Angel Investor Email Template for 7 Different Scenarios

Here are some angel investor email samples you can edit and send out according to the
circumstances.

Angel Investor Email Template

Scenario 1: Introduction email to investor sample – Cold email

Use this sample email to investors when you want to raise investment from an angel who
doesn't know about you or your company or has no common reference point.

Objective

1. Introducing yourself, your startup / product

2. Conveying that you are seeking funds.
3. Mention any achievement, clientele, alumni, experience, etc, that could grab the
investor's attention.
4. Make the potential investor respond with a query or question.

Template

Subject Line: Introducing [Your Startup]: Seeking Investment for Innovative [Product/Service]

Dear [Investor's Name],

I hope this email finds you well. My name is [Your Name], and I am the founder of [Your Startup
Name]. I came across your profile on [Platform/Event] and was impressed by your experience
investing in innovative startups. I wanted to reach out and introduce myself and my company to
you.

[Your Startup Name] is a [brief description of your startup] focused on delivering [your
product/service] to [your target audience]. We are passionate about solving [problem/need] and
have worked tirelessly to create a [unique feature/benefit] that sets us apart from our
competitors.

I understand your time is valuable, and I won't take up much of it. However, I am reaching out
because we are currently seeking seed funding to help us take our startup to the next level. We
believe that your investment and expertise could make a significant difference in our growth
trajectory.
I would love to share more details about our company and product with you and answer any
questions you may have. Would you be available for a brief call or meeting at your
convenience? I look forward to hearing from you soon.

Thank you for your time and consideration.

Best regards,

[Your Name]

[Designation, Name of the Company]

Scenario 2: Sample email to an investor whom you have met

Use this email template when you have met an investor in an event who might or might not
remember you.

Objective

1. Remind the investor about you and your startup.

2. Explain your product.
3. Convey that you are looking to seed funding.
4. Mention any achievement, clientele, alums, experience, etc. that could grab the
attention.
5. Till why you are approaching them for the investment (optional)
6. Request for a meeting, response, or permission to send a pitch deck.

Template

Subject: [Event Name] Follow-up: [Your Startup Name] - Disrupting [Industry] with Innovative
[Product]

Dear [Investor Name],

I hope this email finds you well. I had the pleasure of briefly meeting you at [Event Name] and
discussing my startup with you. I wanted to follow up and introduce myself and my startup in
more detail.

As a reminder, I am [Your Name], the founder of [Startup Name].

[Your Startup Name] is a [Brief Description of Your Product]. Our mission is to [Mission
Statement]. We have achieved [Achievement/Clientele/Alumnus/Experience] and gained
significant market traction.

We are currently looking for seed capital to take our company to the next level, and I believe
that you would be an excellent partner for us.

I would love to schedule a meeting to discuss our startup in more detail and answer any
questions you may have. Please let me know if you are available for an appointment and, if so,
what dates work best for you.

[Alternatively: I would happily send you our pitch deck to review at your convenience.]

Thank you for your time, and I look forward to hearing from you soon.

Best regards,

[Your Name]

[Designation, Name of the Company]

Scenario 3: Following up on the previous email

Use this template when you have already sent out an email to the angel investor but didn't
receive any response

Objective

1. Reminding the investor of the previous email

2. Summarizing the previous email
3. Persuade the investor to either open the earlier mail or respond to this email.
4. Make sure he gets to know your product/brand name.

Template

Subject: Don't miss out on [Product/Brand Name] - Follow-up email

Dear [Investor's Name],

I hope this email finds you well. I'm following up on my previous email regarding [Product/Brand
Name]. As an angel investor, I'm sure you have many great opportunities to consider. I wanted
to remind you of our earlier communication and share additional information that might pique
your interest.
To refresh your memory, in my previous email, I introduced you to [Product/Brand Name], which
is a [brief description of your product/brand]. I highlighted our [unique selling proposition, our
target audience, and our current traction]. Our goal is to [briefly mention your goal]. I was hoping
we could schedule a time to speak and explore potential investment opportunities.

[Insert any additional details that were covered in the first email]

Since I haven't heard back from you yet, I wanted to follow up and inquire if you had the chance
to review our previous communication. We truly believe that [Product/Brand Name] is a game-
changing idea, and I would be more than happy to provide you with any additional information.

Thank you so much for your time, and I hope to hear back from you soon.

Best regards,

[Your Name]

Scenario 4: Requesting a meeting with an angel investor

Use this sample email when you have met or talked with the angel investor about your product
and they are interested. However, you must schedule a meeting to discuss the numbers,
opportunities, equity, etc.

Objective

1. Remind them about the previous meeting/ conversation about the product.
2. Pitch your idea quickly again as a reminder.
3. Mention any achievements, clientele, alums, experience, etc., that you haven't
mentioned earlier.
4. Request a meeting with timings and place (mode/ app if virtual)
5. Communicate the agenda of the meeting.

