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Copywriting
 Outline
1. Jenis-jenis copywriting
2. Memahami copywriting skills, copywriting marketing, dan
copywriting basic.
3. Menentukan teknik copywriting
4. Tips dan trik agar tulisan mendapatkan engagement yang tinggi
5. Cara kerja copywriter yang menarik dan sesuai
 Types of
Copywritting
Marketing Copywriting
Social Media Copywriting
Brand Copywriting
Direct Response Copywriting
Technical (Technology) Copywriting
Public Relations Copywriting
 Thought Leadership Copywriting
● Usually from a prominent
figure in an industry
● Top health-care executive
came out with an article
recommending the public to
adopt a new type of personal
care practice
SEO Copywriting

Optimizing copy using

keywords and phrases for
search engines to more
easily discover the copy
and list it as a top result.
Email Copywriting
1. A great subject line.

“Don’t hesitate, meditate!”

2. A thoughtful preview sentence.

3. An intro sentence for the body of your
email.
4. A compelling CTA.
Copywriting Skills
 Must Have Skills!
1. Writing skill (PUEBI)
2. Curiousity (5W+1H)
3. Research
4. Innovative Thinking
5. Understanding User Experience
6. Empathy
Copywriting Basic
 ● Reader’s perpective

Tips & Tricks ● Knowledge of grammar

rules.
● SEO (Google Trends)
● Drive to practice writing
Cara agar tulisan almost every day.
mendapatkan engagement
yang tinggi
 Copywriters
Cara kerja yang menarik dan sesuai
 Engaging & Proper Ways to Write
1. Self-awareness
2. Brainstorm
3. Environment
4. Take a rest & get distracted
Thank you! 🥰✨
Training “Event Management
Secara Efisien dan Efektif”
🗓 Senin, 20 September 2021
⏰ 19.30 WIB
🏠 Zoom Meeting