FUNDAMENTAL OF MARKETING MANAGNMENT

ASSIGNMENT – 2
SRN – PES1202201916 NAME – ANAND KUMAR JHANWAR

ANSWER 1) Market segmentation means dividing heterogenous into homogenous. It is the

practice of splitting prospective consumers into separate categories depending on criteria
like demography, behaviors and various attributes. It helps organizations to identify and
market to particular groups of customers that have common interests, demands and
behaviors.
In simple words, not Individuals are isolated relying upon their age, pay, level of schooling,
and occupation through segment division Individuals are isolated in view of their qualities,
mentalities, and interests through psychographic division. Vehicle producers, clothing
traders, and political missions are a couple of instances of organizations that utilization
psychographic division. Conduct division isolates shoppers as per their image dedication and
buying conduct. General stores, dwelling foundations, and cheap food chains are a couple of
instances of organizations that utilize social division. Customer markets are by and large
comprised of products that people use consistently. An individual enters the customer
market in the event that they purchase something for their own utilization. Food, drinks,
transportation, and retail are the standard four divisions of the market. First is to identify
the needs and wants of a consumer for whom you are targeting. Once it is completed, the
buyers can be found who are interested in that product. The following stage is to identify
your customer based on them: -
geography, level of income, personality etc.

ANSWER 2) I agree with the statement that a company should follow the trend to
survive in its competitive market.
MARKETING TRENDS:

 Viability of Pivoting with a Shifting Tactic.

 Adjusting A Brand to Each Channel.
 Putting an emphasis on straightforwardness and happiness.
 Growing First-Party Data Approaches.
 Utilizing AI to Drive One-To-One Marketing.
 Changing Media Mixes to Consumer Behavior.
 Individualizing in view of Customer Behaviors.
 Long haul Collaboration with Creators.

ANSWER 3)
1.SOCIAL FACTOR –
  family
 status
 refers groups etc.
2.Psychological -
 Learning
 attitude and belief
 motivation
 perception etc.
3. PERSON FACTOR
 age
 Income
 Occupation
 lifestyle etc.
4. Economic factor –
 Savings
 personal income
 family income etc.

Answer 4)
For kids – ice creams, cakes, shakes etc.
For youth – lassi , milk shakes, flavoured milk etc.
For women’s - curt, lassi , buttermilk etc.
Calorie Conscious – protein shakes.

ANSWER 5)
This case is talking about mass marketing, because in mass marketing a producer produces
or manufacture large quantity of products or goods and selling large amount of goods to
customers as possible. Suzuki brand adopted mass market because for the given facts
Maruti wants to reach millions of people with less times and it wanted to complete with two
different brands with affordable price having more demand in the market, by adopting this
marketing more customer purchase their product.