1.

INTRODUCTION ON GOOGLE
1.1What Is Google
Google is one of the most recognizable and popular technology
companies in the world. Founded in 1998, the company has grown rapidly and
now provides a variety of services, products, and platforms that are used by
people all around the world.
Google's most famous product is their search engine, which is a powerful tool
that allows users to find information they need quickly and easily. Google also
offers a range of other products and services such as email, cloud storage, and
advertising.
The current residing CEO of Google is Sundar Pichai, August 10, 2015.
Google is a multinational technology corporation focusing on internet-related
services and products.
The company’s product portfolio includes Google Search, which provides
users with access to information online; Google Maps, a web mapping service;
Gmail, an email service; and YouTube, a video-sharing website. Google also
offers a range of cloud computing services, such as Google Cloud Platform
and Google Apps.

1.2 History of Google

The company's founders, Sergey Brin and Larry Page, met in 1995 while
they were both attending Stanford University. After a few years of
development, their search engine was released to the public in 1998.
The company grew very quickly and now it has become one of the most
recognizable technology companies in the world. Google’s mission is to
organize the world’s information and make it universally accessible and useful
for everyone. Google’s services offer several advantages to its users, such as
speed and accuracy when searching for information online. Furthermore,
Google Maps makes it easier to navigate from one place to another, and
Google Docs helps people collaborate on documents in real-time. In addition,
Google provides a number of other applications such as Google Drive, Google
Calendar, and Google Photos that make it convenient to store and access files
anytime, anywhere. These advantages have allowed Google to become a
leader in the technology industry.
It was called “BackRub” back in 1996 but the name barely lasted a year as
founders Larry Page and Serge Brin shortly trademarked the name “Google”.

1.3 Advantages of Google

Google’s products and services have many advantages that make them
appealing to businesses and individuals alike. Google products are reliable,
secure, and easy to use, making them accessible to everyone. Google also
provides powerful analytics tools that allow users to track and analyze data
more accurately. Finally, Google’s products are continually being updated and
improved, meaning that users never have to worry about being left behind.
First, let’s talk about the good parts of using the largest search engine in the
world.

1.Most Accurate Results

Google probably has the best algorithms out of all the search engines in the
world. As such a large company, it has the resources and capabilities to invest
in perfecting its algorithms to bring its users the most accurate results for their
searches.
When you search for a keyword or phrase on Google, you’ll get results that
accurately answer your question. With such an extensive database of users,
Google is in the best position out of all search engines to improve the search
results based on user behavior. Google uses latent semantic indexing to bring
you human-written content that discusses your topic of interest, even if there is
no exact keyword match. It can tell words like “puppy” and “dog” are similar,
for example.
In addition, Google makes getting the answers you want easier by offering
enhanced search results like the answer box and “People Also Ask” section.
For example, if you search for an actor’s age, it will usually appear in the
answer box, along with the actor’s date of birth.
In addition, the Google search bar is constantly bringing up related search
phrase suggestions. For example, if you type the beginning of a phrase, Google
will draw on its vast user behavior data to suggest additional phrases that
might be relevant

2.Use Built-In Quick Tools

Google has many built-in tools that make your life easier. For example, you
can type “calculator” to bring up an online calculator.
You can get the same quick results for other things, such as currency
conversions, Celsius to Fahrenheit conversions, inches to centimeters, and
sunset or sunrise in a specific city (type sunset Chicago or any other city
name). if you want an online conversion tool to convert inches to feet or USD

to EUR.
Figure 1 Currency Converter Figure 2 Calculator

3. Read News and Get Updated Financial Information

Google News brings you the best stories from the most popular news
publications on the internet. You can browse news stories from different
categories, including:
 US
 World
 Technology
  Sports
 Health
And more...You can also click on the “News” tab in the search
results to see related news stories.
4. Google scholar 
Out of more than 250 different services of Google, there is one service
called Google scholar which is really great especially if you want to do some
research on a higher level.
You’ll get articles and studies from academic journals and other academic
sources. You’ll be able to save articles and see how many times each one was
cited.
And There are more google advantages but these are some of them like
 Grow Your Small Business
 Sustainable Clicks
 Get The Consumer Trust
 Quicker than other search engines at bringing back results. And so, on