Template

Subject: Let's Talk More: [Product/Brand Name] Follow-up Meeting

Dear [Investor's Name],

I hope this email finds you well. I'm following up on our previous conversation about
[Product/Brand Name]. It was a pleasure meeting you and discussing our vision for [briefly
mention your product/brand].
Since we last spoke, we have achieved [briefly mention any achievements, clientele, alums,
experience, etc. that you haven't mentioned earlier]. These accomplishments have reinforced
our belief in the potential of our product, and we believe it's now the right time to discuss a
potential investment opportunity with you.

I'm hoping we can schedule a meeting to discuss the specifics of our proposal. We would be
happy to meet you in person or schedule a video conference call if that is more convenient.
Please let us know which option works best for you, and we will arrange it accordingly.

During the meeting, we can discuss the following matters in detail:

Our current traction and growth potential.

Our funding requirements and potential equity options.
Any questions or concerns that you may have
I appreciate your consideration and look forward to hearing from you soon.

Best regards,

[Your Name]

[Designation, Name of the Company]

Scenario 5: Sending Investor updates to inform/consider re-think

Use this angel investor email template when an investor has listened to your idea/ product
earlier but has refused to invest. Whether because your startup hasn't gained enough traction,
landed big clients, found a co-founder, or so on.

Objective

1. Re-introduce yourself and your product

2. Remind the investor about the previous conversation.
3. Communicate the situation before
4. Tell them about the update (numbers, clients, co-founder, employee)
5. Inform them you are still looking for the fund and ask them to reconsider.
6. Request to respond with a query, or you could send them a revised pitch deck.

Template

Subject: Update on [Your Startup Name]: Progress, Accomplishments, and Future Plans

Dear [Investor's Name],

I hope this email finds you well. I wanted to reach out to you to provide an update on the
progress of [Your Startup Name]. We had a conversation a while back, and you had decided not
to invest in our company because [the reason (if any)]. However, I wanted to re-introduce my
product and share some exciting developments since our last conversation.

Firstly, I want to remind you about our previous conversations where we discussed [Your
Startup Name] and the value proposition it brings to the market. Since then, we have been busy
building our team and product and growing our customer base.

We have achieved some significant milestones that interest you in the past few months. [Include
any relevant information about new clients, product updates, partnerships, key hires, or financial
achievements that you've accomplished since your last meeting with the investor.]

With these accomplishments, we seek seed funding to take our business to the next level. I
understand that at the time, our startup may not have been the right fit for your portfolio. Still, I
wanted to let you know that we have been working hard to address the concerns you raised,
and we would be honored to have the opportunity to revisit our pitch with you.

If you want to learn more about our updated pitch and how we have progressed, I would be
happy to send you a revised pitch deck highlighting our latest developments. Alternatively, if you
have any questions or queries, please don't hesitate to let me know.

Thank you for taking the time to read this update, and I look forward to hearing back from you.

Best regards,

[Your Name]

[Designation, Name of the Company]

Scenario 6: Sending an update on meeting a condition/s

This template could be used when the angel investor has put up some conditions before they
inest, and your company has finally met the requirement.

Objective

1. Re-introduce you and your product

2. Remind the investor about the previous conversation and condition.
3. Tell them about the update (numbers, clients, co-founder, employee)
4. Request for a meeting

Template
Subject: [Your Startup Name] Achieves Investment Milestone: Let's Talk!

Dear [Investor's Name],

I hope this email finds you well. I wanted to provide you with an update on [Your Startup Name].
As you may recall, during our last conversation, you mentioned that your investment would be
contingent on us meeting certain conditions. I am happy to report that we have met those
conditions and are now ready for investment.

[Include information about the condition(s) that were set and how your company has
successfully met them. If applicable, include any supporting data, such as revenue growth,
customer acquisition, partnerships, etc.]

We are very excited about our progress, and we believe we are well-positioned for growth. As
such, we would like to revisit our pitch with you and discuss the possibility of your seed
investment in [Your Startup Name].

If you are still interested in investing in us, please let us know, and we can schedule a follow-up
meeting to discuss this further. Alternatively, if you have any further questions or concerns,
please don't hesitate to contact us.

Thank you for considering [Your Startup Name] as an investment opportunity, and we look
forward to hearing from you soon.

Best regards,

[Your Name]

[Designation, Name of the Company]

Scenario 6: Sending a reminder/request for Term Sheet

Use this template when the angel investor has agreed to invest in your startup but hasn't sent
the term sheet yet.

