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Abstract
Purpose – This study forces respondents to tradeoff between invasive human resource practices and salary.
Design/methodology/approach – Respondents evaluated 16 calibration profiles to estimate a conjoint
model among four categories: pre-employment, employment at the office, employment outside the office, and
salary. Each profile included one level from the four categories.
Findings – In a study of mostly full-time employees, conditions at work were paramount. Salary was second
followed closely by pre-employment monitoring. Monitoring outside of the office was a distance last.
Practical implications – In a tight employment market, salary may not be the deciding selection factor for
employment.
Originality/value – Employee monitoring is advancing dramatically and making human resource activities
commonplace and invasive. This study forces respondents to confront these practices and determine whether
salary can compensate for their acceptance.
Keywords Workplace monitoring, Employee productivity, Employee work environment,
Workplace satisfaction, Compensation, Conjoint analysis
Paper type Research paper
1. Introduction
Employees are the true competitive advantage. Firms are constantly trying to recruit and
retain the best and brightest. Recruitment and selection are critical functions (Ekwoaba et al.,
2015). New employees can add to the existing knowledge base (Saviour et al., 2016).
Conversely, failed employee search has ramifications beyond recruitment costs. Ineffective
recruitment can reduce employee morale and productivity (Lorincova, 2015). Relying on
technology, firms try to ensure the best are hired and retained.
Retaining productive workers is partially addressed through technology. Monitoring
workplace movements can improve collaboration and reduce idleness. Contributions to
meetings can be measured through wearable devices. It also improves workplace safety by
reducing on-the-job drug and alcohol abuse. These improvements may have long-term
disincentives since they are invasive. Can these disincentives be overcome through salary
increases? Would workers embrace invasiveness for financial incentives? According to social
exchange theory, employees would conduct a subjective cost-benefit analysis. Is reduced
freedom and oversight worth the financial incentive? American Journal of Business
A 1914 example provides a strong parallel. Henry Ford doubled the prevailing wages for Vol. 37 No. 2, 2022
pp. 89-107
his assembly line workers and reduced daily work hours (Nilsson, 2014). He did this not from © Emerald Publishing Limited
1935-5181
altruism but because of the pressure and monotony of assembly-line work. He made an DOI 10.1108/AJB-11-2019-0078
AJB unpalatable workplace acceptable. His workers reduced the time to produce a car from over
37,2 12 h to 93 min. Are we at the cusp of another technological revolution? Could companies
improve worker productivity through technological monitoring such as wearables and
location-based tracking? If so, could workers benefit from the largesse through higher wages?
Workplace surveillance software began with phone and email monitoring but extends to
tracking web browsing patterns, keystroke detection, video/surveillance, and monitoring of
location and text messages (Solon, 2017). Technology is making the boundary between work
90 and leisure more fluid allowing monitoring to extend beyond the workplace. Employee
monitoring ensures employees are productive at work and not visiting non-work-related
websites, social loafing, returning late from breaks, and engaging in unsafe practices (Solon,
2017). The Internet of Things (IoT) with its ability to transfer data without human
intervention will connect more devices and data increasing monitoring (Wang et al., 2015).
This may continue to blur the line between work and leisure.
Employers also can affect performance evaluations based on monitoring service (Katz,
2015). However, monitoring can lead to stressed employees, decreased productivity, and
increased turnover, as it affects morale, with many employees feeling monitoring is an
invasion of privacy (Katz, 2015).
The paper discussed the theoretical underpinning in social exchange theory. Monitoring is
categorized as being conducted during the hiring process, while working, and during off
hours. Within each category, we identify prevalent subcategories. These subcategories are
the bases for our research, where employees tradeoff among invasive practices and salary.
We discuss the pros and cons of workplace monitoring on employees. Our hypotheses are
constructed from gaps in the literature in the three monitoring categories. Methodology,
results, and conclusions follow.
1.2 Pre-employment
Employers invest significant funds and time in recruiting and screening employees. Failed
hires incur costs for interviewing, hiring, training, and inculcating (Frye, 2017). The greater
costs can occur with destructive behavior: fraud, harassing coworkers, and theft that may
result in litigation (Frye, 2017). With companies reluctant to divulge information on reference
checks, companies are using more cognitive, personality and psychological testing to Restrictive
measure future success. Pre-employment personality tests have been shown to reduce hiring human resource
costs and departures of new hirers (Weber, 2015).
