This document discusses an advertisement from 1970 created by Eugene Schwartz titled "Over Thirty Ad". The ad targeted women over the age of 30 and implied they had lost their attractiveness and should feel insecure. It caused widespread outrage for being sexist and ageist when it was published.
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Over Thirty Ad by Eugene Schwartz » Swipe File Archive » Marketing & Copywriting Examples
This document discusses an advertisement from 1970 created by Eugene Schwartz titled "Over Thirty Ad". The ad targeted women over the age of 30 and implied they had lost their attractiveness and should feel insecure. It caused widespread outrage for being sexist and ageist when it was published.
This document discusses an advertisement from 1970 created by Eugene Schwartz titled "Over Thirty Ad". The ad targeted women over the age of 30 and implied they had lost their attractiveness and should feel insecure. It caused widespread outrage for being sexist and ageist when it was published.
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