Commerce:

Consumer Choice project

Name: Sumaiya Nur

Class: 9 Girls
Teacher: Mrs. Zhou
Outline

My family has been given $5000 from a relative’s will. After discussing, we all decided to
spend the money on something that the whole family can enjoy, which is a television. The
following are the steps I have taken after studying commerce this year in order to pick a
television best suited for my family.

Content
o Part 1- Advantages and disadvantages of different television choices
o Part 2- Website information/research about different television choices
o Part 3- Report about selected television product

Television choices

1. Samsung 65’’ The Frame QLED 4K Smart tv

2. LG 65’’ C2 Self Lit OLED EVO 4K UHD Smart TV

3. Sony 55’’ A80J Bravia XR OLED 4K Google TV

Part 1; Advantages and Disadvantages of Each TV

 1. Samsung 65’’ The Frame QLED 4K Smart tv

Advantages:
- One clear cable that connects to One connect box, making the cables very
easy to manage and install. The one connect box manages all devices
- Matte display minimises reflections of light
- Object and voice tracking sound (OTS) provides clear audio
- Synchronised sound from both tv and soundbar
- Samsung smart connectivity, connects to compatible devices
- No gap in wall mount of the TV
- Advanced SolarCell One remote is easy to control all compatible devices
and is made partially with recycled plastic. The remote can be powered
by indoor lights and can harvest power from radio frequencies generated
by WI-FI routers in your home, meaning you will not need to buy
disposable batteries
- Built in voice assistant
- Acts as a picture frame, best for improving your interior design

Disadvantages
- Overpriced for its picture quality
- Poor viewing angles
- Crowded interface, displaying content you are unlikely interested in,
therefore making simple tasks on the tv difficult to do
- Simplicity of the remote makes it harder to navigate through the tv with
such a reduced amount of buttons
- Tv doesn’t turn off, it displays art instead
- One connect box is large

2. LG 65’’ C2 Self Lit OLED EVO 4K UHD Smart TV

Advantages:
- Uses a9 Gen 5 AI processor to improve colours and picture quality
 - ‘infinite contrast’, self lift pixels achieve deepest blacks for extreme
contrast
- High dynamic range (HDR10) pictures
- AI sound pro transforms 2 channel audio into virtual 7.1.2 channel sound
to make you feel like the sound is around you
- Can set up tv profiles for different people
- Slim design
- Includes most popular streaming apps
- Includes Dolby vision
- Includes gaming features
- Has voice control feature (hands free)
- Has touch control feature in remote
- Easy to use remote and feels light

Disadvantages:
- Lack of cable management
- Not as bright as other OLED TVs
- Off angle viewing changes colour slightly
- Glossy screen

3. Sony 55’’ A80J Bravia XR OLED 4K Google TV

Advantages:
- World’s first cognitive intelligence TV. The cognitive processor XR
understands how humans hear and see
- The cognitive processor combined with OLED contrast, produces
excellent picture quality viewing
 - The cognitive processor and advanced screen speaker technology
provides immersive sound experience
- Included voice control
- Made up of 40% sustainable material
- Has gaming features
- The cognitive processor enhances pictures the same way the human eye
focuses on colour, reducing light reflection on tv screen
- Voice zoom 2 enhances speech, allowing you to not need to turn up the
volume
- Google Duo, allows to connect to camera, permitting video calls on the
TV

Disadvantages:
- Slightly overpriced for quality
- Incomplete HDMI 2.1 features- only 2 HDMI 2.1 ports
- No game hub interface
- No cable management
- Remote is too big with unnecessary buttons

Television of choice:
LG 65’’ C2 Self Lit OLED EVO 4K UHD Smart TV

Based on the advantages and disadvantages researched, this television suits the
family’s needs the most

Part 2; Price and Incentives of each TV based on Different Retailers

1. Samsung 65’’ The Frame QLED 4K Smart tv

Bing Lee
- Price: $1595 (sale, normal price: $1975
- Available for Afterpay, pay every 2 weeks, in 4 equal instalments,
interest free
 - Available for ZIP pay (buy now pay later) up to 12 months interest free,
paid in equal monthly instalments
- Manufacturer’s warranty (1 year)
- 4 year repair plan available (+$249)
- Free customisable Bezel frame

Betta Home Living

- Price: $1595 (sale, normal price: $2595)
- Available for Afterpay, pay every 2 weeks, in 4 equal instalments,
interest free
- Available for ZIP pay (buy now pay later) up to 12 months interest free,
paid in equal monthly instalments
- Available for Humm pay, (interest free, choose equal instalments time,
transaction fee based on what monthly instalment plan you choose)
- Manufacturer’s warranty
- 4 year repair plan (+249)
- Phone sales payment option available

VideoPro
- Price: $1495, (sale, normal price $3029)
- Available for Afterpay, pay every 2 weeks, in 4 equal instalments,
interest free
- Klarna pay available (4 months equal instalments, interest free)
- Available for Humm pay, (interest free, choose equal instalments time,
transaction fee based on what monthly instalment plan you choose)
- Available for ZIP pay (buy now pay later) up to 12 months interest free,
paid in equal monthly instalments
- Standard warranty included (1 year)
- Total care plan- 5 year commercial ($225)
- Total care plan- 5 year domestic ($180)
- Customisable frame add on ($135-$145)
2. LG 65’’ C2 Self Lit OLED EVO 4K UHD Smart TV

