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  • How To Guide - Public VS Private Social Media Accounts

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    Maria Fernanda López Santiso
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    This document discusses the differences between public and private social media accounts. A public account allows an organization like a club to make their information accessible to everyone and receive analytics from the social media site. Public accounts can receive insights, get more engagement, apply for ads, and promote posts using hashtags. Private accounts offer more privacy but are only suitable for internal communications. For organizations, social media accounts should be public so the community can access information on events and the organization can track analytics and followers.

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    HOW-TO-GUIDE_-PUBLIC-VS-PRIVATE-SOCIAL-MEDIA-ACCOUNTS

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    This document discusses the differences between public and private social media accounts. A public account allows an organization like a club to make their information accessible to everyone and receive analytics from the social media site. Public accounts can receive insights, get more engagement, apply for ads, and promote posts using hashtags. Private accounts offer more privacy but are only suitable for internal communications. For organizations, social media accounts should be public so the community can access information on events and the organization can track analytics and followers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    7 views1 page

    How To Guide - Public VS Private Social Media Accounts

    Uploaded by

    Maria Fernanda López Santiso
    This document discusses the differences between public and private social media accounts. A public account allows an organization like a club to make their information accessible to everyone and receive analytics from the social media site. Public accounts can receive insights, get more engagement, apply for ads, and promote posts using hashtags. Private accounts offer more privacy but are only suitable for internal communications. For organizations, social media accounts should be public so the community can access information on events and the organization can track analytics and followers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    HOW-TO GUIDE: PUBLIC VS PRIVATE SOCIAL MEDIA ACCOUNTS

    Public VS Private Social Media Account

    In general, it is good to have a public account if you are running a club. You want to make your information
    accessible to everyone and you want to receive the social media site analytics. You can keep your photos
    non-personal by not naming riders taking photos without members' faces.

    Here is a summary of your social media public and private account options:

    Public Account:

    ● Receive Insights (analytics)


    ● Get more engagement
    ● Switch to business account/pages
    ● Apply for social media ads
    ● Promote social posts
    ● The use of hashtags
    ● You can ‘Embed’ content

    Private Accounts

    ● More privacy
    ● Check users before letting them enter your profile/page
    ● This would be for an internal club communications area only

    Should I Make My Social Media Account Public?

    For your organisation your social media accounts need to be public. Your accounts are going to be a place that
    your community, members and interested individuals are going to look to when there are upcoming events and
    roll-outs of information. It will also help you to gather analytics on how many followers you are getting every
    day, or which content had the highest rate of engagement.

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