Contents Of This Document

1. Cover letter (in sales-letter format)

2. Personal CV
3. Direct Response Copywriting examples
4. Emails that doubled as blog posts
5. Economic think-tank writing example (non sales)
6. Warning: Last few pages have potentially offensive text (no images), they are Copywriting
examples from the sex industry (orgasmic cream, prostate supplement). They have been left for last
so that you can skip them, but they were very successful ads that I feel should be included.
Looking for a Direct Response Copywriter?

“I was dead broke

until direct response advertising saved me”

Let me tell you my own personal story:

I was broke, new to Toronto, hating my call centre job, and my wife was on my case…but then I
discovered a book called Ogilvy on Advertising. I clumsily applied the principles of this book to my
little side business, and to my amazement, this new skill allowed me to create a sustainable business
selling my own products and services. Not only that, but I developed an OBSESSION with direct
response books and testing different ideas which led me to out-sell many of the established big
competitors in the city.

Now several years later, I keep making money for my customers with ZERO RISK advertising and an
iron clad money back guarantee.

Top 11 reasons I can give a 100% money back guarantee:

• I boost response by communicating with your customers in THEIR language.
Addressing your customer's needs and fears in a way they can relate to is extremely important. I
achieve this through research, by visiting forums, talking to people in that specific market, and
interviewing the clients or customers (if this is allowed).

• To fine tune my copy, I yield to test results with humility. The customer is like a dictator,
worse than Mussolini, and the only truth in advertising is sales and conversions. The actions of
the customer are the ultimate judge of copy, and my will put my ego aside to go with the flow.

• I keep my skills sharp to bring you the bacon. As the saying goes: “The more things change,
the more they stay the same”. My OBSESSION with the old direct response masters like
Eugene Schwartz, Claude Hopkins, John Caples, Mel Martin and Gary Bencivenga will keep
me in a constant path of improvement.

• I don’t scare away your customers with outrageous promises (unless I have PROOF to back
it up). A good example is my own headline “97% of testers preferred this CELLO (others
probably deaf)” which suddenly brought in customers for a high end product thanks to the
statistical evidence. Proof elements will keep the “bullshit alarm” at bay.

• I keep my copy readable and friendly by using simple language. You won't see any puns or
clever language to confuse customers.
 • I keep the readers interested with stories. Nothing bad ever happens to a writer. Adapted
personal stories, especially if they have a catastrophic element, tend to fascinate readers and I
will make sure that your customers make money from my own, or other people's stories.

• I use pain and fear to boost sales. If you rub salt in the wounds of the customer, by picturing
their pains, concerns, dislikes and humiliations, the solution that you provide with your product
will look even more compelling.

Concerned about hiring a Canadian citizen?

• No need for a green-card: that’s right, if you hire a remote freelancer there is no need for a
green-card, nor do you need any other immigration documents. I just bill you and you issue me
a check (or even Bitcoin).

• Save on employee benefits: If you hire me to do remote contract work for you, instead of
hiring me outright, you will save yourself the headaches and costs of hiring a human in your
highly regulated labor market.

• You lose nothing: hiring me as international consultant/freelancer requires ZERO

PAPERWORK and ZERO OBLIGATION.

• I can setup a USA entity: If you really don’t want the ease and low cost of my international
status, I will setup a New Mexico LLC for us.

Financial copywriters are in demand, and I am actively looking for work so contact me today to find
out how I can bring YOU more customers.

Sincerely,

Rod Rojas

Whatsapp, Signal, Wechat, SMS +86 13928651592

rodancap99@gmail.com

www.MoreSalesOrYourMoneyBack.com
 Rodrigo Rojas
1585 Bloor Street West, apt 108
Toronto, ON M6P 1A6
Canada
Info@MoreSalesOrYourMoneyBack.com
phone +86 1392 8651 592

Advertising Writer
(Direct Response Copywriter)

Full time self employed copywriter since 2010

Advertising and Commercial writing for various companies including:

• Topia LTD: ads for consumer products such as thermoses, strainers.

• Joy Music Lessons: ads for musical instruments.

• Flagship Properties: ads for real estate rentals.

• Thüringen Gas: Natural gas supplier in Germany (catalogs).

