There is no doubt that these days

significance of international brands and their

products  becoming very popular. However,
the question : Are these multinational
organisations are affecting our lives
detrimentally? Is considered one of the most
controversial issues today. In this essay, I am
going to examine this phenomenon from both
viewpoints. 

On one side of the argument there are

people who argue that the benefits
considerably outweigh the disadvantages.
The main reason for believing this is having a
uniform standard in products will increase the
reliability and consistency. Mcdonald's, for
example, will guarantee having tasty fries and
burgers almost everywhere. Moreover, It is also
possible to say that products by multiregional
companies usually bring more unique items
which could not be possibly provided by national
ones. One good illustration of this is Microsoft.
It has got the latest of technology and products
such as Windows and XBox which cannot be
delivered internationally except itself.
 On the other hand, it is also possible to
consider it with the opposing case. It is often
argued that in fact these gigantic organisations
erode national production and dominate over the
market. People often have this opinion
because wherever as such companies launch in
a specific region, it competes with the national
market aggressively with their bigger marketing
budgets which eventually kill the national
players.  

A second point is that the local cultures get

affected with the simi-uniform brand of
international companies. A particularly good
example here is fast food companies; they
mostly reflect the american culture which directly
have effects on other cultures like Asian or Arab
cultures as people eventually eat of these
restaurants more and more.

As we have seen, there are no easy answers

to this question. On balance, however, I tend
to believe that these international organisations
and their products lessens our life's quality due
.to their economic and cultural impacts