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  • Digital Marketing Objectives

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    Darshil D Shethia
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    Digital marketing objectives should be SMART - specific, measurable, achievable, realistic and time-bound. They describe what an individual, team or organization hopes to achieve. Objectives focus on clear, measurable outcomes and include a deadline. The 5S framework outlines setting strategy and goals, selecting channels and tactics, sharing content, supporting customers, and measuring success. Objectives should be challenging but achievable and agreed upon to ensure commitment.

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    Digital marketing objectives should be SMART - specific, measurable, achievable, realistic and time-bound. They describe what an individual, team or organization hopes to achieve. Objectives focus on clear, measurable outcomes and include a deadline. The 5S framework outlines setting strategy and goals, selecting channels and tactics, sharing content, supporting customers, and measuring success. Objectives should be challenging but achievable and agreed upon to ensure commitment.

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    26 views1 page

    Digital Marketing Objectives

    Uploaded by

    Darshil D Shethia
    Digital marketing objectives should be SMART - specific, measurable, achievable, realistic and time-bound. They describe what an individual, team or organization hopes to achieve. Objectives focus on clear, measurable outcomes and include a deadline. The 5S framework outlines setting strategy and goals, selecting channels and tactics, sharing content, supporting customers, and measuring success. Objectives should be challenging but achievable and agreed upon to ensure commitment.

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    Digital marketing objectives

    1. SMART objectives
    An objective is a statement which describes what an individual, team or organisation is
    hoping to achieve. There are a number of different versions of the acronym with different
    terms associated with some of the letters as indicated below.
     Specific – outline in a clear statement precisely what is required.
     Measurable – include a measure to enable organisations to monitor progress and to
    know when the objective has been achieved.
     Achievable (or agreed) - design objectives to be challenging, but ensure that failure is
    not built into objectives. Objectives should be agreed by managers and employees to
    ensure commitment to them.
     Realistic (or relevant)- focus on outcomes rather than the means of achieving them
     Time-bound (or time-bound) – agree the date by which the outcome must be
    achieved.

    2. The 5S (Chaffey & Smith, 2017)

    References
    Chaffey, D., & Smith, P. R. (2017). Digital marketing excellence: planning, optimizing and
    integrating online marketing. Routledge.
    Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson UK.

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