Objective

1. Introduce yourself.
2. Remind about the discussion held.
3. Inform about the term sheet.
4. Mention the verbal agreement terms (equity, investment, convertible bonds, valuation
etc.)
 5. Ask them for the term sheet

Template

Subject: Request for Term Sheet: [Your Startup Name]

Dear [Investor's Name],

I hope this email finds you well. I wanted to follow up on our recent conversation regarding your
interest in investing in [Your Startup Name].

As a reminder, during our conversation, we agreed on the following terms [Include a summary
of the verbal agreement you and the investor had, such as the amount of investment, equity,
valuation, or convertible bonds].

I wanted to let you know that we have been making significant progress on our end, and we are
eager to move forward with our plans. However, we are still waiting for the term sheet from your
end so that we can finalize the details of the investment.

Therefore, I kindly request you send us the term sheet as soon as possible so we can review
and sign it. If you have any further questions or concerns, please don't hesitate to let me know.

Thank you for considering our request, and I look forward to hearing from you soon.

Best regards,

[Your Name]

Scenario 7: Sending cold emails to angel investors informing them about your product/
achievement.
Use this email sample when you want to send a cold email to many angel investors to inform
them about your product or achievement.

This mail is not sent to receive any direct response or investment request. Use this from the
very early startup phase when you are not seeking funds currently but might need them in the
future.

Objective

1. Introduce yourself and your product and brand.

2. Communicate your mission and vision.
3. Briefly tell them about the progress (client, hiring, anything)
 4. Mention achievement ( any ranks, tractions, mention in a news article, featured
anywhere, etc.)
5. Briefly inform them of plans.

Template

Subject: Introducing [Your Startup Name]: Making an Impact in [Your Industry]

Dear [Investor's Name],

I hope this email finds you well. My name is [Your Name], and I am the founder of [Your Startup
Name], a startup that is making a significant impact in [Your Industry]. I wanted to take a
moment to introduce myself and my brand to you and share some exciting updates with you.

At [Your Startup Name], our mission is [Include a brief statement about your mission and vision].
We are committed to creating innovative solutions that solve real-world problems and positively
impact people's lives.

I am proud to say that we have made significant progress in our journey so far. We have
[Include brief details about your recent achievements, such as client acquisitions, team
expansion, or any significant recognition, such as media coverage, awards, rankings, or
features].

We plan to [Include a brief overview of your upcoming plans, such as product launches,
expansion, or any other significant developments in the pipeline].

As a growing startup, we understand the importance of building strong relationships with

investors and supporters like yourself. I wanted to reach out and introduce you to our startup
and keep you updated on our progress.

Thank you for taking the time to read this email. If you have any questions or want to learn more
about [Your Startup Name], please contact us. We would love to hear from you.

Best regards,

[Your Name]

[Designation, Name of the Company]

Things to Consider While Editing Angel Email Samples

Thank you for considering these angel investor email templates. While they can be helpful, they
are not one-size-fits-all solutions. Personalizing and editing them according to your specific
needs is essential.

Here are some things to keep in mind while editing the templates:

- Remove any vague or unclear lines and add any additional details that might be relevant
to your situation.
- Personalize the email as needed, including addressing the recipient by name and
including any relevant details that may help establish a connection or a common interest.
- Edit the tone and language to fit your brand's style and values. Make sure the email
reflects your brand's personality and messaging.
- Use the proper information infrastructure to send the email. Convey the information
based on the order of its priority and context.
- Edit the subject line to make it compelling and attention-grabbing. A good subject line
can significantly increase the chances of your email being opened and read.
‍

Things Not to Do in Emails

- Don't make your message too short: While keeping your email concise is essential, you
must also ensure that you provide enough information for the investor to understand
your request and evaluate your opportunity. Be sure to include necessary details and
relevant data.
- Don't make things too long: You don't want to overwhelm the investor with too much
information. Stick to the most important points and avoid getting bogged down in
unnecessary details.
- Avoid being overly witty or dramatic: While it's good to show personality and make your
email stand out, you don't want to appear unprofessional or gimmicky. Keep your tone
appropriate and avoid trying too hard to be funny or dramatic.
- Don't be a "Simp": Avoid coming across as desperate or overly eager to please. Be
confident and professional in your approach and focus on the value your opportunity can
offer the investor.
‍

Pro Tips for Writing Angel Investment Email

Here are a few more pro tips for writing an email to an angel investor:

1. Be strategic with the information you share: Instead of overwhelming investors with
too much information, leave out some crucial details in your initial email to pique their
interest and encourage them to respond.
2. Personalize your message: Show investors you've done your research by addressing
them by name and explaining why you think they would be a good fit for your business.
Make it clear that you're seeking funding exclusively from them.
3. Use competition to your advantage: Contrary to the above mentioned point, CCing a
few other investors on your email creates a sense of urgency and competition that can
compel investors to respond more quickly.
4. Emphasize important information: Bold/Underline the most critical information to
reduce the reading time for the angel.