INDIAN INSTITUTE OF MANAGEMENT SAMBALPUR

MBA TERM IV, Year 2023-24

Course Outline

Course Title : Business Models

Credits :3

Type : Elective

Session Duration : 90 minutes

Faculty : Prof Prashant Salwan (psalwan@iimidr.ac.in)

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Introduction

Companies increase their enterprise value through uniquely crafting unique business model.
They use the “value loop” to excavate how a business model is set up to craft and seizure
value. In this course we put forward the four basic principles for gauging business models
in isolation: alignment to goal, reinforcement, virtuousness, and robustness. We will also
learn about Internationalization of Business Model and learn how to be Value Innovators
i.e., to learn how to design business models so as to escape from the gravitational pull of the
industry.

Prerequisites:

Course Competencies/ Learning Outcomes

1) Exploration of entrepreneurial strategies. Value creation and Value capture.

2) Selecting the appropriate tools-so as to create greater value and/or one that upsurges
the possibility of greater value capture at the time of corporate level strategy
interaction between different business units within a corporation.
3) Interaction between organizations (Tactical); Look at competitors, complementary,
suppliers and customers. Study the instruments for value creation and relate these back
to price and value capture.
4) Analyze how organizations compete through business models. To attain an effective
interaction in which areas firms can alter their business models while interacting with
competitors’ business model.
5) Business Model Innovations.
6) Corporate Strategy Implications for social good.

Evaluation Scheme

Course Instructors’ Handbook AY 2021-22 1

 The minimum components for evaluation should be four out of which Mid Term and End
Term are compulsory for a full credit course (3 Credit)

Evaluation Parameter:
 Assignment/Project Work
 Term Paper
 Quizzes
 Class Participation
 Class Discussion/ Presentation
 Mid Term
 End Term

Course Instructors’ Handbook AY 2021-22 2