A potential quagmire for businesses is hiring employees addicted to alcohol or drugs.
practices and
Twenty-two percent of people have used alcohol or drugs during work (drugabuse.com, salary
2020). This number may rise with more people working from home (Jones and O’Donnell,
2019). Among retail workers, 5% tested positive for drugs, which extrapolating to the entire
industry would mean 837,000 potential drug users (Jones and O’Donnell, 2019). Thirteen 91
percent of men and 7% of women have purchased products to beat drug tests at work
(drugabuse.com, 2020).
Almost all Fortune 500 companies have a drug screening program. It is estimated that 45
to 50 million workplace drug tests are done annually in the US, creating a massive industry
(Engber, 2015). Drug testing programs in the workplace are typically pre- and post-
employment. Post-employment drug and alcohol testing are done randomly. Drug testing is
done to make the workplace safer from accidents or violence (Reidy and Hewick, 2018). Drug
use also negatively affects absenteeism and productivity (Howell, 2018).
Testing for addiction can be used to reduce health insurance premiums and improve
employees’ health. Twenty-one states allow employers to decline employment to smokers
(Isidore, 2020). Applicants must consent to a nicotine usage test. Recently, companies have
been utilizing this law. U-Haul has implemented this policy, although current employees are
exempt.
The Employee Polygraph Protection Act (EPPA) prohibits most private employers from
using a polygraph test for either pre-employment or employment screening (United States
Department of Labor, 2019). Employees in security and pharmaceutical industries may be
tested and employees suspected of workplace incidences that results in economic loss or
injury (United States Department of Labor, 2019). They are routinely used in pre-employment
for police officers and others in law enforcement.
Employee discrimination for genetic discrimination in employment and health insurance
is prohibited (Suter, 2019). Genetic discrimination does not extend to life insurance, long-term
care insurance and disability insurance (Brandt-Rauf et al., 2011). Employees applying for
these insurances may be rejected if the insurance agency knows they possess a genetic
abnormality (Harnett, 2018). Congress has considered a bill that would exempt workplace
wellness programs from the federal prohibition of collecting genetic information on
employees and their family members (Congress.gov, 2017). Many companies, such as
Salesforce, SAP, Instacart, Nvidia, Snap, Visa and General Electric Appliance, offer free
genetic screening to employees (Singer, 2018). For some companies, it is to reduce their health
care costs by spurring preventative health steps by employees.
2. Hypotheses
Human resource policies have become more restrictive and intrusive for not only current but
94 also future employees. From the employer’s perspective, the right to privacy for employees
in the workplace is either nonexistent or less significant than after working hours (Chinyere
and Chiemela, 2014). The boundary between work and home is becoming thinner
as management seeks to blur the lines of control and autonomy. A dilemma exists for all
involved: monitoring may increase employee value to the organization, but it may
also impinge upon employee perceived autonomy and fairness, resulting in deleterious
actions.
Many pre-employment and retention programs have been replaced and supplemented
with technology. This trend will only continue to grow with the IoT. We examine technology
and human resource practices in pre-employment, workday, and off-duty.
Would employees tradeoff between invasive practices (both technology and non-
technology) and salary (Table 1) (Holt et al., 2016; White, 2004)? Does the subjective cost-
benefit analysis of employees associated with the social exchange theory include trading
privacy for money? Could firms offer higher salaries for the acceptance of invasive practices?
Within the three categories, i.e., (pre-employment, workday, and off-duty) one level is chosen
Pre-Employment
Drug test (urine) X X X
Genetic blood test for disease and illnesses X X
Polygraph test X X
Written psychological test X X X
Employment (office)
Review company-owned hard drive through monitoring X X X
software
Video surveillance in all areas (including offices) except X X X
bathrooms
Prohibit visible tattoos and body piercings X X
Monitor movement (GPS) during the workday using an app X X X
on your smartphone
Employment (outside the office)
Drug test (urine) X X X
Prohibit romantic relationships between employees X X X
Mandatory wellness program (paid by employer), which X X X
includes 60 min of exercise weekly outside work (unpaid)
and annual physicals
Prohibit dangerous off-duty activities (such as skydiving, X X X
bungee jumping)
Salary
Comparable to the industry average for that position X
Table 1. $4,000 above the industry average for that position X
Monitoring activities $8,000 above the industry average for that position X
by hypotheses $12,000 above the industry average for that position X
per category along with salary. Respondents are presented with alternatives (conjoint Restrictive
profiles) comprising one subcategory for each of the three broader categories and a salary at human resource
or above the prevailing wage (see Appendix Table A1). Alternatives have four variables or
one subcategory from pre-employment, employment at the office, employment outside the
practices and
office, and salary. Conjoint analysis is chosen because it allows respondents to tradeoff salary
among attributes (Louviere, 1988).