1.4 Disadvantages Google Search

Google is an amazing tool, but like all things, it has its disadvantages.
While the benefits of using Google are endless, there are still some risks
associated with using it. Firstly, Google tracks user activity, which can be a
source of concern for those looking for privacy; this means that anything a
user searches can be tracked and saved. Additionally, the accuracy of
Google’s search results is sometimes questionable; while the algorithm is
designed to provide relevant results, at times it can be difficult to find exactly
what is needed.
1. Privacy Concerns
I repeatedly mentioned how Google has access to an extensive database
of user data. It uses that data to improve its algorithms and the user
experience in general. However, it also uses that data to serve you ads. It
tracks your search history, and you may find ads related to such searches
appearing not only on Google but on other sites, like YouTube or even
Facebook.
 That’s not the worst of it, though. Various privacy advocacy groups have
criticized Google for collecting all types of user data and sharing information
with governments.
According to Google, law enforcement agencies may require it to hand over
information such as:
 Your name, phone number, and email address
 Which IP addresses you log in from, and when
 Google Voice phone connection records
2. Other Ethical Problems
There are other ethical problems with using Google. For example, it is a
monopoly that has violated antitrust laws.
3. No Rewards Program
This isn’t a big issue for most people. However, Google lacks a rewards
program that rewards you for using the internet to search.
Many alternative search engines give you points for simply browsing the
web. If you browse the web a lot, that could add up, so using Google means
you’re leaving money on the table.
For example, Bing, the second-largest search engine in the world, allows
you to earn points through Microsoft Rewards by simply browsing the web.
You can then redeem those points for gift cards.
4. Poor Video and Image Results
Google gives excellent results when you search for articles. However,
when you go to the images or videos tab, Google is lacking in some ways.
Compare that to Bing’s results, which it arranges in a grid, making it easier to
browse more videos. You can even drag videos from the results to create
your own playlist. Like most search engines, Google uses image recognition
technology when you upload an image in an image search.
However, it doesn’t use facial recognition technology, making it less
useful when searching for people. Yandex, a Russian search engine, uses
both image recognition and facial recognition technology.

1.5 Google Apps (Tools)

 Google's suite of applications, dubbed Google Apps, has revolutionized
the way people collaborate and communicate. By allowing users to
collaborate on documents, spreadsheets and other applications using Google
Drive, they have enabled people to work together in more efficient ways.
With its user-friendly interface and cloud-based storage, Google Apps has
made collaboration easier than ever before. Additionally, with its wide range
of tools, such as Google Docs, Sheets and Slides, users can quickly and easily
create documents, presentations and spreadsheets that can be shared with
others.

Google translator
This tool allows us to translate texts of up to 5000 words for free. This is
capable of translating up to 109 languages and its integration with Google
Chrome allows it to translate web pages automatically.
Google maps
This is a platform that offers maps on the web, useful for calculating
walking routes, getting directions to places and accessing satellite photos. It
is usually used as a GPS navigator due to its integration with
Android Auto.
Google drive
This service allows us to save files, documents and programs in the cloud.
With a maximum capacity of up to 1TB in its free version, it is useful for
backing up important files and for easy sharing.
Google Chrome
This is the most widely used free browser in the world, since its launch in
2008 it has evolved to the point of being the basis of the Chrome OS
operating system.
1.6 Google Growth
Over the past five years, Google has made tremendous strides in
advancing their technology and impacting the world. From developing
advancements in artificial intelligence and machine learning to expanding
their presence across the globe, Google has made major progress.
Google is now able to offer services such as Google Maps, Google Earth,
and Google Translate, which have revolutionized the way people connect and
interact with each other. They have also made great inroads in the fields of
virtual and augmented reality, cryptocurrency, and quantum computing.

Figure 3 Google Progress, 5 Years

The Story Behind Google's Success

Google monetized its search engine capabilities through Google
Adwords, an online platform that enables the company to earn revenue
through pay-per-click advertising.
The company has successfully launched a wide range of other products and
services, including YouTube, Google Maps, Google Apps, and Google
Cloud.

With its wide array of products and massive user base, Google has a
collection of user data unmatched by nearly any other company in the world.
With this data they are able to gain valuable insights into what their users
want and the best ways to create products that solve their problems.

Annual revenue of Google

Google's revenue is largely made up by advertising revenue, which
amounted to 209.49 billion U.S. dollars in 2021. As of February 2021, parent
company Alphabet ranked second among worldwide internet companies, with
a market capitalization of 1,392 billion U.S. dollars.

Google has 91.9 percent of the market share as of January 2022. Google
processes over 8.5 billion searches per day. More than one billion questions
have been asked on Google Lens. 63 percent of Google's US organic search
traffic originated from mobile devices
 References
References
(This Photo) https://it.wikipedia.org/wiki/File:Google_%22G%22_Logo.svg

(This Photo) https://es.wikipedia.org/wiki/Google_Drive

(Link) https://notesread.com/google10-advantages-and-disadvantages-of-using-it/