Women Entrepreneur Case Study Answers

by Aayush Chawla BBA+MBA 10 (Sem-3)

A. Why many women now a days prefer to start their own ventures, rather than pursuing
traditional career paths?

Ans - The quantity of ladies possessed organizations expanded about 3,000% since
1972 as per the "2018 State of Women-Owned Businesses Report" dispatched by
American Express.
Here are a couple of reasons ladies are preferring business over ascending
the company pecking order:
1. To have greater flexibility - Actually ladies are as yet the essential guardians
whether we're discussing kids or elders of our society. The ability to set your own
schedule also makes it easier to make time for exercise and a healthy lifestyle—
another reason why women are turning to entrepreneurship.
2. To have more control over their future - The belief that working for a company
offers the most stability is a myth. Many women have experienced a layoff,
restructuring, reorganization, buyout or a variation of those at some point in their
corporate life. These scenarios often result in organizational changes which are
out of one’s control and can have a negative career impact. Working for yourself
means you are in the driver’s seat. This is a powerful statement because you not
only have control over your business activities but also whom you work with
including clients and business partners.
 3. To follow their passion - Numerous ladies are leaving corporate life on the
grounds that their occupations simply aren't moving them any longer (in the event
that they ever were). Beginning a business permits you to discover importance
and enables you to desert a heritage that you can be pleased with. To be
genuinely effective, you have to look for some kind of employment that you're
enthusiastic about.

B. Describe the profile of an independent woman entrepreneur with reference to

the given case.

Ans VANDANA LUTHRA

Vandana Luthra is an Indian motivational business visionary who is the originator of

VLCC Health care Ltd. The organization sells excellence items and health
aggregate. The organization is administering in the Middle East, Africa, Asia, and
 Europe. In 2014 she became director of the Beauty and health segment abilities
chamber that is certainly not a productive association, the B&WSSC gets money
related help from NSDC which goes under the Ministry of Skill Development and
Entrepreneurship
n 1989, Vandana Luthra found an organization called VLCC as a Wellness place. at
first, she gazed the organization in Safdarjung Development Area New Delhi.
Presently VLCC has become popular broadly as well as globally. Today the
organization offering a plenty of administrations like Slimming, magnificence and
prepping, laser, hair transplant and some more. Right now, VLCC is one of the most
driving Beauty and wellbeing administration industry in India. The organization is
working the administration of in excess of 326 areas in 153 urban communities and
13 nations. VLCC has utilized in excess of 5000 individuals including clinical expert
and nourishment specialists and beauticians and magnificence experts. In right now,
VLCC has set up assembling plants in Haridwar India and Singapore. The
organization delivers and sell the item like healthy skin, body care item, and hair
care. According to Wikipedia, These items are additionally promoted by 100,000
outlets India and in excess of 10,000 outlets over the center east and Africa.

VLCC is giving a job instructional class that is known as the VLCC Institute of
Beauty and nourishment. By and by the foundation has gotten one of the revamped
professional instruction institutes in the magnificence and sustenance preparing
fragment. She chose as administrator at BWSSC. The association isn't beneficial
and has a moto to show the aptitudes to those ladies who have money related
issues. BWSSC has opened such a significant number of expertise focuses, so if
any ladies who are intrigued to learn magnificence abilities, you can look at the site.

C. Describe opportunities that women might find rewarding as business ventures, also
discuss the advantages and disadvantages of unusual enterprises such as industrial hardware in
the case.
Ans –
Opportunities for women in Entrepreneurship

Gender equality and inclusivity becoming policy –

For a considerable lot of ground breaking associations, sex equity is turning into a
matter of strategy, regardless of whether it's resolving to rise to portrayal of ladies in the
meeting room or recruiting decent variety officials. Debilitating and going around
predisposition through recruiting strategy can assist associations with reaping the
advantages of parity and equity. As opposed to political accuracy or popular
expressions, if decent variety, comprehensiveness, and sexual orientation equity
become strategy and are implanted in business methodology, organizations flourish.

Making a guarantee to things like fair sex portrayal, comprehensive organization culture,
and work-life balance—including maternity and paternity benefits—likewise help
associations to draw in top ability. These are a couple of reasons why organizations like
Salesforce, General Electric, and Deloitte are refered to as brilliant spots for the two
ladies and men to work.