• Landesentwicklungsgesellschaft Thüringen: Regional development agency in Germany

(catalogs, proof-reading).

• Kaplan Professional: Financial education (landing pages).

• Mises.org : Financial and economic news (financial articles).

• Ontario Libertarian Party: Political direct mail.

• Traffic Kings: ads for erotic products and prostate supplements.

Platforms used:
• Landing pages
• Kijiji
• Craigslist
• Direct Mail (flyers)
• Facebook
• Toronto Transit (subway and bus)
• Email

Degrees and Accreditations:

2009 Canadian Securities Exam by the Canadian Securities Institute

(stock broker’s license)
1999 Master of Arts, Michigan State University
1995 Bachelor of Arts, University of Cincinnati

More Sales Or Your Money Back !

10/9/2019 Gmail - Morbidly obese man uses Bitcoin to save his starving family

Rod Rojas <rodancap99@gmail.com>

Morbidly obese man uses Bitcoin to save his starving family

1 message

Rod Rojas <FutureGravyBitcoin@gmail.com> Thu, Aug 30, 2018 at 9:04 PM

Reply-To: FutureGravyBitcoin@gmail.com
To: RODRIGO ANTONIO <rodancap99@gmail.com>

Morbidly Obese Man Uses Bitcoin to Save his

Starving Family
Dear RODRIGO ANTONIO,

It has been now about 3 years since I found Bitcoin.

While I was enjoying a good life in the developed world here in Toronto, my parents were
dealing with a democratically elected socialist regime in Venezuela.

Bitcoin has kept them alive !! Bitcoin was the ONLY way to send them money

Yes, one of the reasons Bitcoin is so important is not because it is such a great investment (at
about 400% per year), but because it is CENSORSHIP RESISTANT, which means that it
cannot be stopped by governments. If there is an internet connection, Bitcoin will get through.

And this one of the many reasons why Bitcoin is growing so rapidly, and why I think it is
slowly taking over the world.

If you want to participate in this wonderful development, contact me anytime so that you can
start purchasing Bitcoin here in Toronto.

And of course, you should read my book which I sent you.

Warm regards,
Rod Rojas
647 856 0354

Rod Rojas
FutureGravyBitcoin@gmail.com
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10/9/2019 Gmail - I must be the BAD BOY of Bitcoin

Rod Rojas <rodancap99@gmail.com>

I must be the BAD BOY of Bitcoin

1 message

Rod Rojas <FutureGravyBitcoin@gmail.com> Thu, Sep 6, 2018 at 10:16 AM

Reply-To: FutureGravyBitcoin@gmail.com
To: rodancap99@gmail.com

If you are not able to see this mail, click here

Did you miss me yesterday?

I didn't email yesterday because I GOT SHUT DOWN !

Yes, I mentioned my divorce and that I have to start seeing new people and the autoresponder company censored me.
Apparently I broke their compliance rules. Go figure.

Anyway, this is precisely why Bitcoin is so important, because Bitcoin is CENSORSHIP RESISTANT. This means that
nobody can stop it, and governments can't regulate it.

They can only regulate the connection between Bitcoin and fiat money (govenrment money). So they can regulate how
banks interact with Bitcoin, for example, but that's about it.

That's why the International Monetary Fund (IMF) Managing Director Christine Lagarde told CNBC that "I think that we are
about to see massive disruptions," while talking about Bitcoin. Disruptions means that both the government currencies
and the banks will see their monopolies challenged.

Very exciting !

If you decide that you want to invest in the asset of the decade, please contact me.

Sincerely yours,

Rod Rojas
FutureGravyBitcoin@gmail.com
647 856 0354

Fee based One-on-one bitcoin consultations available.

Bitcoin sales available in Toronto for cash.

Youtube Channel: https://www.youtube.com/channel/UCuCcufFDdrBOfWkmv8RVLNQ

Twitter: @FutureGravy

Rod Rojas
FutureGravyBitcoin@gmail.com
Copyright © Rod Rojas
Future Gravy™

Past performance is no guarantee of future returns. Investing always involves risk and possible loss of principal
capital.

Nothing in these emails is intended to be, and you should not consider anything said or written by Rod Rojas to be,
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WARNING
the following ads may be offensive to some people