INSTITUTE OF PROFESSIONAL

EDUCATION AND RESEARCH

BHOPAL

MARKETING MANAGEMENT

REPORT ON
STUDY OF DISTRIBUTION AND RETAIL COVERAGE
OF
HIMALAYA PRODUCTS

Submitted By: Submitted To:

Himanshi Malviya Hersh Sharma
Munib Ahmed Siddiqui
Rachit Shrivastava
Rupali Patil
Shriya Sagwaliya
Shubh Vijay Khare

Section-5 (Group-3)
 DISTRIBUTOR SURVEY
ON
HIMALAYA PRODUCTS

Questions:-

Q1. Name of the Distributor?

Rajeev Saxena

Q2. Do you have any Warehouse?

Yes

Q3. How many numbers of retailers do you serviced?

150 – 200 retailers

Q4. Your day wise market coverage?

10 – 20 shops

Q5. How many salesperson do you have?

5 – 6 peoples

Q6. About your payment collection dynamic?

Cash, Cheque, online payment options
Q7. Do you handle premium shops?

Yes, something around 10 – 15 shops

Q8. Is there any Scheme on Himalaya products?

Yes, 8%

Q9. Do you do retail promotion?

No

Q10. Your annual targets on Himalaya products?

Two Lakhs

Q11. To how many wholesalers do you supplies Himalaya products?

30 – 40

Q12. Do you give Van allowance?

Yes

Q13. How much is your Margin?

Overall 6% and 2% – 2.5% by the company

Q14. Any credit facility from the company.

10 days
Q15. How long is billing cycle for it?
5 – 6 Days

RETAIL
OULETS SURVEY
ON
 HIMALAYA PRODUCTS

Retail Outlet – 1

Questions:-

Q1. Name of the Retail Outlet?

Shobha Kirana

Q2. Name of the Outlet Owner?

Pradeep Jain

Q3. Address of the Outlet?

EWS – 5, Patel Nagar, Mandideep

Q4. Do you have Himalaya products? Name all the products?

Yes
Face wash, Baby products, Shampoo, Soap, Toothpaste

Q5. What are the products you deal mostly?

Face wash

Q6. Whom do you buy from? Wholesaler or Distributor?

Distributor
Q7. How much Himalaya products do you have in your stock?
500 +

Q8. Who is your closet competitor among these?

Other retail stores (change if)

Q9. How much is your Margin? Like at what price do you buy or sale?
Margin - 8% – 20%

Q10. How frequently customer buy or sold (counter push)?

Buy – 20+ customers

Q11. Is there any Scheme on Himalaya products which provided by the

Distributor & Wholesaler?
Scheme are like – 1. Natural glow creams,
2. Aloe vera Cream + Toothpaste

Q12. Any Credit facility offered by Distributor & Wholesaler? How long
is the billing cycle?
Cash, Cheque payment within 24 hours
Billing cycle – 3 – 4 days

Retail Outlet – 2
Questions:-

Q1. Name of the Retail Outlet?

K Mart

Q2. Name of the Outlet Owner?

Krishnakant Patidar

Q3. Address of the Outlet?

Indus Town, Hoshangabad Road

Q4. Do you have Himalaya products? Name all the products.

Yes
Face wash, Baby products, Shampoo, Gentle daily care

Q5. What are the products you deal mostly?

Baby products

Q6. Whom do you buy from? Wholesaler or Distributor?

Distributor

Q7. How much Himalaya products do you have in your stock?

350 +

Q8. Who is your closet competitor among these?

 Retail stores like Shobha Kirana & others

Q9. How much is your Margin? Like at what price do you buy or sale?
Margin - 7% – 15%

Q10. How frequently customers buy or sold? (Counter push)

Buy – 30+ customers

Q11. Is there any Scheme on Himalaya products which provided by the

Distributor & Wholesaler?
Scheme are like – 1. Natural glow creams,
2. Aloe Vera Cream + Toothpaste
3. Shampoo packets

Q12. Any Credit facility offered by Distributor & Wholesaler? How long
is the billing cycle?
Cash, Cheque payment within 3 days
Billing cycle – 1 weeks
 WHOLESALER SURVEY
ON
HIMALAYA PRODUCTS

Questions:-

Q1. Name of the Wholesaler? Means name of the organization.

Asha Mart

Q2. Who run it?

Rich Jain

Q3. Name of the place.

Indus Town, Hoshangabad Road

Q4. How long have you been offering Wholesale services?

1.5+ Years

Q5. How big is the diversity of Himalaya product you sell?

Four out of 5 houses

Q6. What are the anticipated profits margins on Himalaya product?

 10% - 30%

Q7. To which Outlets they sell.

To small retail shops in Mandideep

Q8. What is the minimum order quantity you required?

Five Cartoons
 MODERN OULETS SURVEY
ON
HIMALAYA PRODUCTS

Questions:-

Q1. Name of the Modern Outlets?

D Mart

Q2. Name of the place?

Danish Nagar

Q3. How long have you been in this business?

Eight+ Years

Q4. How much Himalaya products do you have in stock?

7 – 8 products (Almost 25 – 30 Cartoons)

Q5. Number of SKU?

1. Baby pants diaper 54 Pants – (MRP 1060 DMP 640)
 a. Baby lotion
b. Baby cream
c. Power
d. Baby Shampoo
e. Baby wash
f. Baby soap
g. Baby gift pack
2. Men facewash
3. Neem wipes 120 – 102
4. Gentle daily care
5. Damage repair
6. Anti-dandruff shampoo

Q6. Do you offer Discount or offer on Himalaya products? Check the

display and take pictures?
7% - 10% & 12% - 18%

THANK YOU