Job satisfaction is multifaceted and includes: autonomy, career outlook, clarity, fairness,
goals, money, physical security, significance, social relationships, supervisor support and 95
variety (Warr, 2007). In a multinational study, job satisfaction’s most important factors are:
income, advancement, security, independent and interesting work, and good relationships
with managers and coworkers (Sousa-Poza and Sousa-Poza, 2000). Job satisfaction is also
influenced by intrinsic motivation (e.g., engaging, enjoy work and fun) (Aryee et al., 2015).
With artificial intelligence and machine learning replacing many jobs (Kak, 2018; Petroff,
2017) and wages stagnant (Shambaugh et al., 2017), wages should be the most important
attribute in the tradeoff analysis. For those employees remaining after others are replaced by
technology, more data about work and employees from artificial intelligence should create
more targeted monitoring.
After completing the conjoint exercise, respondents were asked whether the conjoint
subcategories (attribute level) were invasive and legal. Genetic and polygraph testing should
be viewed as illegal since their use is limited. We anticipate that variability will exist among
respondents on what is legal, also it may vary by state. We believe all activities will be
deemed an invasion of privacy.
H1. All activities will be viewed as an invasion of privacy (i.e., more than half of the
respondents agree).
H2. Genetic and polygraph testing will be deemed illegal (nine of 11 activities) (i.e., more
than half of the respondents agree).
H3. Utility in the conjoint results will be highest for salary among the four categories
(pre-employment, workplace, after work and salary).
3. Methods
A pretest to determine attribute levels was used. Respondents were asked what salary
increase would be required to choose between jobs. The range tested was from $1,000 to
$8,000 in $1,000 increments. The average required salary was $4,416. Four thousand was
chosen when we rounded the number. The survey was developed through multiple iterations
among colleagues; it was pretested among faculty, staff and students.
The survey was administered at a southeastern non-secular university to graduate
students in 13 business classes prior to the pandemic. The MBA program is part-time
and online, and from previous surveys, the overwhelming majority of students work
full-time, have an average age in their 30s, and are geographically dispersed. They
may have experienced many of the workplace surveillance issues discussed in this
paper and because of their education, may be in a position to implement some of it in the
future.
Respondents completed the survey online. Frequencies were examined to ensure no data
was outside the range of feasible answers. Pairwise deletion of missing data was used
(i.e., deleted by individual by question). Multivariate outliers were tested through
Mahalanobis distance (Tabachnickand Fidell, 2013). Tests were conducted at the 0.05
significance level. Conjoint analysis was chosen because of its extensive use in hundreds of
decision-making studies over the last four decades. It also has been used in human resource
studies (Bullinger and Treisch, 2015). The technique is widely used to measure consumer
AJB tradeoffs (Louviere, 1988). Conjoint analysis assumes for many respondents, multi-attribute
37,2 choices may be unmeasurable when examined according to each alternative’s attributes, but
they are measurable when considered jointly in an overall evaluation (Green and Rao, 1971).
This overall evaluation is statistically decomposed into part-worth estimates which when
combined, usually by summing, give the “best” estimate of the respondent’s overall
evaluation, because part-worths are measured in a common unit.
Respondents evaluated 16 calibration profiles to estimate the conjoint model and two
96 holdout profiles, not used in the estimation, to assess model validity. The holdout profile
scores are correlated with the calibration estimates. The number of profiles is determined
through an experimental design where attributes are orthogonal (i.e., zero correlation) and
fractional (i.e., evaluate a subset of possible attribute-level combinations). Main effects for
attribute level are estimated, but not interactions. Each profile consists of one level of the four
variables: pre-employment, employment at the office, employment outside the office, and
salary. Profiles were evaluated on a 1 (definitely would not accept) to 10 (definitely would
accept) scale (see Table A1 in Appendix for an example of a profile). Note: Salary is related to
the average industry for that position.
