UKA TARSADIA UNIVERSITY

SRIMCA – MBA

Subject – Marketing Management

Name – Khushi Jain

Enrollment No. - 202204100710070

Class – FY MBA

Division - A

Semester – 2nd

Submitted to – Mr. Parvez Malik

Details Collected :
1) Product Details
2) Finance Options
3) Service Bundling Offers
4) Scheme and Discounts
5) USP (Unique Selling Prepositions)
6) Shop photos
Shop Visited : Mahavir Music & Mobile.
Product : Smartphones
Brand Name : 1. Vivo 2. Oppo
3. Samsung 4. Realme
Budget : 20,000
1. Vivo Y56

• Price Of Phone – 19,650/-

• GST Applicable – 18%
• Platform OS – Funtouch 13
• EMI – Bajaj Finserve ( In Bajaj Finance it gives the 10% Discount in credit card),
IDFC , HDB.
• Warranty- One Year.
• While Purchasing the Back cover, Screen Protector and charger will be provided by
the company.
• Body – Weight (184g – 6.49 oz), Size (6.58 inches)
• Camera – 50MP Portrait Camera, 32MP Selfie Camera. Battery – 5000MH Battery,
40-minute Charge100%, RAM & ROM - 8+8GB & 128 GB.

2. Oppo A96

• Price Of Phone – 19,999/-

• GST Applicable – 18%
• Platform OS – Colour OS 11.1
• EMI – Bajaj Finserve ( In Bajaj Finance it gives the 10% Discount in credit card),
IDFC , HDB.
• Warranty- One Year.
• While Purchasing the Back cover, Screen Protector and charger will be provided by
the company.
• Camera - 108MP Portrait Camera, 32MP Selfie Camera. Battery – 5000MH Battery,
45-minute Charge100%, RAM & ROM - 8+8GB & 128 GB.
• Body - Weight (191g – 6.74 oz), Size (6.59 inches).
• Sensors – Fingerprint (side – mounted).
• USP – Look alike IPHONE and Provide some sort of similar photography experience
like Iphones.
3. Samsung A42 5G
• Price Of Phone – 20,999/-
• GST Applicable – 18%
• Platform OS – Android 10, upgradable to Android 13.
• EMI – Bajaj Finserve ( In Bajaj Finance it gives the 10% Discount in credit card),
IDFC , HDB, Samsung Finance.
• Warranty- One Year.
• While Purchasing the Back cover, Screen Protector and charger will not provided by
the company.
• Camera – 48 MP Portrait Camera, LED Flash, HDR, Panorama, 20MP Selfie
Camera. Battery – 5000MH Battery, 45-minute Charge100%, RAM & ROM -
8+8GB & 128 GB.
• Body - Weight (193g – 6.81 oz), Size (6.6 inches).
• Sensors – Fingerprint (under display, optical).

4. Realme AI

• Price Of Phone – 19,999/-

• GST Applicable – 18%
• Platform OS – Colour OS 11.1
• EMI – Bajaj Finserve ( In Bajaj Finance it gives the 10% Discount in credit card),
IDFC , HDB.
• Warranty- One Year.
• While Purchasing the Back cover, Screen Protector and charger will be provided by
the company.
• Camera – 48 MP Portrait Camera, 20MP Selfie Camera. Battery – 4200MH Battery,
60-minute Charge100%, RAM & ROM - 2+2GB & 16GB.
• Body - Weight (194g – 6.83 oz), Size (6.2 inches).
• Sensors – Rear Fingerprint touch.
Comparative Analysis –
VIVO Y56 OPPO A96 Samsung A42 5G REALME AI

EMI Option Available Available Available Available

Service Available Available Not Available Available
Bundling
Warranty One Year One Year One Year One Year
Body Weight 184g 191g 193g 194g
Camera Best Camera Best Camera Average Camera Good Camera
Price 19,650/- 19,999/- 20,999/- 19,999/-

My decision –
I will go with VIVO Y56
As it has best camera, EMI and Service bundling are available as well as Warranty is
available too
Light weight, and awesome photography experience.

Remarks on Sales Man –

Humble and polite
Calmly explained me all EMI scheme and Discount offers
Service bundling also provided very firstly