Factors of Success

DR.SWAPNA PATKER
KASH - Principle

प्रवृत्ती
ATTITUDE

HABIT

सवय

SKILLS KNOWLEDGE

कौशल्य ज्ञान
CORPORATE
ENTREPRENEURSHIP
DR SWAPNA PATKER
DEFINITION

´Corporate Entrepreneurship is a process

used to develop new businesses,
products, services or processes inside of
an existing organization to create value
and generate new revenue growth
through entrepreneurial thought and
action.
Flavors of corporate entrepreneurship
 CORPORATE VENTURING

´Corporate venturing (also known as corporate

venture capitalVenture CapitalVenture capital is
a form of financing that provides funds to early
stage, emerging companies with high growth
potential, in exchange for equity or an) is the
practice of directly investing corporate funds
into external startup companies.
INTRAPRANEURSHIP

´Intrapreneurship is a relatively recent

concept that focuses on employees of a
company that have many of the attributes
of entrepreneurs. An intrapreneur is
someone within a company that takes risks
in an effort to solve a given problem.
ORGANISATIONAL TRANSFORMATION

´Organizational Transformation is a
strategic method of getting
your organization from where you are
now to where you will need to be in
the future. The best way to look into
the future is to gain a sense of where
things are moving.
´The economic factors that affect the growth
of entrepreneurship are the following:
´Capital. Capital is one of the most important
factors of production for the establishment of an
enterprise. ...
´Labor. Easy availability of right type of workers also
effect entrepreneurship. ...
´Raw Materials. ...
´Market. ...
´Infrastructure.
Women Entrepreneurship
Dr Swapna Patker

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

´ONE INSPIRING WOMAN
YOU KNOW

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

DEFINE

´Women entrepreneurs are those women

who think of a business enterprise, initiate
it, organise and combine factors of
production, operate the enterprise and
undertake risks and handle economic
uncertainty involved in running it.
DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM
 WHY INDIA NEEDS
MORE WOMEN
ENTREPRENEURS

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

1. Economic Growth

´ The influx of more women into the workforce has led to significant
economic growth and productivity. While more women have sought and
got employment in greater numbers, their participation as entrepreneurs is
very less. Fewer women have become entrepreneurs, meaning their
potential to contribute towards innovation, job creation, and economic
growth has been untapped yet. Women entrepreneurs have the unique
tendency to build and maintain long-term relationships. They have more
effective communicational, organizational and networking skills than their
male counterparts. Moreover their fiscally conservative approach reduces
the risk of failure of their organizations.

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

2. Narrowing Gender Gap

´ Even after decades of efforts toward making women equal with men
socially and economically, the gap between them remains large. Women
entrepreneurs inspire other women to start businesses. This leads to more job
creation for women which ultimately helps in reducing the gender gap in
the workforce. When women become successful in a field, the next
generation of women is more likely to emulate their success.

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

3. Company Culture & Safety at Workplace

´ Creating and preserving a strong and positive company culture is the pre-
requisite for the growth and long-term success of any company. Studies
show that women-owned firms tend to have better company culture, high
values and transparency. They tend to have better employee relationships
horizontally as well as vertically. Women have long struggled with how to
maintain a work-life balance, so it’s no surprise that they would run
companies keeping these types of issues in mind and resolve them for their
employees. They would allow time flexibility and place a focus on health
and safety of women employees. Moreover, an entire new generation of
young & confident women is going out to work in the numbers larger than
ever before. Their safety is the biggest concern and it must be the topmost
priority for any organization.

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

4. Funding/Investment to Women-led
´ Startups are anyway a difficult game to enter in to, irrespective of your
Startups
gender. However, VC/Angel funding rates for women entrepreneurs are
very less than it is for men. Access to capital is crucial for sustainability and
long term growth of any small business. Investors tend to have an
unconscious and an unintentional bias against women entrepreneurs that
they are less likely to succeed as entrepreneurs than their male
counterparts and therefore less reliable an investment. This perception
makes it harder for women entrepreneurs to secure funding. Very few
women-led businesses get series-B or series-C funding. Things can change.
When women are heading institutions which support startups, they can
help and mentor more women entrepreneurs as well as use their VC and
Angel networks to help them secure more investment and capital.

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

5. Social Change

´ In low GDP countries, entrepreneurship can provide a way out of poverty for
women faced with few other opportunities. Woman entrepreneurship can lead
to a tremendous social change, making women financially empowered and
independent. That can increase levels of confidence and happiness in women,
as the satisfaction of achievement and self-sufficiency can boost their self-
esteem and overall well-being. Moreover, women tend to invest high amount of
their income into their children's health and education which helps in building a
healthier and educated youth means better future. Broadly read stories of
successful women will provide encouragement to attract more women to the
field and show them the way. Indian Corporate Houses need more female
executives and Indian economy needs more women entrepreneurs because
more diversity in the boardroom leads to a better and stronger business. In short
if we want a more prosperous and innovative economy, we can’t leave half of
our population behind.

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 CHALLENGES WOMEN FACE

´ 1. Family restriction
´ Women are expected to spend more time with their family members. They
do not encourage women to travel extensively for exploiting business
opportunities.
´ 2. Lack of Finance
´ Family members do not encourage women entrepreneurs. They hesitate to
invest money in the business venture initiated by women entrepreneurs.
Bank and other Financial Institutions do not consider Middle Class Women
Entrepreneurs as proper applicants for setting up their projects and they are
hesitant to provide financial assistance to unmarried women or girls as they
are unsure as to who will repay the loan — Either their parents or in-laws
after their marriage. This humiliates unmarried women and they generally
leave the idea of setting up their ventures.

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

´ 3. Lack of Education
´ Women are generally denied of higher education, especially in rural areas and under
developed countries. Women are not allowed to enrich their knowledge in technical
and research areas to introduce new products.
´ 4. Role Conflict
´ Marriage and family life are given more importance than career and social life in
Indian society.
´ 5. Unfavorable Environment
´ The society is dominated by males. Many business men are not interested to have
business relationship with women entrepreneurs. Male generally do not encourage
women entrepreneurs.

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

´ 6. Lack of persistent Nature
´ Women generally have sympathy for others. They are very emotional. This
nature should not allow them to get easily cheated in business.
´ 7. Lack of Mental strength
´ Business involves risk. Women entrepreneurs get upset very easily when loss
arises in business.
´ 8. Lack of Information
´ Women entrepreneurs are not generally aware of the subsidies and
incentives available for them. Lack of knowledge may prevent them from
availing the special schemes.

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

´ 9. Stiff Competition
´ Women face lot of competition from men. Due to limited mobility they find
difficult to compete with men.
´ 10. Mobility
´ Moving in and around the market, is again a tough job for Middle Class
Women Entrepreneurs in Indian Social system.

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

´ TOP WOMEN
ENTREPRENEURS OF
INDIA
DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM
 TOI

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 PEPSICO

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 BIOCON

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 VLCC

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 PARK HOTELS

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 RITU KUMAR

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 MENSTRUPEDIEA

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 ZIVAME

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 LIMEROAD

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 SHAHNAZ HUSSAIN

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 SHOPCLUES.COM

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 KALAARI CAPITAL

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM

 NYKAA

DR SWAPNA'S DREAM AND HAPPINESS - WWW.DRSWAPNA.COM