Entrepreneurship as the path to leadership

For a developing number of ladies, the quickest course to the c-suite is propelling their
own business. In the United States, the number ladies possessed organizations have
expanded 74% in the course of recent years—1.5 occasions the national normal. The
present beginning up culture engages ladies to work for themselves and pay their own
compensation, characterizing how they need to work and making the equalization of
vocation and family life simpler. Enterprise presents a way for ladies to close the
compensation hole and ascend to administration positions, on their own terms.

Running their own organization likewise offers the open door for ladies to team up with
and recruit different eager, similarly invested ladies, cultivating another age of ladies in
influential positions
 Advantages

A diverse workforce is an innovative workforce - Decent variety—from sexual

orientation assorted variety to culture, age, and race—has been appeared to cultivate
innovativeness and advancement. From PricewaterhouseCooper, to Disney and
L'Oreal, associations across enterprises are trying to organize and profit by a various
and comprehensive workplace. People will definitely have various encounters and
foundations, which shape their way to deal with business. Testing one another and
working together with individuals who think contrastingly can raise inventiveness and
advance the imaginative thoughts that push associations forward.

Women excel at the soft skills needed for business leadership - While specialized
expertise and information are essential to vocation achievement, CEOs reliably refer to
delicate abilities as the most alluring proficient characteristics. In spite of the fact that
qualities like viable correspondence, compassion, and mindfulness are hard to gauge,
they are profoundly esteemed and can have a genuine effect to the primary concern.
Ongoing exploration has drawn an association between quality of character and
business execution—with CEOs who rank exceptionally for properties like sympathy
and honesty likewise appreciating a 9.35% profit for resources over a two-year time
span

Challenges for women in business

Women are still underrepresented in key fields –

While various ventures are indicating patterns of a developing female workforce, areas
like account, designing, tech despite everything will in general be unequivocally male-
ruled. In STEM (science, innovation, building, and math) ventures in general, ladies
make up only 24% of the workforce in the U.S. also, under 15% in the U.K.

Ladies' under portrayal could be down to the proceeded with generalization that an
enthusiasm for "hard science" is unfeminine. In any case, with STEM occupations
anticipated to be among the quickest developing and best paid, it's significant that ladies
feel engaged to pick up the aptitudes and grasp the open doors managed by a vocation
in science, tech, and related fields. Associations like the National Girls Collaborative
Project and Girls Who Code are attempting to move ladies to seek after PC sciences
and designing and close the sexual orientation hole in STEM ventures.

Gender bias in the workplace - While most officials concur that the narratives of
ladies discovering more accomplishment with a male or unbiased name on their
CV shows that oblivious inclination despite everything exists.

The ladies who are in or need to situate themselves for influential positions
regularly feel they go under specific investigation. Where men might be urged to
be yearning or confident, ladies are programed since early on not to be "bossy".
Hidden sexual orientation inclination implies a similar conduct and qualities—
activity, energy, and assuming responsibility—can be deciphered distinctively in
people in the working environment.

Describe the challenges of women as an entrepreneur?

Issue of Finance: Fund is viewed as "life-blood" for any undertaking, be it large or little.
Be that as it may, ladies business people experience the ill effects of deficiency of
account on two checks. Initially, ladies don't for the most part have property on their
names to utilize them as security for acquiring assets from outside sources.
Subsequently, their entrance to the outer wellsprings of assets is restricted.
Restricted Mobility: In contrast to men, ladies versatility in India is exceptionally
constrained because of different reasons. A solitary lady requesting room is still viewed
doubt. Unwieldy exercise engaged with beginning an undertaking combined with the
authorities embarrassing demeanor towards ladies constrains them to surrender
thought of beginning an endeavor.

Absence of Education: In India, around three-fifths (60%) of ladies are as yet

uneducated. Lack of education is the main driver of financial issues. Because of the
absence of training and that too subjective instruction, ladies don't know about
business, innovation and market information. Additionally, absence of instruction causes
low accomplishment inspiration among ladies. In this way, absence of training makes
one sort or different issues for ladies in the setting fully operational of business
undertakings.