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Vilijandi aken ja uks analysis

“Flush door” is one of the important and main products of the viljandi aken ja uks which is on
the mail elements of the competition with other producers in market. Although this product
has less risk and complicated process it might have some threats that can be huge barrier in
the way of the production of this product and also somehow in the way of the company.

Increased competition can be considered as one of the major threats which this product can
be faced to. The door and window market is highly competitive, with many players offering
similar products. The company may face competition from established players as well as new
entrants. Furthermore, The “Flush door” market in Estonia is also highly competitive, which
may pose a threat to Viljandi Aken ja Uks' market share.

What is more is relatable to economic situation of the region as well so in this case
fluctuation can play a vital role. Mostly these fluctuations affect raw materials’ prices like
wood and other materials used to manufacture “Flush doors” may impact the profitability of
“Flush door” manufacturers.

Moreover, it’s impossible to ignore consumer preferences. Therefore, the other threats that
this popular product can be face is changing the consumers preferences which is actually
happens in fast pace for all goods.

What is more about the opportunities which this product and company can have in the
market. at the first glance what is considered as highly value opportunity for viljandi aken ja
uks is growing demand of the energy efficient doors and windows With increasing concerns
about energy efficiency and climate change. Also, online sales is the other opportunity of this
brand, in this case company can explore opportunities to sell its products online to reach a
wider customer base.

Additionally, the other vital elements which are important about the company in their field’s
market is weaknesses and strengths of their business.
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Vilijandi aken ja uks analysis

Limited geographic is one of the prominent weaknesses of this company. The company's
operations are mainly limited to Estonia, which may limit its growth potential. Secondly,
dependence on tradtional material, this company uses traditional materials like wood for its
products, which may limit its ability to compete with more modern materials. Moreover, lack
of innovation is the other weaknesses of viljandi aken ja uuk, they may face a challenge in
keeping up with changing market demands and trends due to its limited focus on innovation.

Strengths of this vlijandi aken ja uks can be defined as:

Strong brand image, which it means that this company well-established brand in window and
door market of the Estonia. Moreover, wide product range is the other strengths of this
company. Furthermore, based on that they manufacturer not only window and door but also
some materials. In this case price of their products are cheaper than other competitors with
the same quality of material which makes them more popular.

There are marketing objectives that the Vlijndi aken ja uks would like to attain during the
plan’s term and discusses key issues that will affect their attainment.

Firstly, The objective could be to increase the company's visibility and name recognition
among potential customers in Estonia. This could be achieved through advertising, social
media marketing, and other promotional activities. Secondly, Another objective could be to
increase the company's sales revenue during the plan's term. This could involve expanding
the company's product offerings, targeting new customer segments, and improving the
customer experience to encourage repeat business.

Also, the key issues that will affect their attainment are divided to some few important cases.
To begin with, Environmental regulations. estonia, like many countries, has environmental
regulations that could impact manufacturers. Companies that are able to comply with these
regulations, or even go beyond them by using sustainable materials or processes, may be
more attractive to customers who prioritize environmental responsibility. Technological
advancements can be considered as another key issue which can affect the company near
future, Advances in technology, such as new manufacturing processes or materials, could
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Vilijandi aken ja uks analysis

change the landscape of the window and door market in Estonia. Companies that are able to
adopt new technology quickly may be able to gain an advantage over their competitors.

Refrences,

Viljandi Aken Ja Uks. (n.d.). About Us. Retrieved from

https://www.viljandiaken.ee/en/about-us/

MarketWatch. (2021). Global Flush Door Market Size 2021: Company Overview, Growth
and Forecast By 2026. Retrieved from https://www.marketwatch.com/press-release/global-
flush-door-market-size-2021-company-overview-growth-and-forecast-by-2026-2021-02-09

Estonian Construction Review. (2022). Estonian Construction. https://www.ehitusuudised.ee/

Chron Small Business. (n.d.). Key Issues in Marketing. https://smallbusiness.chron.com/key-

issues-marketing-40731.htm