Individual utility scores determine the most important attribute and levels within
attributes. Model validity is measured through the correlation between the observed and
estimated preferences (Pearson’s R). Model fit is estimated through Kendall’s tau, which is the
correlation between the observed, respondents’ evaluation of the profile, and estimated
preferences of the holdout sample from the model (non-parametric comparing rankings)
(Hollander et al., 2014).
After completing the conjoint analysis, respondents were asked whether the 12
subcategories (same used in conjoint) were an invasion of privacy or legal. This was done
after to not contaminate the conjoint results. Responses were binary: yes or no. The results
were summed and calculated as a percentage out of 100. Fifty percent was the demarcation
point for whether a subcategory was deemed invasive or illegal.
4. Results
Two-hundred-and-twenty-nine graduate students in a part-time online MBA program
completed the survey, and five were discarded for incomplete data or lack of effort for a total
of 224 surveys used in the analysis. No question had more than seven missing values. A
manipulation check was correctly identified by 92% of respondents.
The sample is predominately female (65%) and, overwhelmingly employed full-time
(81%). The average age is 35, with a range from 20 to 60. They spend an average of 15 h
weekly on homework (classes are eight-weeks) and have an average GPA of 3.67 (self-
reported) with a range from 2.97 to 4.00. Eighty-two percent are married (47%) or single
(35%). Fifty-one percent are parents. Sixty percent have an undergraduate business degree.
Most respondents reside in suburban areas (60%), followed by urban (26%) and rural (14%)
(see Table 2).
Before analyzing the conjoint analysis results, the binary answers (yes or no) for whether
subcategories are illegal or invasive were examined. The following activities were perceived
(more than half of the respondents) as an invasion of privacy: GPS monitoring at work;
genetic and polygraph testing; and prohibiting dangerous activities outside of work (Table 3).
Only four of 11 activities are deemed an invasion of privacy. When the threshold is reduced to
25%, only drug testing and reviewing of company-owned computer hard drives are not
viewed as invasive. Hypothesis one is not supported since all activities were not perceived as
invasive by more than half of the respondents.
The following activities were perceived as legal (more than half of the respondents): drug
testing; prohibiting romantic relationships between employees; reviewing company-owned
Question Percentage
Restrictive
human resource
Community1 practices and
Urban 26
Rural 14 salary
Suburban 60
Employed (full-time) 97
Yes 81
No 19
Gender
Male 35
Female 65
Parent
Yes 49
No 51
Marital Status
Married 47
Single 35
Divorced 9
Long-term relationship 7
Separated 2
Widowed 1
Undergraduate Degree
Business 60
Non-business 39 Table 2.
Both 1 Demographics
Note(s): 1Because of rounding error may not sum to 100 (n 5 224)
Invasion of Legal
privacy (H2) (H3)
Pre-Employment
Drug test (urine) 7% 83%
Genetic blood test for disease and illnesses 81% 35%
Polygraph 55% 32%
Psychological test 24% 49%
Employment (office)
Review company-owned hard drive through monitoring software 15% 85%
Video surveillance in all areas (including offices) except bathrooms 37% 80%
Prohibit visible tattoos and body piercings 25% 49%
Monitor movement (GPS) during the workday using an app on your 85% 37%
smartphone
Employment (outside office)
Prohibit romantic relationships between employees 32% 63%
Mandatory wellness program (paid by the employer), which includes 60 min 30% 39%
of exercise weekly outside work (unpaid) and annual physicals
Prohibit dangerous off-duty activities (such as skydiving, bungee jumping) 70% 38% Table 3.
Note(s): 1Invasion of privacy and legality are two different questions Monitoring activities1
AJB computer hard drives; and video surveillance at work. More than 25% of respondents view all
37,2 activities as legal. Hypothesis two is not supported since six of the activities were viewed as
illegal (i.e., more than half of respondents).
