystem.
CO2 Differentiate between Renewable and Non-Renewable resources
CO3 Develop critical thinking for shaping strategies for environmental protection and
conservation of biodiversity, social equity and sustainable development
CO4 Describe the effect of Environmental pollution on living and nonliving things
CO5 Explain sustainability as a practice in life, society and Industry.
No. of hours
Unit No. Unit Title:
(per Unit)
Unit I Ecosystem 2

Ecosystem Concept, Structure and function of an ecosystem, Energy flow in an ecosystem, Examples of various
ecosystems

Unit II Renewable & Non- renewable resources 3

Forests & forest resources, deforestation. Water resources, Food resources, Energy resources, Renewable and
nonrenewable energy sources, use of alternate energy sources.

Unit III Biodiversity & Conservation 3

Biodiversity patterns and global biodiversity hot spots, Endangered and endemic species of India. Threats and
Conservation of biodiversity

Unit IV Environmental Pollution 2

Environmental pollution and its types. Causes, effects and control measures of Environmental pollution Solid waste
management Control measures of urban and industrial waste.

Unit V Sustainable Development 3

Concept of sustainability and sustainable development. Water conservation & watershed management. Climate change,
global warming, acid rain, ozone layer depletion.

1. Bharucha. E, “Textbook of Environmental Studies for Undergraduate Courses”.

2. De, A. K., “Environmental Chemistry”, New Age Publishers Pvt. Ltd.
Text Books
3. Masters, G. M., “Introduction to Environmental Engineering and Science”, Prentice
Hall India Pvt. Ltd.
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 Bachelors of Business Administration

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1.KaushikAnubha, Kaushik C P, “Perspectives in Environmental Studies “, New Age

Publication
Reference Books
2. Rajgopalan, “Environmental Studies from Crisis to Cure”, Oxford University Press.
3. Odem, E. P., “Fundamentals of Ecology”, W. B. Sannders Co.

Mode of Evaluation Continuous Internal and End Semester Examination

Recommended by Board 25-06-2022
of Studied on
Date of Publication after 16-08-2022
Approval in the
Academic Council

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 Bachelors of Business Administration

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LTPC
CS3261 Title: Technology Tools for Manager
0 0 21

Version No. 1.0

The purpose of this course is to make students eligible to use google workspace to
decrease the physical efforts and doing the management work in a smart way. Students
Objectives will be able to manage their work and can make good decisions by analyzing the reports
and data with MS Excel analyzing powers.
The students will be able to:
CO1: Use google search engine in problem solving manner and can apply different query
modifiers for better search results.
CO2: Examine the benefit of Google workspace in management and be able to use
Course Outcomes Google Docs and Sheets to manage a team.
CO3: Analyze different types of reports and data required in management for making
good decisions to grow their businesses.

List of Experiments
1. Read Wikipedia pages on computer hardware components, look at those components in lab, identify them,
recognize various ports/interfaces and related cables, etc.
2. Visit various e-governance/Digital India portals, understand their features, services offered
3. Understanding Google Search Engine- Queries, Tools and Query modifiers given by Google.
4. Understanding Gmail and performing different mailing functions available in Gmail.
5. Advance Searching, Filtering and classification of Mails in Gmail
6. Usage of Google Drive and different functions available in Gdrive
7. Introduction to Google Doc and Google sheets and creating documents and spreadsheets with them. Doing
comparison with Microsoft Docs and Excel.
8. Exploring Sharing of Google Docs and Google Sheets and applying restrictions to them.
9. Formatting Google Docs and Google Sheet for better visualization of Data
10. Making Presentation with Google slides
11. Entering contacts to Google Contacts and applying filters to them
12. Visualizing and Analyzing Data with MS Excel for better Understanding
13. Creating Documents with MS Word and applying formatting in it
14. Creating Presentation with MS PowerPoint and working with formatting, animation and slideshow.
15. Create a Google form for taking sales reports of newly launched products.

Mode of Evaluation Continuous Internal and End Semester Examination

Recommended by Board
of Studied on
Date of Publication after
Approval in the Academic
Council

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 Bachelors of Business Administration

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SE3203 Title: Communication Skills-II L T P C

0 0 2 1

Version No. 1.0

Objectives This course will help the students understand the ways to connect their strengths and
skills to future employment opportunities and also become more capable as well as
becoming confident in the workplace. It will act as the base for personality and
communication enhancement.

Course Outcome Students will be able to:

CO1: Encourage the students to develop and inculcate optimism and gain self-
confidence.
CO2: Speak more confidently in front of an audience utilising a variety of delivery
skills such as eye contact, gestures, movement & vocal variety
CO3: Enhance students’ vocabulary, language and fluency. It would also teach the
students to deliver professional presentations.

Content

1. Embarking upon Soft Skills Journey

2. Accent Neutralization
3. Public Speaking Skills
4. Team Skills
5. 7Cs of Communication
6. Listening Skills
7. Subject Verb Agreement
8. Speech & Voice
9. Articles and Modals
10. Notetaking and Note Making
11. The Art of Body Language
12. Presentation Skills
13. Group Discussion Basics

Text Books 1. Soft Skills: an Integrated Approach to Maximise Personality, Gajendra S.

Chauhan, Sangeeta Sharma, Wiley India
2. High School English Grammar and composition- Wren and Martin

Reference Books 1. Personality Development and Soft Skills- Barun K Mitra

2. Soft Skills- Enhancing Employability, M. S. Rao, I. K. International

Mode of Evaluation Continuous Internal and End Semester Examination

Recommended by
Board of Studies on

Date of publication 16-01-2023

after approval in the
Academic Council
University Study Material available at:- www.geetauniv.com
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