Bing Lee

- Price: $3195 (sale; normal price: $4095)

- Stand included
- Manufacturer’s warranty (1 year)
- 4 year Repair plan available (+$399)
- Available for ZIP pay (buy now pay later) up to 12 months interest free,
paid in equal monthly instalments
 - Available for Afterpay, pay every 2 weeks, in 4 equal instalments,
interest free

Harvey Norman

- Price: $3195
- Available on 50 months interest free, no deposit using Latitude, paid in
equal monthly instalments
- Can be paid with store cash program (products must be bought to earn
store cash)
- Stand included
- Top seller for this brand

JB HI-FI

- Price: $3195
- JB HI-FI Extra care Repair cover available (+$319.50); minimum time
period warranty extended to 2 years and 6 months, repair period
guarantee,
can transfer plan if you sell or give away your product to a new owner for
no cost, authorised repairer will come to your home, 15 day cooling off
period, technical product support available
- Entitled to refund, repair or replacement under Australian Consumer Law
(ACL)- even after expiry of manufacturer’s warranty

3. Sony 55’’ A80J Bravia XR OLED 4K Google TV

Sony Australia
- Price: $1495
- Request for price match available
- Standard warranty included

The Good Guys

- Price: $1495
- Available for ZIP pay (buy now pay later) up to 12 months interest free,
paid in equal monthly instalments
 - Available for Afterpay, pay every 2 weeks, in 4 equal instalments,
interest free
- Available on 50 months interest free, no deposit using Latitude, paid in
equal monthly instalments
- Paypal 4 monthly instalment option available
- Can be paid with store cash program (products must be bought to earn
store cash)
- Available with phone payment
- Gold service extra plan ($189 for 3 years)
- Home installation service ($99-$169)

Harvey Norman
- Price: $1495 (sale, normal price:$1895)
- Product care term plan available (depends on selection of package)
- Free 1 hour click and collect
- Available on 50 months interest free, no deposit using Latitude, paid in
equal monthly instalments

Part 3: Final Report

1. Samsung 65’’ The Frame QLED 4K Smart tv

This TV is is a much more advanced and one of the latest versions for its
product brand, Samsung. Overall it is high quality and has all the features
you can ask for. There are many advantages for the tv as documented in part
1 but based on its disadvantages my verdict would be that it is not as suitable
as I thought it would be for family use, more for a single person. Online
reviews that specialise in device ratings like Techradar suggest that this TV
is overpriced for its quality, its normal price range being between $1975-
$3029 (based on chosen retailers). Although it is said to be overpriced, it has
plenty of reviews from other websites in term of its sound and visual quality.
 2. LG 65’’ C2 Self Lit OLED EVO 4K UHD Smart TV

This TV is also a latest version for its brand, LG. Overall it has very
advanced yet simple features such as an easy to use remote and AI sound
performances. It has many excellent reviews based on its quality, tested by
device product websites such as The Verge. Its video and audio performance
is exceptional as well as its technology operating it like its interface. It is
said to be one of the ‘Best High-end TV for you money’ by Cnet, although it
its cost is $3195-$4095 (based on chosen retailers). The product reviews and
information combined, suggests that it is an exceptionally performing TV for
its high cost, giving value to it.

3. Sony 55’’ A80J Bravia XR OLED 4K Google TV

This TV is the world’s first cognitive intelligence TV, meaning it

incorporates humans mental ability. Overall it is also an excellent
performing tv in terms of its improved audio and visual technology by its
brand Sony, but is said to be overpriced for its quality. This means that the
TV’s performance degrades slowly maybe in terms because of its very new
and advanced technology that is being used. Its price range is between
$1495-$1895 (based on chosen retailers). Although it might be an excellent
performing TV at first it may not be suitable for long term family use.

Final Product chosen: LG 65’’ C2 Self Lit OLED EVO 4K UHD Smart TV
Store chosen: JB HI-FI

I have chosen to buy the LG 65’’ C2 Self Lit OLED EVO 4K UHD Smart TV
from JB-HI FI for $3514.50, meaning I have decided to include the JB HI-FI
repair cover. Firstly, I chose to buy this specific tv because after researching its
advantages, disadvantages, reading reviews and general product information, I
think it’s best suited to meet the needs of my family. The picture and audio
quality of the TV has proved to be excellent based on many review websites for
its cost. It includes all features that smart TVs use and has the feature of
different profiles which will definitely improve the tv experience for my family
members. Even though it is more expensive than the other TV choices I have
researched it is assured that it has exceptional quality and value for its
money. Using what I have learnt in the past weeks in Commerce,
consumers should look for the most cost effective option when deciding to
buy a specific product, getting value for their money. Using this knowledge
I think as well as the TV meeting its quality standards and necessities for
my family, the price will be worth it as I am looking for TV to buy for long
term use for my family that will continue performing well throughout the
years. I have also decided to choose JB HI-FI as the store to buy from
because of its Extra Repair Cover available which I think is very useful to
include when buying expensive one-time products like a television. I want
to get the most value out of the money I have been given of $5000 and even
after making the most of the money, I will have quite a bit left over. Hence
using the $5000, I will buy the LG 65’’ C2 Self Lit OLED EVO 4K UHD
Smart TV including a repair plan from JB HI-FI.
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