Pre-employment 24.7
Employment (office) 30.6
Table 4. Employment (outside office) 19.3
Conjoint results Salary 25.4
The correlation between respondents’ observed values (16 profiles) and estimated
preference or part-worths is high (Pearson’s R). The correlation between respondents’
observed values and the two holdout samples (not used to estimate the model) is high
(Kendall’s tau) (Table 5). Both indicate a very good model fit.
Within variables, we examine the levels or part-worths, which measure utility. Higher
utility indicates greater preference. For the most important variable, employment at
work, respondents are displeased with monitoring employees during the workday using
an app on their smartphone (1.507) but view favorably monitoring company-owned
computers (0.711), video surveillance (0.392) in all areas (including offices and excluding
bathrooms) and the prohibition of visible tattoos and body piercing (0.400) (Table 6).
Salary is the next most important variable, and levels are as expected with $12,000
(0.803) the highest and compare to the industry average the lowest (1.038). The middle
value ($4,000 and $8,000) have a small positive impact. The third variable is pre-
employment tests. Genetic tests for diseases and illnesses (0.986) is perceived as highly
negative, while drug tests are positive (0.897). Polygraph (0.060) and psychological
(0.029) tests are most positive and have little utility. Employment activities outside the
office is the least important. Prohibiting romantic relationships (0.265) among co-
workers is positive. Prohibiting dangerous off-duty activities (e.g. skydiving and bungee
jumping) (0.458) resulted in negative utility. Paid mandatory wellness programs and
annual physicals were slightly negative (0.145). Mandatory urine drug tests was barely
positive (0.087).
Part-
Restrictive
worths human resource
practices and
Pre-Employment
Drug test (urine) 0.897 salary
Genetic blood test for disease and illnesses 0.986
Polygraph test 0.060
Written psychological test 0.029 99
Employment (office)
Review company-owned hard drive through monitoring software 0.711
Video surveillance in all areas (including offices) except bathrooms 0.396
Prohibit visible tattoos and body piercings 0.400
Monitor movement (GPS) during the workday using an app on your smartphone 1.507
Employment (outside the office)
Drug test (urine) 0.087
Prohibit romantic relationships between employees 0.516
Mandatory wellness program (paid by employer), which includes 60 min of exercise weekly 0.145
outside work (unpaid) and annual physicals
Prohibit dangerous off-duty activities (such as skydiving, bungee jumping) 0.458
Salary
Comparable to the industry average for that position 1.038
$4,000 above the industry average for that position 0.126
$8,000 above the industry average for that position 0.108 Table 6.
$12,000 above the industry average for that position 0.803 Conjoint part-worths
Utilities can be added since they are expressed in a common unit. The highest combination is
a salary of $12,000 above the prevailing market with the reviewing of company-owned hard
drives through monitoring software and the prohibition of romantic relationships between
employees. To obtain this, prospective employees must submit to a drug test.
Figures 1–4 shows graphically the results from Table 6.
5. Conclusion
From an employer’s perspective, unproductive workers cost US businesses hundreds of
billions annually (Kuligowski, 2019). This is even more salient in a pandemic when employees
are working without in-person supervision. For many managers, this may be the first time a
subordinate worked remotely, making technology more pertinent in assessing productivity.
0.897
0.06 0.029
Ulity Levels
Figure 1.
Pre-employment
–0.986
AJB 0.711
100
Figure 2.
Employment (office)
–1.507
0.516
Ulity Levels
0.087
Figure 3.
Employment (outside
office)
– 0.458
0.803
0.126 0.108
Ulity Levels
Figure 4.
Salary
–1.038
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Appendix
How likely would you be to accept the following position? The position is with a company you want to
work for in a preferred location pursuing a career you enjoy. (Please circle the number.)
(1) You will be subjected to a drug test (urine test) before being hired.
(2) Employer will have video surveillance in all areas (including offices) except bathrooms.
(3) Employees must complete a mandatory wellness program (paid by employer), which includes
60 min of exercise weekly outside work (unpaid) and annual physicals.
(4) Your salary is $12,000 above the industry average for that position.
1 2 3 4 5 6 7 8 9
Table A1.
Definitely Would Not Accept Definitely Would Accept Conjoint profile
Corresponding author
Stephen Baglione can be contacted at: stephen.baglione@saintleo.edu
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