Subject – Best fintech startup for improving customer experience.

Dear Margaret,
We have gone through your press released, your company (or company name) looking
acquisition of statup for improving efficiency while focussing on improving customer
experience & maintain competitive edge in global market.

we’re (Traxcn) hereby help you and will give you a broad information over decision making
of such startup acquisition. We are very grateful to be a part of your such acquisition.

We also strongly believe digital banking is the future and there are many such startup
companies who are offering tech solutions through which you can improve your customer
experience"

We offer a platform that help investor to identify the best competitive deal in acquisition.
Tracxn provides a real time list of all competitors for any company across the globe. This can
be used to evaluate deals and checking competition before investing. Let me know if you are
interested So, I will give you a details demo over our product for your better understanding.

Traxcan will also provide other services Like Startup Data Base & Sector report. If you're
keen to know more details about our other offer products, I'd be happy to block 15 minutes
for a quick tour of our Tracxn Platform.

Eagerly looking forward to hearing from you.

If you need any more information. Please feel free to contact us.

Thought Process behind mail structure

1. “ Iimproving customer experience’’ in subject line will generate curiosity among the
reader.

2. company has released press so, first we need to make him aware that, we have
gone through his pressed released & we understood company requirement very well.

3. Who are we & why I written an email.

4. Our thought process also line up with the her company thought process like
improving customer experience to maintain the competitive edge in global market.

5. Introducing Traxcn in short and what we do, assuming he has not heard about us
before. Also, how we can help to our investor to invest in such acquisition.

6. Then, trying for a call to action (CTA) of setting up time to give demo.

7. Then, trying to give some broad details about tracxn product.

Hi Margaret,
Greeting of the day

Waiting for your valuable response.

Please visit our Customer tab https://b.tracxn.com/investmentbanks for better under standing
of our product information.

Thought Process behind mail structure

1. Very simple & short email because she didn’t respond to 1st email, so might be she
didn’t give much time to my email because of some priority work or might be It’s
under discussion over an email.

2. Attaching link with email because make her much more curiosity to know more about
our offer product

Hi Margaret,
Greeting of the day

Thank you for valuable response.

All the best for new acquisition.

In future if you need any help or information, please do let me know.

We’re very happy to help you.

Thanks & Regards

Thought Process behind mail structure

1. She denied to take our product & she replied to our email, So first I need to thanks
for the response.
2. I wish her for the acquisition for better professional relationship.
3. She need our product in future, so she will contact me without any hesitation.